On Tuesday, Google revealed that its ad business keeps booming, growing 11% from last year, most of which comes from search.

However, Google is already beginning to pivot because HUGE changes are coming to search as Google rolls out its “Search Generative Experience.”

According to Google’s CEO, they’re already thinking of creative ways to fill up these AI searches with ads.

Google needs to pull this off since they anticipate that over the next decade, most searches will be done through generative AI and not through the traditional search engine.

Here’s the rundown for today…

• LinkedIn Keeps Growing - Closes In On 1 Billion Users

• TikTok Ad Secrets - New Video Series

• Yelp AI - New Tools Incoming

• How To Use Google’s AI - Free Alternative To ChatGPT

• Webinar Show Rates - 5 Ways To Boost

Lurn Bytes: Your Daily News Download

LinkedIn Closes In On A Billion Users - Microsoft's Q1 2024 update indicates that LinkedIn has reached "record levels of engagement" with 985 million members. Interestingly, the majority of LinkedIn’s recent growth comes from India…

New TikTok Ad Video Series - TikTok has launched a new video series showing how top ad agencies are using the app to generate leads. If you’re interested in driving traffic from TikTok, these videos are worth checking out…

Yelp Gets An AI Boost - Not many marketers talk about Yelp, but it is a popular way to search for businesses. Recently it was announced that the platform is getting new AI tools to help customers, businesses, and advertisers…

How To Use Google’s AI Tool To Boost Your SEO

Most of the focus in the marketing world has been on OpenAI’s ChatGPT. It’s a powerful tool to create content and write copy.

That doesn’t mean you should overlook Google’s AI tool Bard - ESPECIALLY if you’re doing any kind of SEO.

TLDR - How To Use Google Bard For Better SEO

Here is a summary of the key points from the article.

Introduction:

• ChatGPT is a powerful AI tool, but it doesn't provide direct SEO insights from Google.

• Bard is Google's AI chatbot, which has info from Google Search.

• Bard can provide real-time data on search trends and Google's updates.

Bard's Strengths in SEO:

1. Creating schema markup.

2. Helping with on-page optimization.

3. Analyzing competitors.

4. Giving guidance on technical SEO.

Schema Markup with Bard:

• Schema markup helps search engines understand websites.

• Bard provides accurate, tailored schema markup.

• You can ask Bard for the markup by giving a prompt.

On-Page Optimization with Bard:

• Bard can analyze and suggest improvements for web pages.

• It can help create titles, descriptions, and headers.

• Use specific prompts to ask Bard for advice.

Competitive Analysis with Bard:

• Bard can identify your SEO competitors.

• It can analyze competitors' content strategies.

• You can get insights on keywords, content structure, and more.

Technical SEO Guidance with Bard:

• Technical SEO can be tricky.

• Bard offers general guidance but is still improving.

• ChatGPT with plugins might be better for TECHNICAL issues.

• Bard claims to access paid SEO tools, but this is doubtful.

This summary is a great place to start. However, he goes into MUCH more detail in the full article. Check it out!

Daily Hack - 5 Ways To Boost Your Webinar Show Rates

Many marketers can get large registration numbers for their LIVE webinars, but most of the registrations don’t show up.

There are TWO main reasons why:

1. The marketers just don’t communicate enough with their registrants…

2. The marketers don’t use MULTIPLE forms of media to get their reminders out…

Webinar registrants are some of the hottest leads you can get. Just imagine, someone read your message and opted in to attend a LIVE training on the topic. They’ve raised their hands in interest - enough that they were willing to watch a Webinar about it.

Here are 5 different methods to get more people to show up to your Webinars.

#1 - Email Notifications (Hot List)

This is the biggest one. It gets more of our registrants to show up than any other method.

The goal of these emails is to keep people active. The more active they are, the more likely they will attend the webinar.

We like to send emails…

• 1 per day after they register

• 2 times a day as we get closer to the webinar

• 4-5 times the day of the webinar

• 1 per day during the week after the webinar

#2 - SMS/Text Messaging

When people register for a webinar, we ask them for their cell phone number so that we can text them.

We will text them a couple of times in the week leading up to the webinar, but most of our texts come the day before and the day of.

You don’t want to overuse this one. During a typical webinar promotion, we will send out a MAXIMUM of 5 or 6 messages.

We like to send text messages…

• 1 time the day before

• 2-3 times the day of

• 1 the next day to those who abandoned the cart.

#3 - Facebook Messenger

When people register for your webinar, you can get them to opt into receiving messages on Facebook Messenger. Usually on the thank you page, we offer them a freebie if they hit “allow” for Messenger.

Facebook messages are amazing. We’ve found that they have “the” highest open and click-through rates.

However, we use these messages way less than texting. The reason for that if you have a large Webinar, Facebook can get very finicky with the volume of messages going out. They’re known to ban you, so just use this sparingly.

#4 - Ringless Voicemail

Recently we discovered ringless voicemails and like them a lot. You can record an audio that goes straight to your registrant’s voicemail. They get a ping like any other voicemail.

We like to send a voicemail…

• 3 days before the webinar,

• 1 the day before the webinar,

• Another an hour before the webinar,

Then, after the webinar is over, we will usually send a ring less voicemail to those who missed the webinar.

This feature ads a lot of “personal touch.” They get to hear your voice in their voicemail. It’s just yet another way to get in front of them.

All together we will send 3 or 4 of these during a Webinar campaign. Too many and it loses its value.

#5 - Animated FOMO MMS

FOMO = Fear of Missing Out.

MMS = A Text message with an IMAGE or GIF

This one is cool. Instead of a text message, send a GIF that shows them what they are missing.

For example, after a webinar we’ll send a GIF of 5 or so slides rotating, basically saying “here’s what you missed.”

We don’t send many of these. In a typical campaign we will maybe send 2 of them, and they will replace the text SMS’s I talked about earlier.

The webinar service we use, Aevent, uses NiftyImages to create these personalized images. This is another feature that can set you apart because I haven’t seen any marketers using these.

ICYMI - The Biggest Stories You May Have Missed

TikTok Experiments With Longer Videos - TikTok is testing a new feature that allows users to upload 15-minute videos, longer than the current 10-minute limit. Originally, TikTok only allowed 15-second videos, but this limit has grown over time…

Surprising GenZ Shopping Habits - A new report reveals that 48% of GenZers will do their shopping on TikTok and Instagram this year. It’s another sign that more online shopping will shift to social media…

Google Update Shakes Up SEO - Google has finished its October 2023 Spam Update. This update, along with other Google updates, has created a turbulent month for SEO optimizers…

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