For all of the hype around AI and how it’s transforming the world, it was surprising to see that usage of the most popular AI program has plummeted.

Since May, ChatGPT’s traffic has mysteriously declined 29.15%.

There are two theories about why ChatGPT’s usage has dropped so dramatically.

Theory #1: Not as many casual users are joining & using the platform.

Theory #2: The decline is temporary and will pick up once students return to school.

Check out the full article for more fascinating data, including the most common tasks ChatGPT is used for.

Here’s the rundown for today…

• Youtube Expands Monetization - More Access & Features

• Instagram Tests Longer Reels - New Feature Incoming?

• Prime On Shopify - New Amazon Integration

• Facebook Lead Ads - How To Use Them

• LinkedIn Groups - How To Generate More Leads

Lurn Bytes: Your Daily News Download

YouTube Expands Access to Monetization Features, Adds New Comparative Analytics Options - YouTube is reducing the entry requirements for its Partner Program to 500 subscribers, expanding this eligibility to 33 more countries and offering creators earlier access to fan funding features. In addition, the platform is enhancing its analytics features, allowing users to easily access and compare data on multiple pieces of content through a new quick access process within YouTube Studio. This will create more opportunities for creators to profit off their channels…

Instagram Is Internally Testing The Ability To Create Reels Up To 10 Minutes Long - Instagram is internally testing the option to extend the maximum length of its Reels feature from three minutes to 10 minutes, aligning it more closely with TikTok, which made a similar extension in February 2022. The change aims to give creators more flexibility for producing content like cooking demos and tutorials, and it will also eliminate the need for multi-part series, making content easier to consume…

Shopify Merchants Can Soon Choose To Offer Buy With Prime Directly Within Their Shopify Checkout - Amazon is releasing an app in Shopify's ecosystem that will allow U.S.-based merchants using Amazon's fulfillment network to add a "Buy with Prime" option within their Shopify Checkout. This integration enables Shopify merchants to offer Amazon Prime benefits like fast, free delivery and easy returns, while still maintaining full control over their brand and customer data.

The Power Of Facebook Lead Ads

Facebook ads are one of the best ways to generate traffic and leads for many businesses. However, the cost of Facebook ads has increased over the years. That doesn’t mean they aren’t worth it, but it does mean that you should take the time to really study them before investing money into them.

One type of ad offered by the platform is “lead ads.”

TLDR - Generate New Leads By Providing Value For People.

The article outlines how businesses can effectively use Facebook's lead ads to generate high-quality leads, particularly optimized for mobile users.

With these ads, a form pops up when someone taps the ad, and it is already PRE-FILLED with their Facebook contact information. These forms can be customized to ask specific questions that are important for qualifying leads.

They can also be integrated with a business's Customer Relationship Management (CRM) system, allowing for immediate action by the sales team. The forms are versatile and can be used for a variety of lead-gen objectives, from event registrations to demo requests.

The article also provides tips for making lead ads more effective. It stresses the importance of tailoring the ads to reach the right audience, and it offers customization features like quick follow-up options, click-to-call buttons, and appointment scheduling.

In addition, businesses can add custom questions to discover customer preferences and create higher intent forms to acquire leads with a higher level of interest.

Finally, the article touches on how to make lead ads stand out by delivering value, keeping it simple, and reflecting on the brand to encourage user interaction.

Facebook lead ads can be a useful way for many businesses to generate leads - check out the full article for more information.

Daily Hack - Use LinkedIn Groups To Generate Leads

If you’re selling any kind of service – consulting, freelancing, coaching, events or other types of services – LinkedIn is an indispensable resource. It’s an entire platform built for people like you!

There are many ways you can leverage LinkedIn to grow your business. It’s a place where you can engage with others in your industry to create real connections that lead to sales.

The key to getting the most out of this platform is GROUPS. They provide a golden opportunity to bring people in your industry together in one place to network and share ideas. Your group is also the perfect place to establish yourself as an expert, build confidence, and reach people organically.

With the right content strategy and a firm grasp on how to properly advertise on LinkedIn, you can reach people the right way and turn your LinkedIn group into a lead-generating machine.

Start with the goals. We want to connect with the right people, establish ourselves as an authority, and position ourselves to solve the problems our prospects have with their businesses.

It’s actually pretty simple.

• Create a group that the kinds of people you want to attract would want to join.

• Post valuable content consistently.

• Reach out to users who would get value from your group to get some initial members.

• When members engage with your posts, connect with them and offer your services.

The key to success with LinkedIn is CONSISTENCY. You should post content to your group 20-30 days a month. At the same time, you should invite new people into the group and message existing group members.

Where To Get Content

There are websites that can help you get the content you need for your LinkedIn Group.

One is YouTube. Study after study reveals that people love video content, and there’s no better place to find great video content than the largest video platform on the internet.

The other source is Feedly. Feedly serves as a content aggregator that pulls from various content providers. This includes blogs, publications, social media, and video platforms.

Feedly uses AI to organize content and find the best content for your group. Like YouTube, you’ll discover blogs and other publications that reliably post great content. Those will be the ones you follow and draw new content to share with your group.

Feedly does have a monthly cost. You can instead use Google News, Reddit, and websites in your niche to find relevant articles that you can share in your group.

For many information businesses, LinkedIn Groups are a great way to generate leads. Build your connections on LinkedIn, start your group, post some excellent content and start making sales using LinkedIn.

ICYMI - The Biggest Stories You May Have Missed

Twitch Just Made It A Little Easier To Qualify For The Partner Plus Program - Twitch has updated its Partner Plus program, making it easier for streamers to qualify for a 70% revenue share by counting higher subscription tiers more heavily toward the 350-subscriber minimum requirement. Despite the change, the platform still faces criticism for not counting gifted subscriptions or Amazon Prime free channel subscriptions toward the qualifying minimum.

Meta Allows Users to Promote Stories as Ads (Via The Marketing API) - Instagram has updated its Marketing API to allow advertisers to directly promote images and videos used in Instagram Stories as ads, eliminating a previous pain point. The change came in response to consistent feedback from the developer community and aims to streamline the advertising process on the platform…

YouTube’s Advice for Shorts Creators, Including Hashtags, the Algorithm, And More - Shorts are YouTube’s answer to TikTok. If you want to build a large audience on YouTube, then Shorts should be a part of your strategy. This video gives some advice from YouTube itself on how to get the most out of Shorts...

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