Love Is Loading… 💔

Good morning! Well, the dust has finally settled from Sunday night’s Netflix fiasco during the “Live” Love Is Blind Reunion. The streaming service faced a massive outage right before the LIVE airing, creating an Internet uproar.

The final numbers are in, and they ain’t pretty. NFLX stock dipped almost 2% in the aftermath Monday - an equivalent of $2.63 BILLION in market cap.

So maybe love isn’t free after all…

Here’s your full rundown this Wednesday morning.

• iOS17 - Look Out, It’s Coming

• Decoding - Awesome Insights Into YouTube Shorts

• More Data - Instagram Adds More Analytics Features

• SEO - 8 Confirmed Google Ranking Factors

• Offers - 4 Tweaks To Make Yours Stand Out

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Lurn Bytes: Your Daily News Download

iOS 17 Is Coming - With 1 Big Update - We don’t know EXACTLY when iOS 17 will be here, but we have some hints to 1 BIG update. Historically, Apple users have only been able to download apps from the App store, but now some think the company is going to allow “sideloading.” This would be a huge change…

Awesome New Insights Into YouTube Shorts - This is pretty amazing. One team analyzed more than 3.3 BILLION views to YouTube Shorts to see which videos went viral, and which had no engagement. You have to see the full thread on their findings…

Instagram Adds New Analytics To Reels - If you love data as much as we do, it’s time to celebrate. Instagram just added a bunch of new analytics features for Reels to help creators find more trending content, songs, hashtags and more. They’ve also added new editing features for Reels…

8 Google Ranking Factors Explained

Anyone who’s done SEO at all knows that Google is extremely secretive about its ranking factors.

They’ll give you bits and pieces of info that goes into ranking on the algorithm, but they’ll never give you EVERYTHING you’re looking for. It can be extremely frustrating, especially when you don’t know exactly why your content isn’t ranking higher. Or when you’re trying to replicate success.

So anytime we come across anything that sheds new light on what Google is ranking we share it here.

This guide covers 8 of the biggest ranking factors Google’s focusing on in 2023. Some pieces - like backlinks - are tried and true SEO best practices. But there are a few new updates in there that are increasingly important in 2023, like…

• Page “freshness”

• Mobile considerations

• Updates to page speed

• Core web vitals

• And intrusive interstitials

Make sure you check out this guide before launching your next SEO campaign…

15%

That’s the average close rate from leads that come in from organic traffic (or SEO), according to Ahrefs.

4 Tweaks To Make Your Offer Better

No matter what niche you’re in - the difference between a decent conversion rate and an amazing one is all about the OFFER.

Today, we have 5 tips to help make sure your offer is always as strong as possible. Let’s dive right in!

#1 - Identify Main Benefits

You hear us talk all the time about selling benefits not features.

The features are the technical aspects and details of the products. The benefits are the problems the product solves, or the pros of having that product.

Let's take online courses for example. The features of the courses are the video modules, the homework assignments, and the customer service provided.

The benefits are:

• How easy they make starting a business

• How they help you leave the 9-to-5 ratrace

• How they empower you to work from anywhere

• And how you can begin earning passive income

#2 - Create Community

One of the most powerful benefits you can offer is a sense of community.

With educational and digital products specifically, people want to feel as though they have a community of fellow students and mentors around them.

They want people they can reach out to when they have a question or want to talk. Even with physical products, there are often communities built around the product.

For example, you could find a bunch of online communities based around Apple products.

One simple way to create a community for your products is a Facebook Group.

#3 - Show Off Your Experience

You always want to show off your experience to your customers.

Why should they be buying from you instead of someone else? Your experience is key.

If you’re selling someone else’s product, show off their experience. Why are you recommending them?

Would you rather buy a product from someone who just threw a product together, or someone who is an expert in the field and knows what it takes to make a superior product!

Whenever you can, highlight the experience you bring to the table.

#4 - Use Testimonials

It's always good to highlight stories of people who have purchased the product previously.

People like to see that they aren't the first one to buy your product.

Whenever you can highlight people who have purchased your product (especially if it's a good review or testimony), that's going to create trust for you.

ICYMI - The Biggest Stories You May Have Missed

Heads Up: “Bad Actors” Target Public Charging Stations - You know those free charging stations you see in airports and hotels? Well, the FBI says to avoid them. Apparently hackers have been using them to introduce malware onto mobile devices and computers. So maybe keep a spare charger in your bag if you don’t already…

AI Populated “Town” Produces Perfectly Wholesome Content - A lot of the chatter around AI these days can be very “doom and gloom.” Well, not today! Researchers created a “virtual town” filled with 25 ChatGPT AIs and it resulted in surprisingly wholesome interactions. Next time someone says AI will ruin everything - show them this…

Twitter Blue Subscribers See 50% Fewer Ads - Part of the push to drum up more Twitter Blue subscribers launched this week, when it was announced paid subscribers will see 50% fewer ads. The question remains, is that a good thing for Twitter’s ad business if engaged users see fewer ads?

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