Jump In The Sandbox… ⛱️

Freelancers: create better bios + the #1 metric to track…

Author

Lurn Daily
May 16, 2023

Good morning! Meta has just introduced its “AI Sandbox” where advertisers and marketers can test all of the new AI-powered tools the platform is creating.

The first tools in the sandbox include text variation tools, background image generators, and some pretty cool image outcropping. Check them all out right here…

We’ll be jumping in this afternoon.

Here’s your full rundown this Tuesday morning…

  • Pronto - Amazon Shipping Gets Even Faster

  • Today In AI - ChatGPT Releases New Web Browsing Plugins

  • Freelancers - 27 Professional Bios We Love

  • Social - 6 Trends The Experts Are All-In On

  • Metrics - The #1 Metric to Track ASAP

Lurn Bytes: Your Daily News Download

Amazon Promises Faster Delivery - Bezos and team are always tweaking something. This week, they announced they’ve optimized their shipping processes to make delivery even faster. They’re also offering discounts for users to pick up items at central locations. Check it out…

ChatGPT Releases New Web Browsing Plugins - It seems like ChatGPT gets more powerful by the week. OpenAI just announced some new experimental features that improve web browsing. The content it can now create is more relevant, and timely, than ever. You gotta see this…

27 Professional Bios To Model Yourself - Having a strong professional bio is absolutely critical when looking for new clients (or jobs). Without one, it can be impossible to stand out from the crowd. That said, here are 27 professional bios that are definitely worth modeling after…

6 HUGE Social Takeaways So Far In 2023

Anytime we get a good social media tip that’s working for someone, we bring it right to you.

Today, we’ve found 6 that we’re going to be testing ourselves immediately (and a couple we’ve already been trying).

As always, you should never change your entire strategy based on new trends. Instead, finding ways to TEST new things that are working for others is one of the best ways to IMPROVE on what you’re already doing.

So what exactly is working best for others in 2023? You can find it all in this guide, right here…

Here are some hints. This guide reveals…

  • The surprising type of content working best on TikTok

  • Why “micro-influencers” are outperforming the big dogs

  • How being “reactive” can beat “proactivity”

  • Creating a character around your brand

  • The best way to employ AI right NOW

  • And the importance of B2B marketing in 2023

There are some serious “ah-ha” moments when you dig into this guide. We highly recommend it.

Marketing Stat Of The Day

22%

Only 22% of businesses are satisfied with their current conversion rates, according to Econsultancy.

🔑 Need More Traffic, Leads, & Conversions?

Staying on top of all the changes in the digital marketing world is a full time job. That’s where we come in.

In our new $7/month VIP program, you can gain access to in-depth video lessons on proven strategies for Facebook & Youtube Ads, Email Marketing, Organic Traffic, and more. These are the strategies that are working now, in 2023. Don't wait any longer—join today and jumpstart your marketing today!

The #1 Metric To Start Tracking Today!

Data is your #1 resource as a digital marketer. Our marketing team here at Lurn OBSESSES over data.

But here’s the issue. There are so many metrics and stats to stay on top of. It can be easy to be overwhelmed by the number of statistics you get from every single platform,

Today, we’re sharing one of the most important to keep a close eye on.

30, 60, and 90-day customer value.

That’s how much revenue we generate per customer over those stretches of time. You can even take that a step further and analyze the lifetime value of your customers, but today, we’re going to focus on the near-term.

These 3 time periods reveal so much about your business. It tells you how good your offers are and how good your conversion is.

But the single most valuable thing it reveals is how happy our customers are.

Think about it: if your customers aren't loving what they're getting, they won't come back and be repeat buyers.

If your 30, 60, and 90-day values are going up, that tells you that you’re doing a good job serving your customers. If it’s going down, then you need to step up your game.

So, turn your magnifying glass onto your 30, 60, and 90-day customer value.

Tweak your offers, funnels, and customer service as needed, and get those numbers up.

The result? More sales, a higher customer lifetime value, and a thriving business for the long haul.

Did you find this information helpful?

In the Digital Marketing Alliance, we reveal ALL of our top marketing strategies that we use every single day here at Lurn. We have more than 50+ step-by-step video lessons that walk you through everything we do here.

Plus, we host monthly LIVE town halls with industry experts so you can learn exactly what they’re doing. Not to mention, you get direct access to them.

ICYMI - The Biggest Stories You May Have Missed

5 Freelance Gigs on the Rise - Are your skills in higher demand these days? If you fall into one of these 5 categories, the answer is a resounding “yes.” Check out the freelance skills with the highest demand growth, along with the 5 becoming less essential…

What Changes Are Coming To Twitter? - Late last week, Elon Musk announced he’d found a new CEO to replace him at the company. So what changes do the experts predict we’ll see from the platform in the next 6-12 months? Here are some clues…

3 Tips For Getting Backend Sales - One of the best ways to scale revenue is by adding higher-ticket, backend products into your funnels. There are different strategies for doing this, and some work better depending on your industry, offer, or niche. Here are 3 quick tips for scaling backend sales…

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