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Welcome back! Got a pile of emails to get through after the weekend? Well, maybe you should pay a little closer attention to those emails after hearing this story…
A woman from Louisville, Kentucky recently found out she won a $1 million Powerball prize earlier this month from an EMAIL in her inbox. Naturally, they thought it was a scam at first. But after verifying, they received a check for over $700,000 after taxes.
Don’t mind us, we’ll be double checking all of our emails now…
Here’s your full rundown this Monday morning…
Traffic - 3 Actionable Ways To Get More Email Clicks
PaidTok - New Ways To Get Paid From TikTok
BNPL - Amazon Announces New Payment Options
Use These - 5 Best Practices For Boosting FB Performance
Daily Hack - How To Start Your Own Newsletter
Lurn Bytes: Your Daily News Download
3 Strategies For More Email Clicks - Having a great email is nothing if no one clicks on the links inside. Having a high click rate is one of the best things you can do for your business and revenue. That’s why we love these 3 actionable strategies for getting higher click totals on your emails…
New Opportunities To Make Money From TikTok - Late last week, TikTok announced they’re expanding the “Series” feature, which allows creators to get paid for posting on the platform. Here are all the requirements for getting paid, and how you can get started today. By the way, it’s now available in 94 countries too…
Amazon Adds “Buy Now Pay Later” Feature - Buy Now Pay Later or BNPL has become one of the biggest online shopping trends since the Pandemic. And now Amazon is finally adopting the strategy following the addition of the Affirm payment platform. This could lead to a conversion spike for anyone selling over Amazon…
5 Ways To Boost Your Facebook Performance
When the team at Meta gives us tips and strategies for performing better on Facebook and Instagram, we listen.
At this week’s Meta Performance Marketing Summit, the team provided an update to their 5 best practices for making the most of your content and advertising on their platforms.
What we love most about this advice is that it’s ACTIONABLE.
They explain the 5 biggest things to focus on in the platform, and give concrete examples of how people are doing this with examples you can model.
During their presentation, they detailed…
How to simplify your account structure to optimize performance…
The best ways to use automation tools for campaigns…
Differentiating your creative by audience…
Using Conversion API to boost performance…
Getting better data with Conversion Lift, A/B testing, and more…
If you use Meta’s platforms at all, it’s worth checking out these 5 updated best practices. Remember, things are constantly changing and being updated on Meta’s platforms. Staying up-to-date is super important.
Marketing Stat Of The Day
36.7%
That’s the percentage of the GLOBAL population that logs onto Facebook at least once a month, according to Hootsuite.
Daily Hack - Embrace Content Newsletters
A great way to connect with your audience and build trust is with a content newsletter.
People are more likely to buy when they feel connected to the person they're buying from and trust them to deliver results.
Content newsletters are an excellent way to create these connections. By sending emails on a regular schedule, you stay in front of your audience, sharing valuable information which keeps them engaged.
But it doesn't stop there!
Content newsletters also open up new monetization opportunities. You can promote your own offers within the newsletter and even sell ad space to other businesses.
Newsletters can be really valuable. To give you an example, in 2020, Morning Brew, a popular business newsletter, was sold for close to $75 million!
Now, we won't lie: creating a high-quality newsletter takes time and effort. We have a full team that takes care of ours.
But yours doesn’t have to be a BIG production. You can start…
Twice a month
Once a week
3 times per week
Depending on the size of your audience and your time commitment, you can make a “newsletter” however you want. The content and style is totally unique to you as well!
We see some GREAT content newsletters that are basically just “letters” to the community. Totally personal, no major lift.
And it's well worth the investment, whether you put in the time to create it yourself or hire a writer to do the heavy lifting. AI tools like ChatGPT can also help streamline the process so that you create content newsletters in less time.
It's a powerful way to boost your brand, engage your customers, and ultimately, drive more sales.
Will that make a difference in your marketing? There’s plenty more where that came from…
In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..
And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!
ICYMI - The Biggest Stories You May Have Missed
Nano-Influencers Could Revolutionize Your Marketing - If you’re looking for a way to reach laser-focused leads, nano-influencers could be your key. With smaller audiences, nano-influencers often provide more targeted audiences at a much lower price. This could be a total game-changer for you…
Google Analytics 4 Offers 6 New Data Points - The better your data, the better your marketing. Google Analytics knows this better than anyone, and they’ve just introduced 6 new dimensions to the platform. These will help you drill down some insanely specific metrics on your audience…
You’ll Have To Start Labeling Your AI Images - The EU is all-in on the fight against misinformation. The commission is pushing platforms to require watermarks on all AI generated images. This story definitely has legs, as legislators around the world raise concerns about spreading misinformation in the days of AI. Check it out…
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