ChatGPT Updates Are Here šŸ¦¾

+ Create better bonuses & 12 tips for YouTube successā€¦

Welcome back! Late last week, OpenAI announced some big updates to ChatGPTā€™s functionality. The biggest is the ability to turn off ā€œchat historyā€ allowing you to fine-tune how you train the AI.

We played around with it over the weekend, and it makes a BIG difference. You can see all their updates right hereā€¦

Hereā€™s your full rundown this Monday morningā€¦

  • More AI - Meta Hits the Gas on AI Reccs

  • Tequila! - Don Julioā€™s Genius ā€œCincoā€ Campaign

  • YouTube - 12 Tips For A Successful Channel 

  • ICYMI - He ā€œAccidentallyā€ Got 2.5 Million Subscribers

  • Bonuses - Create Ones Your Audience Actually Wants

Today In History: On May 1, 1931, The Empire State Building opened. At the time, it was the worldā€™s tallest skyscraper. Today, itā€™s the 54th tallest.

Lurn Bytes: Your Daily News Download

Metaā€™s About to Double AI Content In Feeds - Buckle up, cause more AI content is coming your way. Meta just announced that itā€™s on track to DOUBLE the amount of AI recommendations in the average user feed. Hereā€™s exactly what Zuck had to sayā€¦

Don Julio Gives Away $500K in Vouchers - Marketing around holidays is ALWAYS a good idea, both for big brands and the little guys. Take a lesson from Don Julio. Theyā€™re giving away $500k in $5 vouchers ahead of this weekā€™s Cinco de Mayo holiday. Itā€™s a genius campaignā€¦

12 Tips For Successful YouTube Channels - You know by now that YouTube is the worldā€™s second-largest search engine. No matter what business youā€™re in, your audience is there. So what separates the successful channels from the duds? These 12 tips play a big partā€¦

ICYMI - Getting 2.5 Million Followers ā€œBy Accidentā€

Anyone whoā€™s tried to build an organic audience will tell you the same thing: itā€™s HARD.

It takes dedication, motivation, above all else, consistency. Anikā€™s most recent guest on the pod knows that better than anyone.

Jaspreet Singh started his own YouTube channel for fun, and eventually built it into a subscriber list of over 2.5 MILLION people. And along the way, something even more valuable happened. He built an extremely strong personal BRAND.

Now, heā€™s used that personal brand to build an entire media business and take his career to a whole new level.

During their convo, Jaspreet also explainedā€¦

  • How he ā€œaccidentallyā€ started building an organic following without even trying toā€¦

  • The story of how he created his first ā€œviral videoā€ and what it took to finally go viralā€¦

  • The insane VALUE of creating a personal brandā€¦

  • Inside the interviews heā€™s done for his brand that have had the biggest impact on his lifeā€¦

  • And how heā€™s dealt with racism in his life and turned those experiences into extra motivationā€¦

Marketing Stat Of The Day

93%

Thatā€™s the percentage of online shoppers who reported using a discount or coupon code during the last year, according to Convince&Convert.

How To Overcome Customer Objectionsā€¦

It doesnā€™t matter what niche youā€™re in, what business you have, or how PERFECT an offer is - you will face objections from some people in your audience.

Thatā€™s just how it goes.

So whatā€™s the #1 way to overcome those objections?

We love creating bonuses that directly address them!

Bonuses play a MASSIVE role in making your offers irresistible. A lot of marketers treat bonuses like an afterthought, but thatā€™s a mistake. In our opinion, they should be just as valuable as your core offer.

So how do you create a killer bonus stack?

First, get to the root of the objections holding people back from buying.

Is it a lack of time, money, or resources? Maybe they're worried about the workload or the risk. Or maybe they just donā€™t believe the product will work for them. Craft bonuses that tackle those objections head-on.

Second, pinpoint where customers usually hit roadblocks.

Create bonuses to help them break through these failure points. This wonā€™t just enhance your offer, itā€™ll also help your customers achieve their desired outcome.

Pro tip: the best bonuses aren't just more information or training. Think

  • Checklists

  • Cheat sheets

  • Templates

  • Swipes

  • Shopping lists

  • Q&A calls

  • Support Hotline

  • Other done-for-you resources

  • Discounts on future purchases

These will help make your offer so good that your prospects will feel dumb saying no!

ICYMI - The Biggest Stories You May Have Missed

6 Common Ways Small Businesses Use ChatGPT - Small businesses are using ChatGPT more and more every month as they find ways to save time and money with the new AI. Here are the 6 most common ways small businesses and freelancers are using the revolutionary techā€¦

Your Official Off-Page SEO Checklist - So all your content is optimized for SEO, but what about everything on the technical side? We call this ā€œoff-page SEOā€ and itā€™s just as critical to your success as your content. Double check this complete checklist to make sure youā€™re up-to-dateā€¦

Google Shares Post Cookie Tracking Data - Google has been slowly sunsetting tracking cookies, while still providing advertisers with the data they need to use their ad-spend wisely. Well, their first round of testing is done and the results are rather promisingā€¦

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