Caught Red-Handed 😬

Happy Friday, and be careful with how you use AI. Amazon users are being “caught” posting fake reviews with the help of ChatGPT. The giveaway? Including the phrase “As an AI language model.”

Come on. If you’re going to cut some corners with AI, at least edit out the obvious parts! 🤦‍♂️

Apparently this is a widespread problem. Searching that phrase on any platform brings a tidal wave of bad comments and reviews… 

Here’s your full rundown this Friday morning…

• Pay Up - The Highest Paid Freelancing Skills in 2023

• Swipe Right - Tinder Uses AI to Improve Verification Process

• Entrepreneurship - 12 Steps to Launching Your Business

• Social - How He Got 2.5 Million Followers By Accident

• Risk Free - 3 Ways to Remove Risk From Your Offer

Lurn Bytes: Your Daily News Download

The Highest-Paid Freelancing Skills in 2023 - If you’re a freelancer, these are the most in-demand skills for 2023. This list has the full breakdown of most demanded skills along with the average rates freelancers are charging clients. Check it out…

Tinder Users AI to Improve Verification Process - Weren’t we JUST saying how every app is using AI now? Next up is Tinder, which is using AI to improve its verification process. So next time you swipe right, know that person has been verified by AI…

12 Steps to Starting a Business From Scratch - Thinking of setting out on your own? Make sure you check out this list first. It’s got the complete 12 steps to go through before you officially launch your own business. Already have a business? Did you miss any of these…?

Go Here To Watch This Video!

How He Built 2.5 Million Followers “By Accident”

Anyone who’s tried to build an organic audience will tell you the same thing: it’s HARD.

It takes dedication, motivation, above all else, consistency. Anik’s guest on the pod this week knows that better than anyone.

Jaspreet Singh started his own YouTube channel for fun, and eventually built it into a subscriber list of over 2.5 MILLION people. And along the way, something even more valuable happened. He built an extremely strong personal BRAND.

Now, he’s used that personal brand to build an entire media business and take his career to a whole new level.

During their convo, Jaspreet also explained…

• How he “accidentally” started building an organic following without even trying to…

• The story of how he created his first “viral video” and what it took to finally go viral…

• The insane VALUE of creating a personal brand…

• Inside the interviews he’s done for his brand that have had the biggest impact on his life…

• And how he’s dealt with racism in his life and turned those experiences into extra motivation…

Watch this inspiring convo on YouTube now!

92%

That’s the percentage of customers surveyed who said they will make another purchase if the return process is easy, according to Invesp.

3 Ways To Remove Risk From Your Offer

Today’s market is more competitive than ever. That’s just a fact.

And with inflation still running at 5% at the last reading, consumers are more cautious with their money than they’ve been in the past decade.

So how can you possibly maintain sales in this environment?

It’s all about REMOVING RISK from your offers. Think about it. If you eliminate all the potential risk your customers are thinking about, and you make the decision a no-brainer, your conversions will naturally improve.

Here’s the thing…

Most marketers rely on the same old money-back guarantees. It’s gotten to the point where they are almost expected now by customers.

To truly stand out and increase your conversion rates, you need to elevate your guarantee game and offer something unique and compelling.

Make the guarantee a value-add to your offer.

Instead of providing a plain, run-of-the-mill money-back guarantee, why not give your customers something extra if they try your product and don't get the results they want?

• You could offer a 100% money-back guarantee + additional discounts.

• You can offer personal coaching if they don’t get the promised result.

• You can reimburse their expenses.

By taking this approach, you're sending a powerful message to your customers – that you have unwavering faith in your product and are willing to pay if it doesn’t work.

At that point, what do they have to lose? 

Make sure that to qualify for the guarantee, they must actually use the product. That can significantly increase their chances of achieving the desired outcome.

This win-win situation can help you create a loyal customer base and propel your conversion rate to new heights.

ICYMI - The Biggest Stories You May Have Missed

YouTube Ends Shoppable Links In Videos - Bummer. YouTube had spent 2 years testing shoppable links in videos as a way for creators to earn more from their content. Well, the test has officially ended. Instead, they’re trying a different affiliate approach now…

Podcasts Remain a Top Ad Platform - New Data from Pew Research shows that roughly half of all Americans have listened to a podcast in the past year. One in five report listening to one multiple times per week. If you’re looking to reach a niche (and active) audience, paid ads on podcasts remain a great resource…

3 Design Tweaks That Can Boost Conversion - We spend a lot of time on the copy of our pages, but the design is something we can’t take for granted. Check out these 3 simple design tweaks you can make to your site that may boost conversions and sales…

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