We Hear Wedding Bells 🥰

Good morning! How much do you love Office tools? We know, it’s a loaded question - how much can you really LOVE Google docs, sheets, and every other productivity tool?

Well, apparently there’s a growing group of people who claim these tools have saved their relationships - even marriages!

No, we’re not kidding. Check it out right here…

Couples around the world are turning to Google and Microsoft office tools to solve relationship issues. (We’ll “file” this one away for the next time we miss chore duty.)

Now, here’s your full rundown this Thursday morning…

• Feed Me - Improve The Content In Your Feed ASAP

• Phew - Inflation Drops: Here’s Where It’s Headed Next

• IG Updates - Big News For Creators & Business Accounts

• Audience Growth - 20 Types of Content For Maximizing Reach

• Daily Hack - Get In The Gifting Mood

Lurn Bytes: Your Daily News Download

Here’s How To Improve The Content In Your Feed - You know the feeling when you like or share one thing on Instagram, and all the sudden that topic dominates your feed? Well, you’re not alone. It’s such a problem that the team at ZDnet published a full guide on how to fix your feed based on IG’s 2023 algorithm updates…

Inflation Drops Again: New Forecasts Released - Earlier this week inflation dipped to 4.1%, its lowest point in more than 2 years. Are we out of the woods, or will prices bounce back up? Here’s what some experts say we can expect from inflation numbers going forward…

Creators Can Now Publish On IG From 3rd Party Apps - This is a big update for people using Instagram Creator accounts and Instagram Business accounts. This week, Meta said they’re now allowing access to the Instagram Content Publishing API for Creators and Businesses. Here’s the full update…

20 Types Of Content For Maximizing Reach

One thing most marketers know: you need to treat members of your audience differently depending on where they are in your funnel.

But here’s what most miss…

There are specific styles of content that are best for each audience member depending on where they are in your funnel. And mastering the right style of content for each “stage” of your funnel is extremely important.

TLDR - 22 Types of Content For Maximizing Your Reach

In general, there are 4 different “stages” that members of your audience will find themselves in…

• Awareness Stage

• Consideration Stage

• Decision Stage

• Retention Stage

And depending on which stage you’re talking to, the messaging you use and the content you share needs to be totally different.

So when we found this guide that’s jam-packed with 5 types of content to use at each stage (20 total), we knew we had to share it with you.

Check it out below!

3 Hours 15 Minutes

That’s the amount of time the average person spends on their smartphone every day, according to ExplodingTopics.

Daily Hack - Get In The “Gifting” Mood

NEVER underestimate the power of sending gifts to your audience.

Gifts are relatively inexpensive, but the ROI they bring is enormous. And depending on your product or offers, you can send “gifts” to your audience that don’t cost you anything!

Sending gifts taps into the law of reciprocity, creating a strong sense of obligation and appreciation in the recipient. The reciprocity it builds can have incredible results for your business.

For low-ticket customers, you can randomly send them gifts like…

• Free shipping.

• A bonus course or module.

• Random discounts on new items.

• “Freebies” you throw in with existing orders.

• Or anything else you can think up!

When it comes to high-ticket customers, there are all sorts of things you can send them.

In many of our programs, we'll send physical items to new customers as part of the onboarding process. We’ll even send gifts to them when they experience major life events, such as the birth of a child.

Our customers love these gifts and are a big reason why our renewal rates are so high.

But don't just stop at customers. Give gifts to influencers, JV partners, contractors, and your employees.

When you give someone a gift, it's about more than just the item itself. It shows them that you CARE and that you've been listening.

So, get out there and start sending gifts! You'll be amazed at the impact it has on your most important business relationships.

Loving our daily hacks? There’s plenty more where that came from…

In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

More Details Emerge About Meta’s “Twitter Alternative” - We’re not 100% sure WHY they’re trying to create their own version of Twitter, but the rumors are growing louder by the day. This week, we got a bunch of new updates about what’s in the works and how it might function. Check it out…

10 Proven Strategies For Social Media Growth - Feeling stuck with your social media accounts? Not getting the organic growth you hoped for despite the hours of work you’re putting in? You’re not alone. If you’re struggling to grow your channels, audience, or engagement, check out these 10 proven strategies from the experts…

Thousands of Subreddits Go Dark Amidst Boycott - One of the biggest stories this week has been the revolt from Reddit users. Thousands of subreddits went dark this week as users boycott the platform’s API changes. What does this mean for users? Here’s the full situation…

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

For any other questions, please reach us at [email protected]