It’s on the house 🏡

Happy Friday! It’s the end of a long week for the world’s richest man, Bernard Arnault. He’s the man behind LVMH, which includes brands like Louis Vuitton, Moet & Chandon, and Dior.

After a report indicated lower demand for luxury goods, LVMH stock dipped 5%. That may not seem like too big a deal, until you realize it wiped away more than $11 billion from his net worth. 

We’re sure Bernard will be okay. His net worth is still roughly $191 billion after the dip. Maybe a few glasses of Moet can ease his pain…

Now, here’s your full rundown this Friday morning…

• Trending - Biggest Social Trends of 2023 (So Far)

• Hollywood - Want a Celeb to Read Your Ads?

• Feedback - We Want to Hear From YOU!

• Social - 10 Advanced Copy Strategies for Social Posts

• On The House - Free Offers Are More Important Than Ever

Lurn Bytes: Your Daily News Download

10 Biggest Social Media Trends of 2023 (So Far) - Be honest, are you up-to-date on exactly what’s working best on each social media platform right now? A lot of us tend to find something that works and repeat it - leaving some of the biggest trend opportunities pass us by. Don’t let that happen to you!

Spotify Develops AI-Licensed Celeb Voices For Ads - How’d you like to have celebrities do your ad reads for you? Spotify is close to releasing a new feature where you can have AI-generated celebrity voices read your ads for you. We gotta say, this is pretty awesome…

We Want To Hear From You! - Earlier this week, we asked you to send us the biggest marketing questions you need help answering. So far, the response has been overwhelming. We plan on answering these questions and covering these topics in upcoming issues. Let us know what you want us to cover!

10 Advanced Social Media Copy Strategies

If you’re not getting the engagement you hoped for (or if you just want to improve it), the copy you’re using on your posts is probably the culprit.

TLDR: Check Out The Guide Here - 10 Advanced Social Copy Strategies

Even the most simple copywriting strategies - when used correctly - can have an immediate and significant impact on your post engagement. Still, far too many of us spend all of our time focusing on the image or video, and don’t spend enough time on the post copy.

That’s where this handy guide comes in. It shares 10 ADVANCED strategies you can put to use ASAP in your social content.

The sections that we found most interesting included…

• How to best use active voice…

• Testing CTAs throughout copy…

• Writing with accessibility in mind…

• Leading with stronger hooks…

• And creating quality post templates…

If you’re doing any social media marketing at all, this guide can definitely be put to good use.

Go Here & See The 10 Strategies! 

41%

That’s the percentage of Millennials and Gen Z that report making an “impulse purchase” every 2-3 weeks, according to SproutSocial.

Our Favorite Phrase For 2023: FREE OFFERS

Everything is more expensive in 2023. That’s not news to ANYONE.

When people start spending more on basic necessities like groceries, utilities, rent, and everything else in their day-to-day lives, they cut back their spending elsewhere.

For marketers, this has been an ongoing issue since inflation hit record levels in 2022.

And that’s why offering things to your audience for FREE is more important than ever.

The word "FREE" has a powerful psychological impact on potential customers. Just seeing that word can entice leads that might be sitting on the fence.

Think about your own behaviors.

How many times have you been at the store and eaten something you never would’ve because it was a free sample. There’ve probably been a few times where you ended up buying a box of it because the sample was so good.

As a marketer, always think outside the box to create enticing free offers. 

Think about what you can provide for free, whether it's a product trial, a sample, or even limited-time access to your premium content.

You could even extend an invitation for customers to try your course or book for free. This gives you a chance to give them more value, increasing the likelihood that they'll purchase additional products or services from you.

Free offers work particularly well when you have a robust backend.

This gets warm leads into your orbit. From there, you can prime them for more sales down the road.

In our experience, free offers attract new customers and cultivate long-term relationships. That’s why I encourage you to test out different free offers and discover what works best for your business.

ICYMI - The Biggest Stories You May Have Missed

[Case Study] 8 Ways He Got To 1 Million Subscribers - This is some extremely actionable advice. One marketer just laid out the 8 strategies he used to get his YouTube channel to 1 million subscribers after starting from scratch. There are some serious gems in this story…

Marketers Are Spending Big On Walmart - This caught us by surprise. Apparently the fastest growing digital ad platform in Q1 2023 was Walmart. Their ad revenue popped 40% last quarter alone! We’ve known this for some time, but it’s more apparent than ever. Walmart is becoming a powerhouse for digital marketers…

Microsoft Says Windows 11 Will Have AI Assistant - In AI news this week, Microsoft announced that Windows 11 will have an AI assistant built in. Called Windows Copilot, it will be integrated directly into the taskbar and across all apps. Check it out…

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