Kitchen’s Closed 🍴

Good morning! Ever spend way too much time scrolling through Uber Eats looking for the perfect meal? Before you know it, more time than you care to admit has gone by. Hopefully it’s not just us…

Uber’s trying to solve that problem by eliminating roughly 5,000 “brands” from the platform. Most are considered “ghost kitchens” - which took off during the pandemic.

It’s no small feat. Those 5,000 brands make up 13% of all the restaurants on the app! Something tells us we’ll still waste time scrolling 🙄

Here’s your full rundown this Thursday morning…

• Zooming - Video Platform Adds Slew of New Features

• SBF - Shocking Revelations From New Indictment

• #SendHelp - Is Twitter “Dying”? One Expert Thinks So

• AI - 5 Best Practices to Implement ASAP

• Conversion - Answer 5 Questions to Boost Conversion

Lurn Bytes: Your Daily News Download

Zoom Adds Numerous Features As Competition Rises - Zoom absolutely took off during the pandemic, becoming the go-to video conferencing platform for many. Now, the company is adding a ton of new features to compete with other tech darlings like Slack and Calendly. This could be big…

SBF Allegedly Bribed Chinese Official With $40M - Shocking new revelations surfaced this week when a new indictment alleged that Sam Bankman-Fried paid out nearly $40 million in bribes to a Chinese government official. Things are not looking good for the one-time crypto wunderkind…

“Twitter Is Dying” Say Some - Twitter usage may be up since Elon Musk took over the platform, but according to some, Musk’s changes to the platform could be long-term issues. Now there are serious concerns about the “value” the app is presenting to users…

5 Best Practices For Using AI Content

AI content is absolutely EVERYWHERE right now. There has not been a bigger development for online marketers and entrepreneurs this big in quite some time.

But that doesn’t mean you should just blindly trust AI for all of your marketing and content. And don’t scoff, we’ve already heard from plenty of people who are already doing that.

Don’t get us wrong - we love AI. But it is not the be-all and end-all for entrepreneurs.

In fact, there are some very common mistakes we see marketers make every day with AI now.

That’s why we’re sharing this guide on 5 “Dos & Don’ts” when it comes to using AI content in your marketing in 2023. This guide details:

• How and when to use AI for SEO…

• How Google is treating AI content…

• How to get the best content from AI…

• Common pitfalls to avoid…

• And so much more…

If you’ve been using AI in your marketing - or are curious to get started - make sure you check this out ASAP!

590 Million

That's how many monthly users ChatGPT is currently getting, according to Nerdy Nav.

Answer These 5 Questions to Boost Conversion

No matter how you’re reaching your audience - through social media, with a blog, with an email - you need to provide them VALUE with every single message.

That might sound daunting, but we’ve made it easy for you.

In fact, if you answer these 5 easy questions for your audience in every piece of content you create, you can see a significant jump in engagement and conversions.

You see, these are the 5 questions they’re asking themselves every time they hear from you.

So by answering them proactively, you’ll have a much more captive audience.

#1 - What’s Going On?

Everyone is busy all the time these days.

That goes for every single person you’re reaching out to. Make sure you let them know immediately why you’re talking with them.

Don’t be vague, be upfront with them about what it is you’re sharing with them.

Do you have tips they need to hear right away? Do you have a promotion or offer that can solve their problems?

Let them know ASAP!

#2 - Why Do I Need to Know This?

This is where you “sell the benefits” of your message. What problems will this message or product solve? Really think about it before answering. Be specific about why this message is so important.

The reader is probably thinking “I’ve got other things to do, why is this important?”

Maybe the coaching you’re providing clients has recently led to a 50% sales increase for another client. Be specific!

#3 - Why Right Now?

This is where you create urgency.

If your reader opens your email (for example), and isn’t compelled to act right away, they won’t end up buying or signing up. That’s just how it works. People very rarely save an email and come back to it a month or two later.

There is so much information out there that constantly distracts. There’s always another email, text message, or notification incoming.

So make sure you create urgency by letting the audience know why they need to act fast.

Is the sale ending soon? Is there an important date approaching?

The second you don’t create urgency, you lose the audience.

#4 - How Do You Know?

Now it’s time to build up your reputation.

In most situations, the audience does not know you or your business. Let them know more about you and why they should listen to what you have to say.

You can rely on:

• Testimonials...

• Reviews...

• Case studies...

• Your track record...

Social proof is huge here. But stories about your background can work as well.

Once the audience trusts you, you’ve done most of the hard work.

#5 - What’s In It For Me?

Here’s where you close the sale or intended action.

What benefits is the user going to get out of whatever you’re asking of them?

This goes back to what we said earlier, sell the benefits not the features. Reiterate what problems will be solved.

By this point, the audience knows why you’re reaching out to them. Now it’s up to you to let them know what they’re going to get out of the interaction.

Again, be specific.

• This workout helped Bill add 12 pounds of muscle in 2 months...

• The #1 secret to improving open rates by 20% in MINUTES...

• 3 steps for getting 1,000 Instagram followers today…

In each of these examples, the reader knows exactly what the outcome will be.

Answering each of these 5 questions will also put you “inside the head” of your audience. Remember, selling is all about psychology.

ICYMI - The Biggest Stories You May Have Missed

Google’s Bard Debuts To Mixed Results - Google has been feverishly working to get its ChatGPT competitor “Bard AI” out the door. Well, it’s here and the results are mixed at best so far. Let’s just say, we’re sticking with ChatGPT for now…

Despite Inflation, Smartphone Spending Soars - When it comes to luxury smartphones, inflation seems to make 0 difference. A new report shows that spending on phones that cost more than $600 continues to climb along with costs. This is one area consumers won’t cut costs…

2 Quick Hacks For Boosting Your Focus - Feeling distracted? Some days it can feel impossible to focus on the task (or dozen) at hand. Especially when you’re

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