Google turns 25 this month. It started out as one of many search engines back in 1998 (Remember AskJeeves?) and has grown into a behemoth.

As it celebrates a quarter of a century of life, Google is struggling to position itself in the AI revolution.

ChatGPT has been called the “Google Killer,” and Google hasn’t come up with a great response to it. At the same time, it’s facing some serious pressure from regulators.

While Google has a lot going for it - its search engine, ad platform, YouTube, and cloud computing to name just a few - it needs to get some important decisions right if it’s going to make it to its 50th birthday.

Here’s the rundown for today…

• AI For Marketers - Infographic

• New EU Regulations - Targets Top Tech Companies

• AI Quickbooks - New Tools From Intuit

• TikTok Marketing - 9 Tips

• Email Marketing Is Still King - 3 Key Reasons

Lurn Bytes: Your Daily News Download

How Marketers Are Using Generative AI [Infographic] - The infographic shows how marketers are increasingly adopting generative AI tools for various digital marketing tasks. While acknowledging the current limitations in quality and consistency of these AI tools, the infographic emphasizes their potential to boost productivity and says that their capabilities will only improve over time.

Top Tech Companies Targeting With New EU Regulations - The European Commission has officially designated several major tech companies—including Alphabet, Amazon, Apple, Meta, and Microsoft—as "gatekeepers" under its new Digital Markets Act (DMA). It’s trying to force these firms to comply with regulations aimed at curbing “anti-competitive behavior.” These include obligations like interoperability and allowing alternative in-app payment options. Failure to comply could come with steep penalties.

Intuit Integrates Generative AI Across All Products - Intuit has launched "Intuit Assist," a generative AI-powered assistant across its range of products, including TurboTax and QuickBooks. The new feature is designed to help small and medium-sized enterprises by speeding up tax filings, providing faster access to refunds, and offering personalized financial advice.

TikTok Marketing Tips

If you're not using TikTok for your business, you should give it another look.

This platform has been one of the biggest game-changers over the past few years, and not just for dance moves and viral challenges. We’re talking about serious marketing firepower to generate more leads for your business.

That’s why we wanted to share this article with you…

TLDR - 9 Proven TikTok Marketing Strategies to Skyrocket Conversions

You can't just jump into TikTok and expect to start generating leads without a strategy.

TikTok is all about creating high-impact content, engaging storytelling, and an irresistible CTA to seal the deal.

The article talks about 9 specific strategies that can help marketers get the most out of TikTok:

1. Include a compelling call to action

2. Start with broad targeting and refine

3. Use full-screen vertical videos

4. Unlock the full potential of A/B testing

5. Run short and snappy creative assets

6. Leverage Custom Audiences on TikTok

7. Produce high-resolution video ads

8. Set up a frictionless customer journey

9. Remain diligent with campaign optimizations

When you look at the top marketers using TikTok, these are the key things that they’re doing.

TikTok continues to grow, so if you’re a marketer looking to generate more leads, it’s definitely a platform you should strongly consider using.

Check out the full article for more details on these 9 key tips.

Daily Hack - 3 Reasons Why Email Marketing Is Still Great In 2023

The internet has changed a lot over the last 30 years. Actually, it’s changed a lot in just the last year!

Nevertheless, despite all of that change, email is still king.

Out of the many methods of online communication, emails remain the most viable. They are notorious for offering the most personalized experience when it comes to communication between your business and customers.

Emails serve as a direct line to your prospects’ inboxes and compel them to take action such as buying a product or joining an important cause.

We’re going to talk about 3 BIG reasons why email has endured, and why it probably will endure well into the future.

#1: More Control

Remember, with an email list, it’s yours. With social media, you’re inside someone else’s platform.

Because of this, email offers more control over the type of content you want to show your subscribers than social media. This is because social media is run by ALGORITHMS that decide the kind of content catered to a specific customer. With email, you send it, and your list receives it in their inbox.

Whether you start an automated email campaign or send it manually, you get complete freedom to personalize content according to your customer’s profile.

Again, email lists are more reliable, because they can’t get blocked or removed like social media profiles. So, you can create customized email lists for each marketing campaign and enjoy the perks that they offer

#2: Email Lists Are The Most Cost-Effective And Efficient Method Of Reaching Out To Your Target Customers

By sending personalized and relevant content to a segmented list of potential customers, you can increase the engagement and conversion rates for your business.

The biggest reason behind this advantage is that emails are the fastest form of communication between businesses and potential or existing customers. Sure you can post on social media, but because of their algorithms, most of your followers won’t see your posts for a while - if they ever see it at all.

This makes emails ideal for time-sensitive marketing campaigns.

Moreover, sending an email is completely free, which means that you can easily communicate with prospects for no additional costs.

#3: Best Platform For Promotional Campaigns

Email remains the most popular platform for promotions. It allows you to reach a vast audience of potential customers.

Email marketing wins the race when it comes to converting leads to customers. This is because consumers feel more comfortable with receiving promotional messages through email rather than social media’s intrusive ads.

Most of the time, people on your email list are more warmed up to you. There’s a relationship there, which makes them more likely to buy from you.

For all of these reasons, if your business isn’t invested in email marketing, you should give it a strong look!

ICYMI - The Biggest Stories You May Have Missed

Digital CPMs Plummet - Digital advertising CPMs (Cost Per Thousand Views) have dropped by 49% year-over-year, according to data from AdRoll. They’re expected to rebound in the second half of the year. This might be a good opportunity for advertisers to take advantage of the current low costs.

Meta’s Considering a New Subscription Offering Which Would Enable EU Users to Eliminate In-Stream Ads - Meta is reportedly considering a paid subscription option for Facebook and Instagram users in the European Union that would allow them to avoid ads and personal data usage. This move is in response to evolving E.U. regulations, like the upcoming Digital Services Act, that could limit Meta's ability to gather user data for ad targeting, as well as past losses in ad revenue due to privacy measures like Apple’s iOS 14 app tracking update...

X Tests New Option That Would Enable Creators to Gather Email Contacts from Subscribers - X, formerly known as Twitter, is developing a new feature that would allow subscribers to share their email contact information with creators they follow, enabling off-platform communication and potential business opportunities for creators and brands. This move is part of a broader push to incentivize creators on the platform and could make X more appealing for building a strong creator and brand presence, both on and off the platform.

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