This year the weight loss drugs Ozempic and Wegovy have exploded in popularity.

Novo Nordisk, the Danish company that makes these drugs, has made so much money that it’s basically SINGLE-HANDEDLY responsible for the growth of Denmark's economy.

In fact, it’s now so successful that its market valuation is larger than the whole Danish economy!

Some experts are saying that maybe Denmark should report its economic numbers in two ways: one including Novo Nordisk and one without it.

Here’s the rundown for today…

• Meta Releases New Ad Tools - Just In Time For The Holidays

• Pinterest Also Releases New Ad Tools - Boost For Advertisers

• No Ads For WhatsApp - Meta Shuts The Door

• The Power Of Communities - How Businesses Can Take Advantage

• 3 Inner Blocks To Great Copy - How To Overcome

Lurn Bytes: Your Daily News Download

Meta Releases New Ad Tools - Meta is rolling out awesome new ad tools just in time for the holiday season! From letting advertisers set time-based budgets to offering in-stream discount codes, these features aim to make ads more effective and shopping more fun…

Pinterest Also Unveils New Ad Tools - Pinterest also revealed new, eye-catching ad tools that its brands can use. From "Showcase" ads that you can swipe through for more info, to "Quiz" ads that engage users with fun questions, there are new toys to play with on this often overlooked platform…

WhatsApp Will NOT Implement Ads - Meta has denied reports suggesting they're thinking of adding ads to WhatsApp's home screen. Instead, they're focusing on features like WhatsApp Business and peer-to-peer payments, aiming to tap into the app's 2 billion+ users in different ways…

How Communities Can Help Grow Your Business

You’ve probably heard people talking about building communities. It’s one of the BEST assets you can create for your business.

This article breaks down some of the biggest reasons why investing in a thriving community can help your business succeed.

TLDR - The Unbeatable Power Of A Thriving Community For Your Business

Here are some of the key takeaways from this article.

A strong community around your business acts like a MAGNET and attracts new customers. When people see others excited about your products, they also want to join in.

Having a community keeps your current customers around for a LONGER time. This is better for your business than always looking for new customers and helps you make more money.

A great community turns regular customers into fans who talk about your brand to friends and family. These fans help your business grow without extra marketing costs.

An active community can help answer questions that new customers might have. This way, you save money because you don't need a large customer support team.

Your community knows what they want and they'll tell you. Listening to their feedback helps you create products that people will love and want to buy.

Even with advanced technology like AI, people still CRAVE human connection. A community offers that special human touch that machines can't provide.

Ignoring the power of a community can make your business struggle. That's why building a thriving community should be a top goal for your business. Check out the full article to learn more!

Daily Hack - The 3 Biggest Inner Obstacles To Writing Great Copy

One of the biggest challenges any copywriter has is doing the work. Whether you’re creating lead magnets, emails, writing a sales letter, or any other piece of copy, the biggest roadblocks come from within.

Many of these things are big projects, and we subconsciously avoid tasks that take up a substantial amount of energy.

When it comes to creation, there are 3 key inner enemies you need to deal with.

Enemy #1: Perfectionism

This is a big one. The way most digital marketers start a project is to try and create a masterpiece. That puts a lot of pressure on them.

Here’s the reality: your first draft of just about any content you create isn’t going to be very good. Even if you’re a great writer, your first draft will be a lot worse than the final product. Accept that and focus on getting something on paper.

Here’s another reality: no matter how many rounds of editing you do, there’ll always be room for improvement. When I look at the best copy I’ve ever written, I still feel like it could be better.

Overcoming perfectionism is all about putting yourself in a position to win. Instead of expecting perfection, expect improvement. With your first draft, it’s all about getting words on the page. With editing, it’s all about making the copy better with each round. If you hold to that mentality, you’ll build momentum and get the project done, bit by bit.

Enemy #2: Eating An Elephant

As Desmond Tutu once said, “There is only one way to eat an elephant: a bite at a time.”

Anything in life that seems daunting can be accomplished gradually by taking on just a little at a time. Copy is no exception.

The Prime Directive: Break Things Down

Break everything down into small actionable steps. Take it one step at a time. You can do this with every stage of the process.

If you ever find yourself getting stuck, take a breath and remind yourself of the prime directive. Think about how you can break things down so you can move the project one step closer to completion. Then focus exclusively on taking that next step.

Enemy #3: Lack Of Resourcefulness

The problem most people have with achieving success isn’t a lack of resources – it’s a lack of resourcefulness. You see this with would-be copywriters all the time.

You hear people say, “I don’t have enough time.” They make persuasive arguments. They have to work. They have to spend time with their families. The Super Bowl is this weekend.

Fine. We’re busy. Guess what: there are people who are busier than us who produce a lot more good copy than we do. They have less time, but they’re resourceful. They spend part of their lunch break writing. They dictate a few paragraphs while driving to pick up their kid at school. They stop watching TV and get stuff done instead.

Some even skip over this problem by outsourcing their copywriting.

The point is, we have all the time we need to write a lot more copy than we currently are. The key is being resourceful – finding ways to leverage the time and energy we have to more effectively accomplish our goals.

If we realize that and are aware of the other 2 inner enemies, then we can be much more productive with copywriting and any other type of content creation we need to do as digital marketers.

ICYMI - The Biggest Stories You May Have Missed

Are TikTok Ads Undervalued? - TikTok says that traditional ways of measuring ad success don't show how effective TikTok ads really are. They found that most methods miss up to 73% of the sales driven by TikTok…

Google Adds New AI Tool to Improve Video Ad Performance - Google has launched a new AI tool called "Creative Guidance" in its Google Ads platform. Its purpose is to help improve the performance of your video ads. The tool gives you feedback and specific suggestions to help you make your ads better…

Meta Releases Report On How Marketers Can Prepare For Data Privacy Rules - Meta conducted a research report to find out how marketers are getting ready for a world with less consumer data for ads. Check out the report to discover their 5 key recommendations…

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