Good morning! We hope yours is going better than the attorney in New York facing sanctions for using ChatGPT to write a legal brief. Apparently, ChatGPT cited previous cases that never existed. It created them out of thin air!

As always, we recommend ChatGPT as an amazing tool - but it should not do ALL the work for you. It still needs plenty of handholding. Apparently so do some attorneys…

Now, here’s your full rundown this morning…

Put Me In Coach - New Marketing Coaching From Google
Explain Yourself - Are Explainer Videos Your Key to More Traffic?
Not So Fast - Capture Cart Abandoners With This Strategy
Conversions - 12 Landing Page Tips To Boost Conversions
No Risk - 3 Tips For Eliminating Risk From Your Offer

Lurn Bytes: Your Daily News Download

Google Expands Its Digital Marketing Coaching - Small business owners or freelancers looking to bone up certain marketing skills are in luck as Google just added more content to its digital marketing coaching program. If you want to advertise on Google, it’s a great resource…

Use “Explainer Videos” To Boost Your Traffic - One of the best ways to get traffic to your business is with “Explainer videos.” Plus, the traffic they drive is extremely qualified. Here’s how you can create them yourself. It’s easier than you think!

Capture Cart Abandoners With This Strategy - A new report shows that sending “abandoned cart” texts prompted 38% of users to buy. Of course, there are some best-practices when sending these types of texts. Here’s what you need to do…

12 Tips: Boost Your Landing Page Conversions

Is the conversion rate on your landing pages as high as you want it to be? Want to squeeze even more conversions for the traffic you’re working so hard to bring in?

TLDR: These 12 Tips Can Boost Your Conversions

You see, there’s one common issue we see with landing pages ALL THE TIME. The marketer understandably wants to get the highest conversion rate, so they use every single strategy in the book on their landing pages.

But this actually kills the page’s conversion rate.

It’s no surprise, there’s just too much going on and the user gets distracted!

To boost conversions rates, all it takes is doing a few simple things WELL. Today, we’re sharing this guide we came across with 12 ADVANCED tips for increasing the conversion rate on your landing page.

It covers…

• What content goes above vs. below the fold…

• How to eliminate distractions on your page…

• The right way to incorporate testimonials…

• Increasing urgency and scarcity…

• Formatting your page to increase conversions…

• And 7 other insightful tips…

No matter how high your CVR is right now, there are always tweaks to be made. Check out this guide and see which tips you can apply to yours!

12 Conversion Rate Tips!

Boost Your Revenue By Eliminating Risk!

Today’s market is more competitive than ever. That’s just a fact.

With inflation still running hot and recessions fears swirling, consumers are more cautious with their money than they’ve been in the past decade.

So how can you possibly maintain sales in this environment?

It’s all about REMOVING RISK from your offers. Think about it. If you eliminate all the potential risk your customers are thinking about, and you make the decision a no-brainer, your conversions will naturally improve.

Here’s the thing…

Most marketers rely on the same old money-back guarantees. It’s gotten to the point where they are almost expected now by customers.

To truly stand out and increase your conversion rates, you need to elevate your guarantee game and offer something unique and compelling.

Make the guarantee a value-add to your offer.

Instead of providing a plain, run-of-the-mill money-back guarantee, why not give your customers something extra if they try your product and don't get the results they want?

• You could offer a 100% money-back guarantee + additional discounts.

• You can offer personal coaching if they don’t get the promised result.

• You can reimburse their expenses.

By taking this approach, you're sending a powerful message to your customers – that you have unwavering faith in your product and are willing to pay if it doesn’t work.

At that point, what do they have to lose? 

Make sure that to qualify for the guarantee, they must actually use the product. That can significantly increase their chances of achieving the desired outcome.

This win-win situation can help you create a loyal customer base and propel your conversion rate to new heights.

Don’t forget, we’re going IN-DEPTH on all of the EXACT marketing tactics we use every day inside The Digital Marketing Alliance.

With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

5 Lead Generation Tips To Use Today - It doesn’t matter what business you run or what niche you’re in, everyone needs the same thing: more high quality leads. Now, if only getting those leads was that simple. Here are 5 expert strategies to help you bring in better top-notch leads ASAP…

Meta’s Twitter Competitor Launching In July - Start your countdowns (if you’re into that sort of thing). Rumors are swirling that the new platform will debut in July. There’s still a lot we don’t know about it, but more details are coming out every day. Here’s what we know so far…

TikTok Launches Another Monetization Feature - They REALLY want you to make money from their app. This week, TikTok announced another feature to put money in your pocket. This one has creators submitting video ads to brands, and getting paid for them. Here’s how it works…

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