More Clicks 🖱️

Good morning! Since it’s Friday, we felt like starting today with a story from the “what the?” category…

You’ve probably heard stories about scientists working to clone DNA of extinct animals and bring them back to life? Well this isn’t exactly what we had pictured…

You know what, we’ll just leave the headline here for you: “Giant Meatball Of Extinct Mammoth Unveiled In The Netherlands”

Okay, moving on.

Here’s your full rundown this Friday morning…

• Pinterest - More Creators To Be Paid From Inclusion Fund

• Clockin’ In - Here’s Where All The AI Jobs Are

• Case Study - How Target Is Crushing It On TikTok

• Entrepreneurship - Turning Tragedy Into Opportunity

• Email - 2 Quick Tips To Boost Your Click Rate

Lurn Bytes: Your Daily News Download

Pinterest Will Pay More Creators - This week, Pinterest announced it’s expanding its “Creators Inclusion Fund” which is designed to pay content creators. If you want to apply to be considered, you have to do so by April 13…

Here’s Where All The AI Jobs Are - According to a Stanford study, jobs in the AI space exploded in 2022. And they’re not ALL in tech hubs like California and Texas. Surprisingly, these high-profile jobs are spread out all over the country. Check it out…

Case Study: How Target Keeps Going Viral On TikTok - Surprisingly, one of the brands that’s absolutely killing it on TikTok this year has been Target. So how are they doing it? It’s a combination of knowing their target audience extremely well and leveraging the biggest trends…

Go Here To Watch This Video Now!

Turning A Terrible Incident Into Her Biggest Break  

We all have points in our lives where we have to go through things that are extremely difficult. Maybe it’s a divorce. Or a business failing. Or a huge fight with a loved one. Or an illness. You get the idea…

Today, Anik explored how we can take those terrible experiences life throws at us, and turn them into one of the best experiences of our lives.

We know that sounds daunting - but today’s podcast guest is living proof.

Anik spoke with Christina Rowe who took one of the worst incidents of her life and made it into her BIGGEST break. Now, she has a Facebook group of over 650,000 women that she’s empowering.

Craziest of all - she never set out to be an entrepreneur. But she made the most of this situation and never looked back.

There is so much to learn from Christina…

Watch this video right here!

69%

Sending 3 cart abandoned emails results in an average of 69% more orders than just a single email, according to Oberlo.

2 Tips - Improve Your Email Click Rate

Are you seeing the open rates and click rates on your email campaigns that you hoped for? It’s okay if your performance isn’t hitting ALL of your goals. After all, things are always changing in email marketing.

Today, we’re sharing 2 quick tips you can use to boost your engagement rates on email.

How do we know they work? We use them ourselves all the time!

Let’s dive in…

#1 - Increased Filtering

Spam filters are tighter than ever in 2023.

It’s obvious why. The more emails that go out, the more email providers want to keep bad emails from reaching their clients.

These filters use machine learning algorithms that determine whether people want to read your emails or not.

We’ve already seen the level of scrutiny accelerate in 2023.

Subscriber engagement is one of the main positive signals email marketers look for. For example, spam filtering algorithms will get better at measuring…

• When people open and click your emails

• Where they move them

• How long they read them

Keep an eye on your engagement numbers and adjust your strategy if you see these numbers dip.

Also remember to clean your list regularly. One thing we do to maintain strong email deliverability is only send mail to people who have opened one of our emails in the last 120 days. That way we know we are sending to dead leads…

#2 - Interactivity

Another thing we’ve seen a lot of is increased interactivity in emails.

Look for polls/surveys, games, forms, and other types of content that subscribers can interact with inside the email itself. This is all in addition to clicking out to visit a website.

Adding this type of interactive element is convenient and user-friendly. It also provides a richer, more app-like experience by enabling actions like…

• RSVPing to events

• Booking appointments

• Shopping and making purchases… all without leaving the inbox!

Interactivity will boost positive engagement with emails and is great for deliverability.

It also allows you to shift your focus from open rates to more accurately measurable actions such as clicks, replies, and conversions.

Start using these tips today and see if you notice an improvement in your email marketing!

ICYMI - The Biggest Stories You May Have Missed

More Ad Data Coming Your Way - Google just launched a new “Ads Transparency Center” in an effort to provide even more insight and detail into the ads being run by all types of companies. If you’re looking to model successful campaigns, this is big…

Stop Following These Social Media Myths - Things are CONSTANTLY changing on every social media platform. And yet, far too many of us still follow theories or strategies that have been completely disproven. Don’t let these 10 myths hurt your social media efforts…

Amazon Feature Reveals Return Numbers - The eCom giant is looking to cut down on returns by introducing labels that let customers know how often products are returned. Specifically, it’s a warning urging consumers to check out reviews and product details.

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