Have you ever had a dream where it felt like you were awake? Those are called lucid dreams.

One startup wants to help people to have dreams like this on demand.

The startup is looking to use AI and ultrasound to create and stabilize lucid dreams.

The founders claim this could help people with PTSD, reduce anxiety, and improve mood, confidence, motor skills, and creativity.

The first device could come out as soon as 2025. It’s an exciting technology that we’ll keep an eye on!

Here’s the rundown for today…

• OpenAI Announcements - More Powerful AI

• Meta Releases Ad Guide - Get The Most From Your Ads

• Cool Infographic From Instagram - Get Up To Speed On Common Terms

• Social Media Management Tools - 4 Options

• Improve Client Quality - 2 Key Tips

Lurn Bytes: Your Daily News Download

Roundup Of Announcements From OpenAI - This week, OpenAI hosted its first developer conference, showcasing new products. The highlight was the announcements around their flagship GPTs. These tools make building AI applications more accessible…

Meta Publishes Guide To Lead Gen Ads - This highlights the shift towards messaging apps and direct messaging for more effective customer engagement. The guide offers detailed insights into various ad formats, their performance, and setup instructions…

Instagram Shares an Overview of Common Ad Industry Terms [Infographic] - People new to digital advertising might find the industry's commonly used terms and acronyms confusing. Instagram's team has created a guide to explain these terms to help beginners understand better…

Best Social Media Management Tools

If you have a lot of social media accounts going at the same time, you might want to invest in a social media management tool.

Forbes has put together a list of 5 of the best ones available today.

TLDR - 5 Best Social Media Management Tools Of 2023

Here’s a brief overview of the platforms that Forbes highlights…

#1 - Zoho Social

Overview: Zoho Social is a comprehensive social media management tool designed for businesses and agencies to schedule posts, monitor mentions, create reports, and communicate about posts.

It stands out with its pause post feature, useful during emergencies or brand crises.

Pro: The pause post feature allows users to temporarily stop all social media activity with one click, which is invaluable during emergencies.

Con: Plans are limited to one to three team members, requiring a more expensive Agency plan for additional users.

#2 - Buffer

Overview: Buffer is a user-friendly social media management tool offering a free plan for scheduling posts on multiple channels, with affordable paid options for more features.

It's ideal for individuals or small businesses seeking an easy way to engage audiences.

Pro: Offers a free plan with an easy-to-use scheduling calendar, making it accessible for beginners or small businesses.

Con: Has limited features and a restricted number of scheduled posts, which might not suffice for larger businesses or more demanding social media strategies.

#3 - SocialPilot

Overview: SocialPilot is an affordable social media marketing tool, notable for its integration with TikTok.

It allows managing multiple accounts efficiently and includes features like a drag-and-drop calendar and reposting options.

Pro: Excellent value for money and one of the few tools offering TikTok integration, expanding marketing opportunities.

Con: Lacks live chat or phone support, which can be a disadvantage for users needing immediate assistance or guidance.

#4 - Sprout Social

Overview: Sprout Social, a more expensive option, offers unlimited posts, powerful analytics, and various advanced tools for businesses with a higher marketing budget.

It's known for its intuitive dashboard and comprehensive data analysis capabilities.

Pro: Features a powerful analytics toolset and an intuitive user dashboard, enabling effective management of multiple social networks.

Con: The basic plan is costly and limits users to only five social media accounts, which might not be sufficient for larger businesses.

For more details on each tool, check out the full article.

Daily Hack - How To Get Better Clients

Want to grow your business while still maintaining your sanity?!

The key is getting higher QUALITY clients. It’s one thing to scale your client base, but if you don’t ENJOY working with them, you’ll drive yourself crazy!

No matter what niche you’re in, these 2 quick tips can help you find the PERFECT clients for your business…

#1: Create Discovery Forms - This is a simple way to get high-quality leads. Discovery forms are simple forms that clients fill out prior to working with someone.

They allow customers and clients to provide their information and describe their biggest challenges.

Best of all, these can be customized depending on niche. This ensures very targeted, very specific information is collected.

Plus, when people click on an ad or on a link in a message, they are taken to the discovery form. Here they can CHOOSE to provide their information.

This acts as a filter, removing the people who aren’t serious about your offer.

#2: Set Up Strategy Calls - Once you get info from the discovery form, you can start reaching out to new customers.

Think of this call as a “Strategy” or “Accelerator” session. Show the customer how your business or product can solve their problem.

Make them WANT to become a client of the business. Make them think it is their idea!

To get the most out of these calls, here’s an easy framework

1. Frame — Tell them exactly what is going to happen during the call. This way there will be no surprises.

2. Wants — Go over what they want and the problems/challenges they have.

3. Lead — Take ownership of the call and direct them toward the solution.

4. Overview — Provide an overview of the solution, which is the service the business provides.

5. Enroll — Enroll them. Take them through the purchase on the call!

By following the 2 steps laid out above, not only will you start getting more customers, you’ll also have the exact type of clients you want!

ICYMI - The Biggest Stories You May Have Missed

OpenAI Introduces GPT-4 Turbo - OpenAI announced GPT-4 Turbo, an update to ChatGPT, which includes a newer information database and improved ability to follow instructions. GPT-4 Turbo will provide information up to April 2023, allow for longer input prompts, and improve in following detailed instructions.

Google Expands Its Generative AI Search Tools - Google is expanding its AI-powered search system to over 120 new regions. This significant update reflects the growing trend of conversational AI in search...

Meta Announces Updates for Lead Gen Campaigns - Meta’s new advertising focus on integrating direct messaging platforms like WhatsApp and Instagram Direct into their ads. These updates aim to streamline ad campaigns, especially ahead of the holiday season...

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

For any other questions, please reach us at support@lurn.com