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Good morning! This is officially our 100th issue of 2023. So it’s time to do a little bit of housekeeping, and we’d love your feedback.

What topics do YOU want us to cover in upcoming Lurn Daily issues? We’re dedicated to always making the biggest impact possible in your marketing. So what topics would be the biggest help to you? What questions do you need answered?

Let us know right here!

And as always, thanks again for being a loyal Lurn Daily subscriber.

Now, here’s your full rundown this Tuesday morning

• Lead Quality - Meta Improves Lead Forms

• AI to Go - ChatGPT App Now Available for iPhone

• Case Study - They Stopped Posting & Got MORE Engagement?

• YouTube - Boost Engagement w/ Music & Avoid Copyrights

• Big News - Biggest Takeaways From Meta’s Content Report

Lurn Bytes: Your Daily News Download

Meta Debuts Huge Updates To Lead Forms - Last week we talked about how Meta lead forms can get you a ton of leads, but the quality is not always great. Well, good timing. They just release a bunch of new updates that should increase the lead quality…

ChatGPT Now Available On Your Phone - Now your AI buddy can go anywhere you take your phone. OpenAI just released an app for Apple devices and has one coming for Android “soon.” This is a big step forward as AI becomes more mainstream by the day…

[Case Study] Taking a Month Off & Boosting Engagement- This one really caught our attention. LL Bean announced they’d be taking the entire month of May off from posting on social in honor of Mental Health Awareness Month. Well, even though they aren’t posting new content, their old post impressions are up 95% compared to last year. This is wild…

[How To] Create Engagement & Avoid Copyright Claims

Everyone knows how important having music in videos is. Think of all the amazing movie scores that come to mind.

Well, one of the best ways to create more engaging content on YouTube is with music, but this can be a potential copyright mindfield for marketers. How exactly do you navigate complicated copyright laws while still engaging your users?

TLDR - Here’s The Full Guide From YouTube

If you’ve been YouTubing for a while, there’s a strong chance you’ve run into one of the following two copyright issues…

• Content ID Claim - This means your video could be blocked or made ineligible for monetization.

• Copyright Strike - Your video will be taken down completely.

Fortunately, the team at YouTube recently posted a full tutorial on how to skirt these copyright issues while still monetizing content.

Check Out The 5-Minute Tutorial Here

Don’t forget: YouTube has a full library of music you can choose from, including a ton of really popular songs that aren’t subject to copyright protection.

53 Million

The top viewed Facebook post in Q1 2023 had 53 million unique views, according to Meta. Check out the full report below…

Meta’s Q1 “Widely Viewed Content Report Drops!

This is one of the biggest reports we look forward to every single quarter - Meta’s Widely Viewed Content Report. 

TLDR - You Can See The Full Report Right Here

Every quarter, Meta keeps us updated on exactly what type of content performs the best and gets the best engagement. It’s truly one of the best resources you have as a digital marketer these days.

So what was our biggest takeaway?

Only 7.7% of the views in the U.S. last quarter were to posts that included a link to a source outside of Facebook. So if you post something with a link, there is much less likelihood people will view it.

That’s quite a conundrum for marketers…

Here’s Our Solution - Instead of linking directly in the post, create a comment on the post with the link! This is such a simple “hack” and it works wonders. Heck, if you check out Anik’s Facebook posts, you see he does this all the time!

So your content shows up in more feeds since the post technically doesn’t have a link, and you still get people to click the link when they see the top comment.

Now that’s just one key takeaway from this quarter’s report. You can also get a ton of data on… 

• The most widely viewed domains…

• The most engaged with links…

• Highest performing pages…

• The exact posts that got the most views…

• And a whole lot more…

This report is an absolute goldmine. You can see exactly what posts get the best engagement to model yours after. And you also get a deep look at the accounts that are absolutely crushing it.

Check Out The Full Report Here!

ICYMI - The Biggest Stories You May Have Missed

You Can Now Schedule IG Stories Ahead of Time - We’ve got some big news from the social media world to kick-start your week. If you rely on 3rd-party platforms for managing your socials, Instagram is now allowing you to schedule your stories ahead of time…

[Report] How Your Target Audiences Views Ads - Depending on the age of your target audience, you need to approach ads much differently. A new report from Meta shows that shifts in engagement based on age are more stark than ever before…

Montana Becomes First State to Ban TikTok - It’s official, the first “TikTok ban” has officially gone into effect in Montana. Platforms that offer the app in the app store will now be fined $10k per day for the violation. Is this ban going to spread to other states…?

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