Meme Carefully 🤯

Happy Friday! One of the biggest trends we’ve seen recently is the use of memes in image ads, and all sorts of marketing campaigns.

But contrary to popular belief, not all “memes” are in the public domain. And a few are even copyrighted. Now, some marketers are finding out the hard way and are even facing lawsuits. 

We’re positive you’ll recognize at least one of these copyrighted memes.

Now, here’s your full rundown this Friday morning…

• Invite-Only - Prime Day 2023 Adds Interesting New Discounts

• AI Store - App Store Dedicated Only To AI Coming Soon

• Edits Done - Vimeo Debuts AI-Powered Editing Features

• Reel Ads - New Features & Updates For Reel Ads on Meta

• Daily Hack - Boost Your Perceived Value ASAP

Lurn Bytes: Your Daily News Download

Prime Day Will Feature Invite-Only Deads - Amazon just announced that Prime Day 2023 will be held on July 11th and 12th this year. But the big announcement is the introduction of “invite-only” deals where you can request invites to special discounts on items that typically sell out fast… 

OpenAI Plans For AI App Store - Everyday of 2023 seems to come with dozens (if not hundreds) of new AI apps and tools. Well, OpenAI wants to put them all in one place. Think of it like an “app store” but only for AI tools. Here’s what we know so far…

Vimeo Debuts 3 AI-Powered Features - Editing videos on Vimeo just got a whole lot easier. The new tools can help you create scripts, record with a built-in teleprompter, and more easily edit out pauses in your videos. These could make anyone’s videos appear much more professional…

📣 LIVE Consulting Session This MONDAY!

As part of the Digital Marketing Alliance, we’re giving you DIRECT access to some of the industry’s top marketers. Every month, we’re hosting a LIVE Town Hall so you can learn the secrets and strategies the experts use themselves.

Our next LIVE consulting session is this MONDAY at 3PM ET! This is for MEMBERS ONLY...

And that’s just one piece of what you get when you join The Digital Marketing Alliance today!

Go Here & See Everything You Get! 

New Ad Options Come To Meta Reels

Meta first launched ads on its Reels for Facebook and Instagram last year. And this week, they’ve announced some major updates.

TLDR - Here Are All The Updates on Reels Ads

It’s no surprise Meta is emphasizing ads on Reels. According to the company, users on both Facebook and Instagram now spend over half their time on the apps watching videos. Most shocking of all, videos are shared an insane 2 BILLION times per day across the platforms…

So yeah, you could say Reels have a captive audience.

The first update they’re making is an expansion of how many ads will be featured on Reels.

Secondly, ads can now promote OTHER apps in their content. This was previously not allowed on the platforms’ ads.

Third is an update to the type of music content you can use on your ads. This is being done to help you make your image ads more entertaining and engaging.

And it wouldn’t be a story from 2023 without some AI updates. There are a slew of updates on how Meta plans to weave AI into their ad platforms.

Check Out All The Updates Here! 

Daily Tip - Boost Your “Perceived Value” Today

Consumers are more careful with their money than at any time in the last decade. Fortunately, there are some quick marketing tactics you can use to do just that.

Your product still needs to have inherent value, of course. You can’t just stick a $100 price tag on a banana and say it’s the world’s best banana.

But with these 3 quick strategies, you can dramatically improve your product or offer’s inherent value…

#1: Show a Discount - When sending traffic to your landing page, be sure that a product’s regular price is higher than the discount shown on your landing page. For example, showing a 20% discount off your “regular” price will dramatically increase the perceived value of your offer.

Everyone wants to feel like they’re getting a good deal.

#2: Create Trust - When consumers feel that a purchase is guaranteed, their confidence in you increases. So, include certain elements on your pages to instantly increase your product’s perceived value. This reduces a lot of the fear people have when buying something.

Two big ones are...

1. Guarantee emblems and icons

2. Money-back guarantee

#3: Provide Social Proof - In addition to researching prices online, people are also looking for reviews from other people who have purchased from you in the past. They don’t want to see negative feedback.

Instead, perceived value increases when consumers see 5-star reviews and ongoing purchase activity by other consumers.

So, your page should...

1. Show customer reviews

2. Show that others are buying this product now

Both of these make people feel safer when buying from you.

These 3 quick tips can all be implemented IMMEDIATELY. Give them a try and let us know if they make a difference for you!

What do you think of this daily hack? Well, this is just the start of what we have for you…

In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Amazon Tests New AI Summaries of Reviews - Here’s a tool we’re REALLY interested in. How much time have you spent scrolling reviews before buying a product on Amazon? The company is testing a new AI feature that will summarize all reviews for you. That should make purchasing even more frictionless…  

15% Of All Paid Ad Spend Is Wasted on Clickbait - Oof. A new report shows that a whopping 15% of ad spend last year was wasted on sites that are nothing more than clickbait. Most of that waste comes from “programmatic media buying,” which doesn’t allow for a very targeted approach. Here’s how to tell if your money is being wasted…

Meta Nixes AI That Can Mimic Voices - Meta had been planning to release a new AI that could mimic the voice of anyone, but has decided to end the project for now. Countless concerns were raised about the tool being used for misinformation. Here’s what it’s releasing instead…

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