It’s getting hot in here… 🥵

Welcome back! We’re suckers for a good Warren Buffett story - and this one is no different.

Apparently, the world’s fifth wealthiest man spends a whopping $3.17 on his breakfast every day. So what does he have? It’s always one of these three choices…

Whoever said “variety is the spice of life” never met the Oracle of Omaha…

Here’s your full rundown this Monday morning:

• Google Check - Another Platform Adds “Blue Checkmarks”

• TikTok Pays - More Monetization Coming To TikTok

• All Aboard - 4 Tips: Improve Customer Onboarding Process

• Data, Data, Data - Maximize Your Market Research ASAP

• It’s Getting Hot in Here - Use Heat Maps to Boost Your Conversions

Lurn Bytes: Your Daily News Download

Google Adds Blue Checkmarks To Email - Looks like the “Blue Checkmark” trend is now heading over to Google. The company just announced that verified brands will be able to apply for a checkmark - and it’ll show next to your “from name” in emails. This is big for email marketers…

TikTok Expands Its “Creativity Program” - The app is back with ANOTHER expansion of its “Creativity Program” which is designed to pay out creators for creating engaging content. Basically, if you meet a few requirements, TikTok will pay you to post…

4 Tips To Improve Customer Onboarding - The better your onboarding process for your customers, the more repeat business you can get and the lower your refund rate. So what exactly goes into that process? Check out these 4 tips. P.S., this works for opt-ins too (not just sales)...

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Are You Doing The Right (Or Any) Market Research?

Market research is extremely important for every single marketer.

If you don’t know exactly who your target customer is, what they like, what they don’t like, and how they think, you’re fighting an uphill battle with every single campaign you run.

Still, we hear from marketers all the time who barely do any market research at all.

Or they go about it in the wrong way.

Let’s just make one thing clear. When you do market research the RIGHT way, every single piece of marketing you create will be much more effective. There’s no faster way to increase your traffic, conversions, and sales by understanding your audience.

That’s why we’re sharing this awesome guide with you today. It shows you exactly how to get…

• Buyer persona research…

• Competitive analysis research…

• Pricing research…

• Brand awareness research…

• And a whole lot more…

So if your market research isn’t where it should be, or you need to get started, we recommend you check this out ASAP!

Go Here & See The Full Guide!

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Heat Maps - 1 Easy Way To Boost Landing & Sales Pages

One of the most important things you can do as a marketer is constantly optimizing your sales pages.

Of course - easier said than done…

Sometimes it’s hard to know how to make them better.

One of the best ways to do this is with HEAT MAPS. Heat maps and user recordings are an excellent way to gain valuable insights into your visitors' behavior.

With these tools, you can track how your visitors interact with your sales pages:

• How they scroll

• What sections they stop and read

• When they click away

When you start analyzing this data, you can identify weak points in your page and develop targeted strategies to optimize them.

Pairing these insights with A/B testing can significantly enhance the effectiveness of your sales pages. By making data-driven changes and testing their impact, you'll be able to fine-tune your pages to maximize their conversion potential.

So where should you turn?

Two of our favorites are Microsoft Clarity and Fullstory. But you can Google around and find a ton of other options available.

By utilizing these powerful resources, you'll be better equipped to optimize your sales pages and take your conversion rate to the next level.

ICYMI - The Biggest Stories You May Have Missed

Meta’s About to Double AI Content In Feeds - Buckle up, cause more AI content is coming your way. Meta just announced that it’s on track to DOUBLE the amount of AI recommendations in the average user feed. Here’s exactly what Zuck had to say…

Don Julio Gives Away $500K in Vouchers - Marketing around holidays is ALWAYS a good idea, both for big brands and the little guys. Take a lesson from Don Julio. They’re giving away $500k in $5 vouchers ahead of this week’s Cinco de Mayo holiday. It’s a genius campaign…

12 Tips For Successful YouTube Channels - You know by now that YouTube is the world’s second-largest search engine. No matter what business you’re in, your audience is there. So what separates the successful channels from the duds? These 12 tips play a big part…

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