The holidays are coming up, and something that stresses many people out is the question, “What gift should get this person?”

Google is here to help. On Tuesday, they revealed 100 trending products that people are searching for.

Some of the products they highlighted are “claw clips,” lab-grown jewelry, human dog beds, and puzzle cases.

These are products that are in demand. Many would make great gifts.

Check it out! It might just make your holiday shopping a little easier.

Here’s the rundown for today…

• GPT-4 Turbo - More Powerful AI

• Google Expands AI Search Tools - Talk To Google & Get Responses

• Meta Lead Gen Campaign Upgrades - Integrates WhatsApp & More

• How To Monetize A YouTube Channel - Case Study

• Lessons From Doctors - What Digital Marketers Can Learn

Lurn Bytes: Your Daily News Download

OpenAI Introduces GPT-4 Turbo - OpenAI announced GPT-4 Turbo, an update to ChatGPT, which includes a newer information database and improved ability to follow instructions. GPT-4 Turbo will provide information up to April 2023, allow for longer input prompts, and improve in following detailed instructions.

Google Expands Its Generative AI Search Tools - Google is expanding its AI-powered search system to over 120 new regions. This significant update reflects the growing trend of conversational AI in search...

Meta Announces Updates for Lead Gen Campaigns - Meta’s new advertising focus on integrating direct messaging platforms like WhatsApp and Instagram Direct into their ads. These updates aim to streamline ad campaigns, especially ahead of the holiday season...

How To Create A Profitable YouTube Channel

The YouTube channel "D4Darious" covers filmmaking tips, vlogs, short films, and feature films while sharing valuable knowledge.

YouTube had the channel’s creator share the key tips that helped him build a profitable YouTube channel.

TLDR - Building Your Channel Into A Business ft. D4Darious

The creator initially experienced slow growth, going from 0 to 5,000 subscribers in the first year.

Substantial growth began when the creator learned how YouTube works and how to achieve organic growth.

That means creating better videos that get viewers to watch videos longer, plus having thumbnails and titles that hook their attention.

The creator transitioned their YouTube activities into a consulting business to maximize revenue potential.

Having a business plan before starting YouTube is recommended, allowing for the gradual incorporation of services into videos.

Early planning is vital to establish a foundation for the services offered, making monetization easier down the road.

His consulting services include short-film feedback and YouTube consultations, primarily attracting other YouTubers as clients.

You can of course offer other kinds of services, sell coaching programs, or even courses.

A balanced approach on YouTube involves dedicating 50% of the time to content creation and 50% to building the business.

Growth in the consulting business required experimentation and continuous self-education.

The creator encourages aspiring YouTube entrepreneurs to start small, scale up, and fearlessly pursue their goals.

Daily Hack - What Digital Marketers Can Learn From Doctors

Here's what we’ve learned from doctors that changed how we treat our clients.

We no longer pitch our clients anything and we never give discounts.

Think about this…

When you’re not feeling well and you go see a doctor, the doctor takes you in, does an analysis, and tells you what's wrong with you.

They propose a solution to you. You either accept it or you don’t. 

This is just like our approach in business now.

When's the last time you said, “Hey, doc, how about a 30% discount on that?” “Hey, doc, is there a cheaper version of that?”

Typically, when you go through a diagnostic process, you are MORE likely to take the suggestion you get and implement it.

Just like a doctor, we believe in the value of the services we offer. So we've applied this in our business.

We love to do things for free and the thing we love to do for free, for anyone who comes to us and wants to be a client is a diagnostic process.

This diagnostic is the cornerstone of our client relationships. We want to see them. We want to give them a PERSONALIZED solution.

When we go back to them, we don't go back with an option. We don't go back with a pitch. We go back with a solution.

We say, “Here’s what we saw you have. Here's what we can do and here is what you need.”

And that's it!

We stand firmly by our recommendations. Anything beyond that, any negotiations, any arguments, or any other conversation means we say no.

This firm stance has surprisingly attracted MORE clients. Because we're offering our diagnostics for free or for very cheap, we have a great influx of quality leads at all times, so we can afford to say no to people.

Our strategy ensures that the clients who come through the door are the ones who truly value what we offer.

ICYMI - The Biggest Stories You May Have Missed

Meta Adds New Tools For Content Creators - With the holidays approaching, Meta is helping content creators take advantage by introducing new tools. These include an expansion of digital gifts, new ways to promote your account, a holiday bonus program, and more…

YouTube Tests New AI Chatbot - YouTube is pushing generative AI. It is testing a topic summaries for comments. It also has its own conversational AI tool, which will enable you to ask questions about the videos that you watch…

Google Makes AI Ad Tools Available To More Advertisers - Google has now announced that their new ad tools are being rolled out in beta to all Performance Max users in the United States. These are tools designed to help advertisers create more attention-grabbing ads…

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