Get More Clients 📈

Good morning! Looking for a fun Airbnb spot for your next trip? Well, one man in Utah bought a 40-acre plot of land and BLASTED his own cave into a boulder on the property.

You can guess where this is going…

The 3-bedroom cave dwelling can be yours for $1,070 per night. Yes, it’s a steep price, but this is no ordinary cave. You gotta see this thing…

Here’s your full rundown this Tuesday morning…

• Freelancers - 9 Tips For Building a Client Base From Scratch

• BlueSky - Twitter Alternative Takes Off

• ID Please - New Bill Could Ban Minors From Social Media

• FB Ads - Updated Best Practices to Follow

• Feedback - Turn Negative Reviews Into Repeat Buyers

Lurn Bytes: Your Daily News Download

Freelancers: 9 Tips For Building a Client Base - One of the toughest parts of freelancing is growing your initial client list. It’s something we all go through when starting out. If you need help, here are 9 tips to use ASAP for building a client list from scratch…

Twitter Competitor BlueSky Takes Off - Jack Dorsey, the founder of Twitter, is back with a new social platform called BlueSky. What’s it like? Twitter, basically. And even though it’s just like his first platform, it’s seeing insane user-base growth right now…

Legislation Could Ban Under 13s From Social - About the only things that get bipartisan support these days are limitations on social media. This time it’s legislation preventing those under 13 from joining various social platforms…

[Updated] - Best Practices For Facebook Ads

Facebook ad spending is BOOMING. 

In 2023, it’s expected that Facebook’s parent company Meta will bring in an insane $148 billion in advertising revenue from Facebook and Instagram. And Facebook just reported having 2.99 BILLION users in its quarterly earnings reports last week. 

Clearly, people are still flocking to the site - and advertisers are still spending.

So it begs the question, are you fully up-to-date on all of the best practices for advertising on Facebook?

Most of us learn the basics of Facebook ads at some point, but the platform’s policies and guidelines change frequently. Are you up to date?

Don’t panic if it’s been a while.

Today, we’re sharing this comprehensive guide on all of the updated best-practices for Facebook advertising. It covers everything, including best practices for…

• Image ads

• Video ads

• Text overlays

• Implementing the right CTAs

• Aspect ratios

• Mobile-friendly ads

• Carousel ads

• And much more…

Even if you consider yourself a pro - this guide will help ensure all your strategies are up to date!

Go Here & Check It Out!

49%

That’s the percentage of online buyers who trust reviews as much as a personal recommendation from friends and famiely, according to BrightLocal.

How To Handle Negative Reviews & Feedback

The old adage “you can’t please everyone” is especially true when it comes to business and marketing.

You could have an absolutely perfect product or offer…

…And  still get a few negative reviews or bad feedback.

Don’t take it personally. It happens to literally everyone. But here’s the thing - how you respond to those negative reviews and feedback will go a LONG way to getting more business in the future.

Customers are smart. 

They’re going to research you before making a purchase. They'll look at platforms like Instagram, YouTube, Facebook, and TikTok to get a feel for your brand. 

That means you not only be present on these platforms, but also actively engage with comments.

Just think about the different impression someone gets when they see an active Instagram page filled with great content and thoughtful replies to comments, compared to a barren, unresponsive page. 

That includes replies to negative comments!

To create an active environment, you must post regularly, encourage people to comment and respond to every comment you can - even the negative ones. 

Addressing criticism gives you the opportunity to turn relationships around and (more importantly), shows third parties that you're a trustworthy, responsive person.

Of course, managing all these interactions can be time-consuming. 

To make it more manageable, consider investing in social media management tools or even hiring a virtual assistant (VA) to handle the bulk of the work. 

By staying active and responsive on your chosen platforms, you'll create a strong, engaged community that will naturally lead to increased traffic and conversions.

Don’t let the haters get to you - use them to improve your engagement!

ICYMI - The Biggest Stories You May Have Missed

Google’s Deploying AI Ad Campaigns - We’ll see what the conversion results look like, but right now, this looks like a great way to save time and optimize Google ads. Microsoft says with AI users can now create “sophisticated” ad campaigns that mimic those created by agencies…

Twitter Brings Back Keyword Targeting For Ads - The real question is, why did they get rid of it in the first place?! This feature makes advertising on the platform much easier in our opinion. And we don’t seem to be the only ones that think that way…

Wasting Time? Use This Entrepreneur Time Management Guide - There are more distractions in our life than ever before (did our phone just buzz or was that yours?). So it’s only natural we don’t always use our time as wisely as we should. That’s where this ultimate time-management guide for entrepreneurs comes in…

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