NASA is sending astronauts back to the moon by the end of the decade, and this time they aim to lay the foundations for the first human settlements.

That means BIG business.

Private companies are helping it build lunar transport, GPS, Wi-Fi, and more to make the moon a hub of human and robotic activity.

Some estimates are that this new market is worth $100 billion. If a company can figure out a way to profitably mine the valuable resources on the moon, that number could explode.

Here’s the rundown for today…

• Shorts Gets A Boost - Easier To Boost Channel

• Twitter Revenue-Share Expansion - More Users Can Profit

• AI Preview - The Finance Industry’s Experience

• Risk Tolerance - What Wealthy People Perceive

• Downstream Offers - The Foundation Of Your Business

Lurn Bytes: Your Daily News Download

YouTube Previews New Option to Link Shorts Clips to Longer Video Uploads - Youtube Shorts get a lot of views, but they generally don’t translate well to views for the main channel. Youtube is rolling out a new feature that can helps creators drive more traffic from their shorts to their longer videos. It might just make Shorts even more valuable for marketers and other Youtube creators…

X Lowers Its Requirements For Ad-Revenue Program - X, formerly Twitter, announced that it’s lowering requirements for its creator payout program. Creators with 5 million impressions in the last three months will be eligible for ad revenue sharing. This certainly opens up the opportunity for more users…

What The Finance Industry Tells Us About The Future Of AI - The hyper-competitive finance industry is usually at the cutting edge of new technologies. While AI has gone mainstream this year, it’s been a staple for years in the financial industry. This article lays out the changes the financial industry has seen, which may be a preview for other industries…

A Key Difference Between The Middle Class & Wealthy

Many people in the middle-class work EXTREMELY hard. Many are smarter than much wealthier.

However, many middle-class people want to become wealthy but are never able to do so.

What’s the key difference? One word: RISK.

TLDR: Most Middle-Class People Are Stuck Because They’re SCARED, Not Lack of Skill...

In this video, Anik talks about why many middle-class people feel stuck and aren’t able to break through. Some of the things he talks about include…

Fear Over Risk: The primary reason many middle-class individuals remain "stuck" is not due to a lack of skill or effort, but rather a fear of taking calculated risks, particularly in business.

Weighing Risks Properly: Successful entrepreneurs evaluate opportunities based on potential benefits, as well as downsides, and make decisions based on calculated risks rather than being paralyzed by fear.

Misplaced Priorities in Investment: Many middle-class individuals can be hesitant to invest even small amounts into business opportunities, even when they regularly spend on other non-essential or luxury items. They fear the loss of their investments without properly analyzing potential returns.

The Wealthy Perspective: Wealthy individuals tend to approach potential investments by breaking down the chances of success versus failure. Their decision-making often leans towards where the probability of success is high, even if there's a significant investment involved.

The key difference between the wealthy and the middle class lies in their mindset and approach toward investment and risk-taking. The wealthy prioritize making well-informed choices rather than avoiding investment altogether.

You should definitely check out the full video in the link below.

Daily Hack - Start Creating Downstream Offers

There's a big difference between swimming upstream and swimming downstream.

When you swim upstream, it's a lot of work. When you swim downstream it's the opposite. You don't have to work very hard to make progress.

Offers work the same way.

There are what we like to call upstream and downstream offers. 

If you have an upstream offer at the core of your business, scaling is going to be HARD because you’ll need to invest more money and time to make sales.

Instead, you want to build your business around a DOWNSTREAM offer.

• Their value is obvious

• They are simple offers that are easy to understand

• They don’t require hard selling

So how do you create downstream offers?

You want to avoid the approach most entrepreneurs take. They start with the product, then try to build an offer around that.

Instead, you need to work BACKWARDS from your customer’s desired outcome. To be specific, that means:

1. Identify the desired outcome

2. Identify the obstacles to the desired outcome

3. Identify the solutions to those obstacles

4. Make those solutions believable

With that one simple shift, you’ll be able to put together an offer that stands out from your competitors and offers a tremendous, OBVIOUS amount of value to your target customers.

A great offer is at the foundation of a great business. This simple change in approach can unlock whole new opportunities for your business.

ICYMI - The Biggest Stories You May Have Missed

Meta Reveals New Business Tools - Meta has released a new account managing tool for business accounts. It’s a handy tool for social media managers looking to be efficient. If you manage business accounts on any Meta platform - Facebook, Instagram, Whatsapp, etc - then you’ll want to check this out.

Google Upgrades Their Ads Platform - In anticipation of holiday season, Google is adding new features to their ads platform. These include AI-powered tools that improve targeting, improvements to the product page and more…

Threads Now Hooks Into Instagram DMs - As we’ve talked about recently, Threads is struggling. Meta hasn’t given up on the app yet. They continue to add new features, and are now increasing the connection between Threads and Instagram. It’s what the Meta Chief Product Officer calls a “retention-driving hook”…

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