Hooked 🎣

Happy Friday! Do you follow “influencers” on any of your social media counts?

If you do, there’s a chance a few of them might not even be real people. Yep, the rise of the “AI influencer” is underway. 🤯

According to a survey from Influencer Marketing Factory, 58% of respondents follow at least 1 “virtual” influencer, and 35% have purchased a product they’ve promoted. You have to see this…

Don’t worry, we promise you this newsletter is written by a real person.

Here’s your full rundown this Friday morning…

• LongTok - TikTok Introduces 20-Minute Video Feature

• Banned - Bipartisan Legislation Moves TikTok Ban Forward

• Mindset - Do You Have a “Growth” Mindset?

• Hooked - 5 Quick Tips For Creating Amazing Hooks

• ICYMI - 7 “Recession-Proof” Franchise Industries

Lurn Bytes: Entrepreneurship Around The Web

TikTok Introduces 20-Minute Video Feature - The hallmark of TikTok is its super-short videos. They’re so engaging that almost every other platform has copied the format. So what does TikTok do? They’ve just introduced a new 20-minute video feature for select creators. Here’s how it works…

Do You Have a Growth Mindset? Find Out - One of the most overlooked aspect of success is your mindset. Creating a “growth” mindset is absolutely essential if you want to scale your business. That’s a simple fact of entrepreneurship. Here’s how to tell if you have a growth mindset, and how to change your mindset for success…

Bipartisan Legislation Moves TikTok Ban Forward - Apparently there is one thing American politicians can actually agree on: they don’t like TikTok. A new bipartisan bill was introduced this week that could allow the government to significantly restrict, and even ban, platforms like TikTok. Here’s the latest…

5 Tips For Creating Amazing Hooks

When it comes to marketing and advertising - there’s a cold truth EVERYONE faces…

If you don’t HOOK your readers in the first 8 seconds, you’ve lost them forever.

We don’t mean to sound so dramatic, but that’s just a fact of life these days.

Once someone opens your email, lands on your sales page, or opens your video - you only have a few seconds before they decide if they’re going to stick around or head elsewhere.

And that’s why good “hook writing” is one of the most important skills you can ever develop.

Here are 5 tips to start using immediately!

#5 - Questions

It doesn’t have to be some profound, thought-provoking question. Simple questions work really well here.

For example, “Are you in the Washington area?” is a simple one that captures the interest of anyone reading the ad who lives there.

They’ll want to read a little bit more and see what’s in it for them. This strategy can also EXCLUDE people who don’t answer “yes,” so careful with how you use this…

#4 - Scene Setting

This is creating a mental picture for your audience to help them think, feel, or see whatever it is you’re describing.

This is another strategy that takes more skill since you need to be comfortable with descriptive writing.

But when done well, it REALLY draws the reader in.

#3 - Fascinating Facts

There are so many fascinating facts you can find online. So it isn’t difficult to find something relevant to whatever it is you’re writing.

By stating an interesting fact, you grab people’s attention and leave them wanting to know a little bit more about that fact.

#2 - Jaw-Dropping Statistics

People love to see numbers. It shows you’ve done your research and that your claim is credible.

So, starting off your copy with a relevant statistic lends you credibility while also making your audience feel like they've learned something.

#1 - Bold Claims

Start off your piece with a REALLY bold claim.

This can be powerful if you’re claiming something that most people either don’t know, or don’t think is true.

It catches them off guard, and they want to learn more about your claim.

We use these 5 hook writing methods all the time. Seriously. Check out almost any email you get from us and you’ll recognize a few of them.

We’ll never recommend a strategy that we don’t use ourselves.

2x

Pages with headlines 10-13 words long get 2X the number of visitors as sites with fewer than 7 words, according to SEMrush

Go Here To Watch Now!

ICYMI - 7 “Recession Proof” Franchise Business Ideas

Anik’s podcast this week shared a statistic that fascinated us…

According to Marty Greenbaum, franchise-style businesses have 3 times greater chance of succeeding during a RECESSION than any other business.

When Anik heard that, he knew he had to bring him on the pod.

During their convo this week, Marty revealed the 7 franchise industries he thinks do the best, even when the market is in a recession.

He even walked me through how to find the perfect franchise opportunity based on my own life.

This was so cool.

Watch it here and let us know what you think in the comments!

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