Good morning! Here’s an inspirational story to get started this morning…

Paula Pant was only making $21,000 per year as an international journalist. After saving some money and lowering her living by getting some roommates, she quit her job and became a freelance writer.

Soon her reputation grew, and she started bringing in more money. Then she leveraged that to build a content management agency, and now runs her own podcast that brings in over $500,000! Check out her story here.

Now, here’s your full rundown this morning…

• TikTok Ad Library - New Way To Learn From TikTok Advertisers

• New AI From Meta & Microsoft - New AI Chatbot From The Tech Giants

• Threads Improvements - New Features Coming For Threads

• Google Ad Secrets - Get More Leads From Google Ads

• Email Tricks - 4 Ways To Write Great Emails

Lurn Bytes: Your Daily News Download

TikTok Launches Ad Library - In order to comply with European Union regulations, TikTok has launched a library of ads running on their platform. The stated reason is transparency and compliance, but this is a great opportunity for marketers to get inspired by what other marketers are doing. Right now the ad library only features ads running in Europe…

Meta And Microsoft Team Up On AI - Meta and Microsoft have teamed up to launch a new open-sourced AI called Llama 2. This is another generative AI tool for digital marketers, joining tools like ChatGPT, Bard, Jasper and others. According to Meta, they’re attempting to “democratize” AI. We’ll see how useful this tool is compared to the (growing) competition…

Threads Roadmap - Meta’s Twitter competitor, Threads, had a hot start - hitting over 100 million downloads faster than any other app. Since then enthusiasm for the platform has COOLED a little bit. Meta is attempting to address the criticisms of the platform by rolling out in-demand features…

Get More Leads From Google

Lead generation is vital to all businesses, and Google Ads have been one of the best lead generation tools for over 20 years. It’s one more tool in your marketing arsenal.

TLDR - Google Ads for Lead Generation 10 Practical Strategies That Really Work 

Navigating the maze of Google Ads can often feel daunting. But fear not, this article reveals 10 powerful strategies to leverage the power of Google Ads to attract and convert potential customers.

Here’s a brief summary…

#1 - Know Your Audience: The backbone of any successful ad campaign is understanding your audience. Learn how to utilize Google Search Console to gather crucial data on demographics, interests, and behaviors, enabling you to create ads that resonate and convert.

#2 - Keywords Are Key: Leverage both short-tail and long-tail keywords using tools like Google Keyword Planner. Align your keyword intent with how you collect leads to maximize effectiveness.

#3 - Compelling Ad Copy: Your ad copy is often the first point of contact between your business and potential leads. Find out how to craft persuasive copy with clear CTAs that drive action.

#4 - Landing Page Optimization: The landing page is where the magic happens. Understand how to use engaging design, consistent messaging, and a prominent CTA to drive conversions.

#5 - Extensions for Efficiency: Ad extensions can offer additional information about your business, improving visibility and click-through rates.

#6 - Test, Track, and Optimize: Continuously monitoring, testing, and tweaking your campaigns to maximize performance.

#7 - Conversion Tracking: Understand how to implement conversion tracking in Google Ads to measure the success of your lead generation campaigns.

#8 - Know Your Competition: Gain valuable insights and a competitive edge by monitoring and learning from your competitors' strategies.

#9 - Localized Targeting: Leverage location targeting in Google Ads to improve relevance and avoid unnecessary ad spend.

#10 - Remarketing Magic: Re-engage previous website visitors who haven't converted yet using remarketing strategies.

Whether you're a seasoned digital marketer or a business owner wearing the marketer hat, this article is filled with ideas on how to generate more leads and reach your business goals.

Read The Full Article Here 

Daily Hack - 4 Types Of Emails

Email marketing is a powerful way to build an audience and generate sales for your business. It’s something that most digital marketers should be doing.

To make email marketing work though, you need to send a lot of emails. The question is, what kinds of emails should you send?

There are 4 types of emails that we like to send to our subscribers:

1. Content

2. Story

3. Promotion

4. Hybrid

Each of these have their own uses and strengths, so it’s important to learn all of them and when to use each one. The best marketers use all of them.

Email #1: Content Emails

The purpose of content emails is twofold:

1. Bring credibility through delivering value

2. Establish trust by giving upfront

Content emails can be dense, like the email you’re currently reading. Or they can be shorter, focused on giving away a specific tip or strategy that can help your subscribers.

Another way to use content emails is to SHARE content. This is great if you have a blog, Youtube channel or social media. Instead of your emails giving the content, they can pre-sell the content you’ve created and link to them.

Content emails are the bread and butter of your email marketing. It’s where your subscribers get most of their value, so make sure you’re delivering!

Email #2: Story Emails

The purpose of story emails is to build relationships with the people on your email list. You tell stories to empathize with your subscribers, and have your subscribers empathize more with you.

The more connected your subscribers are with you, the more they’ll trust and respect you. That makes them more likely to PAY ATTENTION to what you’re saying.

There are many ways to tell effective stories, but here’s a good starting framework.

• Setup and build the environment

• Express your emotion

• Leading series of events

• Main point

• So what? Why is the main point a big deal?

• Relate back - What does the story mean to you and them?

Email #3: Promotional Emails

Emails are one of the most effective ways to sell, so it makes sense that some of your emails should be dedicated to promotions.

Many marketers make the mistake of trying to make the sale in the email itself. The email itself is not the right place to sell your offer - that’s the role of the sales page that you link to in the email.

Instead, there are 3 things you want to accomplish in the email:

• Edify the brand

• Create excitement

• Get the click

If you do those 3 things then your subscriber will be in a buying state of mind when they click on the link.

Email #4: Hybrid Emails

Your emails don’t have to be one of the rigid categories we’ve talked about so far. Some of the most effective emails you can write will be a hybrid of multiple types.

For example, one of the best ways to deliver content is to tell stories. You can tell a story about something that happened recently and use it to teach a strategy that’ll help you subscribers.

Likewise content is a part of most great pitches. You can teach your subscribers something useful that naturally leads into a promotion for a new offer.

Like with everything marketing related, do your own experimenting. Pay attention to what your subscribers respond to and use it to write better and better emails over time.

ICYMI - The Biggest Stories You May Have Missed

ChatGPT's Performance Questions - As news of Apple’s upcoming AI tool swirls, Chat GPT appears to be showing signs of performance degradation, according to a new study from Stanford University and UC Berkeley. Users have reported a decline in the AI’s ability to provide accurate answers and recall previous prompts…  

The Case For And Against Micro-Influencers - Influencer marketing is shifting away from celebrity dominated to a rising trend of micro-influencers, according to a study by HubSpot. With higher engagement rates and authenticity, micro-influencers are becoming the favored choice for over half the marketers. However, this comes with its challenges...

Reimagining Reels - Reels are becoming dominant on Instagram, and Meta is investing in it with a template overhaul, making it simpler for users to create captivating content. The platform is introducing a categorized Template Browser and automatic incorporation of elements from selected templates. These changes are expected to make it easier to create Reels, and may also introduce new dynamics to the Instagram content game..

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