Elon Musk has created a new AI chatbot named Grok with the goal of “understanding the universe.”

Musk, known for worrying about AI dangers, and has been teasing a new chatbot for a while now.

The team behind Grok says they got their ideas from The Hitchhiker's Guide to the Galaxy and want Grok to be funny and a little rebellious.

Grok will be a special feature for people who pay for the X platform once it's fully tested.

This announcement just as OpenAI announces a more powerful version of GPT4.

Here’s the rundown for today…

• New Google Ad Tools - More Efficient For Advertisers

• Upgrade Content Strategy - Useful Infographic

• AI Responds To Emotion - Improves With Urgency And Stress

• YouTube Ad Tips - 6 Ways To Improve Your Ads

• Best Outsourcing Websites - 5 Great Options

Lurn Bytes: Your Daily News Download

Google Launches New Ad Review Center - Google has launched an updated Ad Review Centre for AdSense, Ad Manager, and AdMob, introducing five new features to make ad management more efficient and user-friendly for advertisers. These updates include an expanded viewing area for ads, new filters, easier bulk actions, a simplified image search, and an improved detail view with additional ad metadata.

7 Steps To A More Effective Content Strategy (Infographic) - SEMRush has created an infographic with a 7-step guide to help businesses develop a more effective content strategy that aligns with their goals and improves performance. This guide includes key metrics for tracking success and offers tips for enhancing content approaches…

AI Responds To Stress & Urgency - Researchers explored whether Large Language Models like GPT-4 can understand emotional cues. They found that LLMs show a grasp of emotional intelligence, with performance improving if you express urgency or stress.

6 Tips For More Profitable YouTube Advertising

YouTube ads are one of the best ways to drive traffic into your funnels, generate more leads, and ultimately make more sales.

However, there’s a learning curve with YouTube ads. This article does a great job of revealing some key tips that can help you get better results.

TLDR - 6 Easy Tips for More Profitable YouTube Advertising

#1 - Choose Your YouTube Ad Format Wisely

Different YouTube ad formats, like skippable video ads or sponsored cards, are designed for different goals.

If you want to raise brand awareness, you might use a TrueView in-stream ad, but for direct leads, sponsored cards could work better.

Experiment with formats to find what's best for your goal and follow Google's guidelines for the best quality.

#2 - Segment In-Stream and Discovery Ads into Different Campaigns

You should separate in-stream ads (which play before other videos) from discovery ads (which show up in search results or on the sidebar) into different campaigns because they perform differently and need different strategies.

Having distinct budgets and strategies for each will help you better manage and evaluate their performance.

#3 - Take Advantage of YouTube Targeting Options

On YouTube, you can precisely target your ads to reach the right audience by using options like demographic targeting, affinity audiences, custom affinity audiences, and in-market audiences.

This helps you avoid wasting money on viewers who likely won't be interested in your products.

For example, for golf lessons, target the ads to golf enthusiasts in the relevant location.

#4 - Set Up Video Remarketing

Remarketing targets people who have already shown interest in your company by visiting your website.

It's a powerful way to reconnect with potential customers across YouTube and other platforms.

Remarketing is relatively easy to set up and can lead to high returns since you're targeting an already interested audience.

#5 - Create Compelling, Human Content that Feels Native

Your video content should be high-quality and feel natural, not like a typical ad.

ENGAGING content that tells a story or includes humor can make your ad more relatable and watchable.

Make sure it's something that resonates with people and doesn't disrupt their viewing experience.

#6 - Drive Action by Adding Interactive Elements to Your Ads

Enhance your YouTube ads by adding interactive elements like shopping carts, calls-to-action, or product cards.

These features can help turn viewers into customers by making it easy for them to take the next step, whether that's making a purchase, downloading an app, or visiting your website.

Use these tools to get better results from your ads.

Daily Hack - Best Websites For Outsourcing

As the leader of a growing business, you shouldn’t do everything on your own. At some point, you’re going to need help.

Hiring full-time team members increases your operating expenses and reduces your flexibility. Hopefully, you’ll get to the point where it makes sense, but it won’t always fit your needs.

That’s where outsourcing tasks to contractors comes in.

You’ll probably find yourself looking for help with tasks like…

• Content & copywriting

• Social media management

• Content creation

• Logos & graphics

• Creating websites

• Managing your schedule

• Accounting

• Responding to customer service requests

To help you out, let’s talk about some of the best places online to find talented contractors at ALL budget levels.

#1: Upwork

This has become the #1 website to find freelancers. It’s free to use, easy to get started, and has a bunch of features to make finding & working with freelancers a breeze. You’ll find a wide range of talent on the site. With the right approach, you can get some great deals.

#2: Fiverr

A decade ago all the gigs on this website started at $5. That’s no longer the case, but Fiverr is the best website to find people who’ll take care of virtually any task you need done - from creating your logo to formatting your ebook to cleaning up your podcast audio. The prices are all over the place, which means it’s worth checking out no matter what your budget is.

#3: OnlineJobs

This is another freelance website, but unlike the others on this list, it’s primarily based in the Philippines. Many digital entrepreneurs love using this site because they can get good quality work done for low prices.

#4: Freelancer

Upwork’s primary competitor. This is another “jack of all trades” freelance marketplace, where you can find people who’ll help you out with all kinds of projects.

#5: 99Designs

This marketplace focuses exclusively on graphic design projects. You’ll get much higher quality than Fiverr, although it will cost you more money. If you have the budget for it, you can get some excellent stuff created.

Check them all out. You might just find the person who’ll help you get to the next level with your business!

ICYMI - The Biggest Stories You May Have Missed

Meta Adds New Tools for Reels Creators - These tools are designed to help creators test and improve their Reels, including A/B testing for captions and making Reels from old videos. They also created a new dashboard where creators can manage their content and see how it's doing, which can help them get more people to see their work…

Google Is Changing How It Pays Publishers Through AdSense - Payments will now be based on impressions rather than a flat fee, among other updates. These updates are meant to make payments more consistent across Google's products...

New LinkedIn AI Tool - LinkedIn released a new AI tool that helps users improve their profiles. It’s currently only available for Premium users, but it can help both potential employees and contractors trying to get more clients…

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