Good morning! The big news of the past two weeks is the launch of Threads - Meta’s attempt to compete with Elon Musk’s Twitter.

Within 24 hours there were 30 million sign ups. In less than a week it had over 100 million sign ups, making it the FASTEST app to ever hit that mark.

Of course Threads is integrated into the Facebook/Instagram advertising system, which means that it could be one more media buying opportunity for digital marketers.

Don’t get too excited yet though. Sign ups do not equal active users, and there’s already some evidence that people aren’t thrilled with the Threads experience. It’s mobile-only, doesn’t allow users to curate their timeline and has stricter censorship.

We don’t know yet if Threads will be the next big thing, or a passing fad like Clubhouse, Yik Yak and Google Plus.

Now, here’s your full rundown this morning…

• Twitter Ad Revenue Down 50%? - Twitter Continues To Bleed Cash

• New AI Chatbot - Anthropic Releases Claude 2

• Video Marketing Hacks - How To Create Engaging Video Content For Your Brand

• [Updated] - New Facebook Ad Policies To Monitor

• Daily Hack - Master User Generated Content Today!

Lurn Bytes: Your Daily News Download

Twitter Struggles With Advertisors - Twitter CEO Elon Musk himself revealed that Twitter’s ad revenue is down by 50%. This suggests that Twitter could be vulnerable to Meta’s new Threads platform. It also might mean that Twitter ads are currently available at a discount to digital marketers…

A New ChatGPT Competitor Just Launched - Anthropic released its new chatbot, Claude 2. It works like the very popular ChatGPT. The biggest advantage is that it’s able to analyze, summarize & match the style of documents that you upload, including PDFs. It’s also free to use. If you’re looking for another way to quickly create content, then check it out…

Harness The Power Of Video Marketing - If you want to market online, then you need to create video content. It’s the most widely consumed and shared type of content online. It doesn’t have to be expensive or difficult. You just need the right tools and the right strategy…

[Updated] - Best Practices For Facebook Ads

Facebook ad spending is BOOMING.

In 2023, it’s expected that Facebook’s parent company Meta will bring in an insane $148 billion in advertising revenue from Facebook and Instagram. And Facebook just reported having 2.99 BILLION users in its quarterly earnings reports last week.

Clearly, people are still flocking to the site - and advertisers are still spending.

So it begs the question, are you fully up-to-date on all of the best practices for advertising on Facebook?

Most of us learn the basics of Facebook ads at some point, but the platform’s policies and guidelines change frequently. Are you up to date?

Don’t panic if it’s been a while.

Today, we’re sharing this comprehensive guide on all of the updated best-practices for Facebook advertising. It covers everything, including best practices for…

• Image ads

• Video ads

• Text overlays

• Implementing the right CTAs

• Aspect ratios

• Mobile-friendly ads

• Carousel ads

• And much more…

Even if you consider yourself a pro - this guide will help ensure all your strategies are up to date!

How We Use UGC To Boost Engagement

One of the biggest challenges of a marketer is the sheer AMOUNT of content we need to create.

It can seem overwhelming. Between your…

• Sales pages

• Ads

• Social content

• Landing pages

• Blog content

• And on, and on, and on…

Coming up with brand new ideas for every single piece of content is exhausting.

That’s where User Generated Content (UGC) comes into play…

When you use UGC, you’re basically having your customers or audience create the content for you.

Here’s an example…

Recently we hosted a mastermind event at our offices. After the event, we interviewed some of our customers about their experience. It didn't take much effort from them, but it ended up creating some fantastic content for us.

All we did was…

1. Take the video footage & extracted the audio

2. Uploaded the audio to Temi, an inexpensive transcription service

3. Used ChatGPT to transform the transcript into polished written testimonials

How cool is that?

Now, you don’t need to do this in person. You can reach out to satisfied customers and ask them if you can share their reviews or emails. You can also ask them to record short video testimonials too!

We now use these testimonials in our content posts, sales pages, and even our ads. Yes, they make amazing ads!

Try to find creative ways to get your customers to help you create content. If you do, you’ll ease the content creation burden and add some authenticity to your brand.

ICYMI - The Biggest Stories You May Have Missed

Google Expands Its Digital Marketing Coaching - Small business owners or freelancers looking to bone up certain marketing skills are in luck as Google just added more content to its digital marketing coaching program. If you want to advertise on Google, it’s a great resource…

Use “Explainer Videos” To Boost Your Traffic - One of the best ways to get traffic to your business is with “Explainer videos.” Plus, the traffic they drive is extremely qualified. Here’s how you can create them yourself. It’s easier than you think!

Capture Cart Abandoners With This Strategy - A new report shows that sending “abandoned cart” texts prompted 38% of users to buy. Of course, there are some best-practices when sending these types of texts. Here’s what you need to do…

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