Instagram is having a moment.

It’s doing so well that Instagram could soon make more money from ads than Facebook.

Instagram is earning more money than ever because of its short video Reels and better use of AI.

Reels are very popular, especially among young people, and are watched more than 200 billion times a day!

Even though TikTok is a strong competitor, 90% of influencers use Instagram compared to 63% using TikTok.

Here’s the rundown for today…

• New Facebook Policy - Multiple Profiles

• TikTok-Google Alliance? - New Partnership Discussed

• YouTube Offers New Tools - Easier To Create Content

• TikTok Tips - How Often To Post

• CPA Offers - How To Get Started

Lurn Bytes: Your Daily News Download

Facebook Allows Multiple Profiles - Facebook has made a new update allowing users to link multiple personal profiles, each having unique content, under one account. Before, users had to log in and out of different accounts as each profile was separate. This change by Facebook is aimed at keeping users engaged amid competition from other social media platforms and a reported drop in users…

TikTok Partners With Google - Google and TikTok are thinking about working together! TikTok might let people use Google search directly in the TikTok app, making it easier to find things and might help Google stay popular with younger users who like using TikTok to discover new things…

YouTube Announces New Creator Tools - YouTube is introducing new tools and features, including some cool artificial intelligence ones, to help video creators make even more exciting content! These include a feature to add creative backgrounds to videos, a free video editing app with lots of useful tools, and a new way to get ideas for videos based on topics you like…

How Often Should You Post On TikTok?

TikTok is probably the hottest social media platform at the moment. Marketers are taking advantage of the opportunity to build their brands and drive more leads into their business.

A basic question that comes up a lot is “How often should I post on TikTok?” This article addresses that question head-on.

TLDR - How Often to Post on TikTok for the Most Views & Followers

This article talks about how often to post on TikTok to get more views and followers.

TikTok recommends posting one to four times per day, but most brands post about 16 times per month, which is more than they post on other short video platforms.

Your TikTok posts don’t need to have high production value; what’s important is being REAL and having GOOD CONTENT.

If you post too much or if your posts aren’t interesting, people might just scroll past them.

The article gives seven tips to post faster and maintain quality: use features like Duet and Stitch to build on existing content, collaborate with other creators, and repurpose content from other platforms.

You can also use TikTok ads to reach a more specific audience, which might mean you don’t need to post as often.

Jumping on TRENDS and posting more frequently when you first join can also help you get more views and followers.

To manage time, create and schedule your posts in batches using TikTok’s content scheduler.

It’s important to find a posting schedule that works for you and keeps your content interesting and engaging.

The article’s final advice is to remember these tips to make posting easier and to spread out your posts to avoid burnout while maintaining quality.

Check out the full article to get more tips!

Daily Hack - Getting Started Promoting Cost Per Action (CPA) Offers

CPA marketing is similar to affiliate marketing in that you’re promoting for someone else, but you get paid every time a prospect takes a desired action rather than every time they make a purchase.

For example, you may get paid $30 every time someone signs up for a phone consultation or $50 every time someone makes an appointment. Because they don’t have to actually purchase the product, it makes it easier for you to earn a commission.

While the commissions are smaller, these can add up over time if done right.

Strengths

CPA marketing offers many of the same advantages as affiliate marketing, but they're even SIMPLER to promote.

As with affiliate marketing, you don’t need to spend time or money developing a product or providing customer service.

The advantage of CPA marketing over affiliate marketing is the speed of monetization.

Because you’re asking people for less of a commitment than with affiliate marketing, it’s easier to convert them on the offer. However, there are some important drawbacks to note before you run out and find your first CPA offer to promote.

Weaknesses

In short, easier isn’t always necessarily better.

What we mean here is that, although there’s less effort involved, the rewards are lower as well. Because you’re asking for a lower commitment from people, the commissions you earn will also be LOWER.

While you may earn 50% of a $200 sale with affiliate marketing, you may earn $30 or $40 for converting someone on a CPA offer - so you need a lot of traffic to make those numbers add up.

Past that, finding good CPA offers is more DIFFICULT than with affiliate marketing.

Unfortunately, the nature of CPA marketing often attracts people with low-quality offers.

Thus, CPA marketing requires a more skeptical eye when researching offers to promote.

Again, the most important thing with CPA offers is to do your research. 

What To Look For

The number one rule, before you even look at an offer, is to generally limit your search to offers that are DIGITAL. Commissions for digital products are higher, and there will be less hassle in general due to fewer returns and issues with the product.

Past that, you should limit your search to REPUTABLE networks.

There are plenty of reviews online if you Google ‘network + reviews,’ or you can use a website like oDigger to sort through the networks they think are best.

After meeting those two requirements, you can then further narrow your search to products that pay fair commissions.

Although it varies by industry, the average CPA hovers around $48.96. 

There are good offers out there for you to promote, but you’ll have to do some digging to make sure they’re a good fit for you.

ICYMI - The Biggest Stories You May Have Missed

Elon Floats Putting X Behind A Paywall - The owner of X (formerly known as Twitter), is considering charging users a "small monthly payment" to use the platform. He believes that making users pay will help fight the problem of fake accounts and bots on the site. If this happens, X would become the first major social media platform to create a paywall…

Meta Expand Paid Verification To Businesses - Meta is expanding its paid verification program to include businesses, allowing them to buy a verified checkmark for their accounts. While the program could add more credibility to business accounts, there is concern that selling these checkmarks may lessen their value as a marker of authenticity…

Shopify Releases New 3D Scanner - Shopify has introduced a new feature that lets store owners create 3D models of their products using just their iPhone's Shopify app. This new tool aims to improve online shopping by giving customers a more detailed view of products, which can lead to higher sales and fewer returns for merchants. The drawback? It’s currently only available on iOS…

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

For any other questions, please reach us at [email protected]

M