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- Here’s to the moms 🥰
Welcome back! A new report shows an estimated $35.7 BILLION was spent on Mother’s Day this year. That’s $4 billion more than last year. A whopping 84% of U.S. adults say they celebrated the holiday.
It just goes to show how critical it is to work holiday sales and promotions into your regular marketing routine. People are spending their money - is it with you?
If you missed out on Mother’s Day, here’s a quick-hit marketing guide for Father’s Day.
Now, here’s your full rundown this Monday morning…
Freelancers - 5 Gigs On The Rise
Ch’ Ch’ Changes - What a New CEO Means For Twitter
High-Ticket - 3 Tips For Scaling Backend Sales
Eye-Catching - Visual Styles That Grab Your Audience
Open Up! - Tips For Boosting Email Open Rates
Lurn Bytes: Your Daily News Download
5 Freelance Gigs on the Rise - Are your skills in higher demand these days? If you fall into one of these 5 categories, the answer is a resounding “yes.” Check out the freelance skills with the highest demand growth, along with the 5 becoming less essential…
What Changes Are Coming To Twitter? - Late last week, Elon Musk announced he’d found a new CEO to replace him at the company. So what changes do the experts predict we’ll see from the platform in the next 6-12 months? Here are some clues…
3 Tips For Getting Backend Sales - One of the best ways to scale revenue is by adding higher-ticket, backend products into your funnels. There are different strategies for doing this, and some work better depending on your industry, offer, or niche. Here are 3 quick tips for scaling backend sales…
📣 Direct Access To The EXPERTS
As part of the Digital Marketing Alliance, we’re giving you DIRECT access to some of the industry’s top marketers. Every month, we’re hosting a LIVE Town Hall so you can learn the secrets and strategies the experts use themselves.
And that’s just one piece of what you get when you join The Digital Marketing Alliance today!
13 Quick Design Tips For Social Media
Do the images you use on social media stand out in the crowd? Do they look professional?
Believe it or not, something as simple as not using the right DESIGN for the graphics you post on social media could be massively hampering your engagement.
Don’t worry - you don’t need to be a professional graphic designer to make designs that look professional. All you need to do is stay current on the biggest design trends and make use of some of the many free or cheap tools out there.
So what are the biggest design trends right now?
Luckily, we found this design guide that is a massive help. It goes deep on the biggest trends, including…
Motion graphics…
Dark-mode friendly graphics…
AI generated art…
Mixed elements…
Bold, abstract shapes…
And much more…
Marketing Stat Of The Day
333.2 Billion
That’s how many emails are sent and received every single day worldwide, according to Statista.
3 Quick Tips For Boosting Email Opens
Getting people to OPEN your emails is more difficult than ever. Take a look at your own inbox. We’re sure you have hundreds of unread emails just sitting there.
So how does a marketer make their emails not only stand out in the crowd - but enticing enough to open?
Here are 3 super quick tips you can use to immediately boost your email open rates…
#1 - Use Power Words
You can increase the impact of your subject lines by using more words that generate emotions, thoughts and even images.
We call these “power words.”
You could use words like “poor,” “information” and “concentrated,” but those won’t trigger emotions, thoughts or images. On the other hand, if you said “broke,” “encyclopedia” or “laser-focused,” you would make much more of an impact with the same meaning.
Look through your own subject lines and think about where you can insert these power words into every email!
#2 - Cut the Length
Sounds simple, but people always write subject lines that are WAY too long!
Remember that some of your subscribers are checking their email on their computers while most are checking on their phones. Some are on their web browser while others are on apps.
The bottom line is that if you want the maximum number of people to open your emails you need a subject line that gets the message across QUICKLY.
Here’s a suggestion: when you write an email, send a test to your mobile device and see if the core message of your subject line comes through.
#3 - Be MORE Specific
People are drawn like a magnet to specific numbers.
If you say “I’m going to reveal how to increase your leads using Facebook Ads,” that isn’t going to resonate very much.
If you say “I’m going to reveal how to double your leads using Facebook Ads,” that will stand out more than the example above.
But if you say “I’m going to reveal how to increase your leads by 200% using Facebook Ads,” that will stand out the most even though it’s basically the same message as the one above.
Any time you can include specific numbers in your subject lines, the more impact your subject lines will make. Just be sure you can back up those numbers!
Yes, those 3 tips are pretty simple, but they make a HUGE difference. Start implementing them ASAP and let us know how they work for you!
ICYMI - The Biggest Stories You May Have Missed
Google Adds Blue Checkmarks To Email - Looks like the “Blue Checkmark” trend is now heading over to Google. The company just announced that verified brands will be able to apply for a checkmark - and it’ll show next to your “from name” in emails. This is big for email marketers…
TikTok Expands Its “Creativity Program” - The app is back with ANOTHER expansion of its “Creativity Program” which is designed to pay out creators for creating engaging content. Basically, if you meet a few requirements, TikTok will pay you to post…
4 Tips To Improve Customer Onboarding - The better your onboarding process for your customers, the more repeat business you can get and the lower your refund rate. So what exactly goes into that process? Check out these 4 tips. P.S., this works for opt-ins too (not just sales)...
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