Future of Search 👨‍💻

Good morning! This week, Google CEO Sundar Pichai was asked what “Search” will look like years from now, as Google keeps implementing more AI tools.

His answer? BIG changes…

Users can expect major interface changes from Google, along with an upending of the “traditional link-based experience” we’ve all become accustomed to. Here are all the changes he expects…

Now, here’s your full rundown this Wednesday morning…

• Heads Up - Hackers Target Public Charging Stations

• Good News! - AI Populated Town Produces Surprisingly Wholesome Content

• Blue - Paid Twitter Subscribers See 50% Fewer Ads

• Chatbots - How To Implement Them In Your Marketing

• Time’s Up - Boost Conversions With Scarcity Marketing

Lurn Bytes: Your Daily News Download

Heads Up: “Bad Actors” Target Public Charging Stations - You know those free charging stations you see in airports and hotels? Well, the FBI says to avoid them. Apparently hackers have been using them to introduce malware onto mobile devices and computers. So maybe keep a spare charger in your bag if you don’t already…

AI Populated “Town” Produces Perfectly Wholesome Content - A lot of the chatter around AI these days can be very “doom and gloom.” Well, not today! Researchers created a “virtual town” filled with 25 ChatGPT AIs and it resulted in surprisingly wholesome interactions. Next time someone says AI will ruin everything - show them this…

Twitter Blue Subscribers See 50% Fewer Ads - Part of the push to drum up more Twitter Blue subscribers launched this week, when it was announced paid subscribers will see 50% fewer ads. The question remains, is that a good thing for Twitter’s ad business if engaged users see fewer ads?

Start Using Chatbot Marketing Today!

All the big brands use chatbot marketing regularly these days. We’re sure you’ve interacted with quite a few chatbots recently yourself!

But so many smaller businesses and entrepreneurs have been slower to implement the tech into their own marketing efforts.

If that sounds like you, keep reading…

These days, Chatbots are everywhere. And the fact is, people WANT to use them!

• 63% of people say they’d rather message with customer service than call or email.

• 66% are more likely to frequent businesses that have messaging features.

• And 74% feel more connected when they can message directly.

So even if you’ve been hesitant to start, your customers and audience are not!

That’s why we’re sharing this awesome guide to get you started with Chatbot marketing. It explains how Chatbots can be used to…

• Save time and money…

• Generate extra leads and sales…

• Get more customer insights…

• Guide users to a desired outcome…

• And engage with users…

Check out the full guide right here!

64%

That’s the percentage of businesses that now trust Chatbots to provide customer support in some capacity, according to DemandSage.

2 Tips For Using More Scarcity Marketing

Scarcity marketing is one of the best strategies you can use today.

It’s simple, time-tested, and very effective. There’s a reason why it’s used so frequently! The FOMO (fear of missing out ) emotion is so strong these days, and that’s exactly what scarcity marketing can harp on.

People just don’t want to miss out on anything. So the more limited you can make your offer, the better.

So how do you put this into practice? Here are 2 strategies we love…

#1 - Supply-Based Scarcity

This is all about limiting the supply of a product.

An example is when a company only makes a certain number of products and announces a special launch. Once the units are sold, that’s it!

This drives a significant amount of traffic and lets the seller charge more for a limited edition product.

Another option is a “limited stock” sale.

There are some products that are certain to sell out. Even if the product can eventually be purchased and resold again — at least initially — there's a limited stock.

You see this a lot with new video game consoles. Stores almost always run out of stock.

That creates scarcity, and customers rush to the store. If you have a limited stock, make sure your customers know! That way, you can drive more sales through scarcity.

#2 - Time-Based Scarcity

This involves only having a certain amount of time to make a purchase. This may be a special price, bonus item, or even the product entirely!

Think of expiration dates for example.

The length of time can be whatever you choose, but you need to make sure the sale (or item in general) is only available for a certain amount of time.

That’s why you see so many “countdown timers” on websites. Make sure to remind your audience multiple times about the deadline. Really drive that message home.

Another example is a “limited-time only” product.

These products are only sold for a certain period of time and then are not sold again.

Now that you’re thinking about scarcity marketing you can probably think of dozens of examples when you’ve seen these marketing strategies.

ICYMI - The Biggest Stories You May Have Missed

New Search Features Debut For Google - The world’s leading search engine is working hard to keep its top spot. This week they announced some big search updates, including “price guarantees” on flights. They’re also implementing new features for other travel searches…

Amazon Investing In 10 New AI Startups - The race for AI supremacy has taken the tech world by storm in 2023. Now, Amazon announced they’ll be investing in 10 different startups globally that are focused on generative AI. Here’s what we know about their AI accelerator…

5 Tips For Personalizing Your Marketing - There’s been a massive shift in consumer behavior over the last 10 years. People want to buy from brands they feel a connection with and that have a “story.” That means personalizing your marketing has never been more important…

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