Masters of Disguise 🕵️‍♀️

Welcome Back! Tech companies aren’t the only ones going all in on AI this year. So are scammers…

A new report shows an influx of apps claiming to be “powered by ChatGPT” that really have nothing to do with AI. Here’s the rub - they’re hitting users with insane hidden subscription fees.

One even made over $700k in just one month…

As always, be wary of anything that seems too good to be true, especially if it involves AI.

Here’s your full rundown this Monday morning…

• StoryTime - Schedule IG Stories On 3rd Party Platforms

• Report - Generational Gap Widens For Paid Ads

• Banned - TikTok Ban Goes Live In Montana

• YT Updates - New Monetization & Analytics Updates Drop

• Epic Win - Turning Customer Success Into Content

Lurn Bytes: Your Daily News Download

You Can Now Schedule IG Stories Ahead of Time - We’ve got some big news from the social media world to kick-start your week. If you rely on 3rd-party platforms for managing your socials, Instagram is now allowing you to schedule your stories ahead of time…

[Report] How Your Target Audiences Views Ads - Depending on the age of your target audience, you need to approach ads much differently. A new report from Meta shows that shifts in engagement based on age are more stark than ever before…

Montana Becomes First State to Ban TikTok - It’s official, the first “TikTok ban” has officially gone into effect in Montana. Platforms that offer the app in the app store will now be fined $10k per day for the violation. Is this ban going to spread to other states…?

New Shorts & Revenue Tools Debut on YouTube

We have some pretty big updates from YouTube today, and we’re here to give you a rundown of each of them!

TLDR: You can see all the updates right here.

• New Revenue Breakdown Analytics - It’s easier than ever to discover exactly where your revenue is coming from on YouTube. A new dashboard shows you revenue by category type (paid ads, memberships, Supers), top earning content, and improved revenue estimates.

• Improved Analytics Cards - In your YouTube Studio dashboard, it’s become easier than ever to see which style of videos are getting the most views to your channel. It should help guide your decision making when determining which style of video to focus on: Shorts, Videos, Lives.

• Scrubber Option On Shorts - Previously, there really wasn’t a way to fast-forward or skim through Shorts. Now, there’s a new “scrubber” feature that lets you skip ahead to different parts of the short video. This isn’t a huge deal considering Shorts can only be 60 seconds long, but every update helps.

The company provided a few smaller updates too including ew decorations for “Super Thanks,” and they’re also giving more insight into content remixes.

You can see the full update from YouTube right here!

62%

In the U.S., 62% of YouTube users access YouTube every single day, according to Hootsuite.

Start Highlighting More Customers!

Do you know what really helps prospects feel confident about buying from you? Seeing others like them achieve the outcomes they want with your product or service.

Sure, great copy is powerful, but nothing beats the power of getting flooded with customer success stories.

Now, “success” is defined differently for every niche.

• Coaches - This one is simple. Find a success story from someone implementing your teachings.

• Physical products - Find someone who loves your product, and highlight them while using it. This could be clothing, a tech gadget, software, food - it works for every product.

• Consultants - Share how their results have changed since working with you.

• Health/Wellness - Using personal stories of transformation is your secret weapon.

That's why we recommend releasing and promoting at least one new customer success story every week.

Share these stories through email, on social media, and anywhere else you can. And don't be shy – if you have more stories, share them too!

By setting a goal of sharing one customer success story per week, you'll provide prospects with a consistent stream of real-life examples that'll boost their confidence in your product.

This strategy is a win-win for your marketing efforts and your business as a whole.

It positively impacts your brand and leads to more sales!

Don’t forget, we’re going IN-DEPTH on all of the EXACT marketing tactics we use every day inside The Digital Marketing Alliance.

With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Meta Drops New Tools To Boost Engagement - This week, Meta announced some new tools to its Professional Dashboard. What caught our eye are the improved analytics. But there’s also a suite of education modules for creators. If you want to boost engagement on FB, check this out…

Instagram Now Allows GIFs in Comments - The comments on your Instagram posts just got a lot more colorful. Starting soon, you can now comment with GIFs on posts and in streams. But that’s not the only update from Meta, they’re also making collaborating with creators easier…

Build An Entire YouTube Channel With AI - Creating a YouTube channel and getting traffic is time consuming. Well, it used to be. Here’s a brand-new guid that will walk you through exactly how to get a new channel up and running, while letting AI do all the work…

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