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- Buffett’s Open 🥗
Good morning! Let’s start this monday off with a dose of feel-good content. Late last week, Warren Buffett announced he’s giving away 54% of his Berkshire Hathaway stock to various philanthropic groups.
That comes out to roughly $5 billion. He’s now given away $132 billion in the last 17 years…
Now, here’s your full rundown this Tuesday morning…
TikTok - New Features Added for Promos
Out Compete - Beat Your Competitors In Your Niche
Farmin’ - AI Content Farms Win SEO Battles
Can You Hear Me? - How To Build a Brand Voice
Daily Hack - Improve Your Client QUALITY
Lurn Bytes: Your Daily News Download
TikTok Adds New Features To Boost Promo Engagement - TikTok is pulling out all the stops. They’ve added a ton of new features to help you get even more engagement (and hopefully more sales) from your promotions on the platform. Check them out…
Beat Your Competition In Your Niche - The beauty of having a specific niche is how targeted your audience is. But one of the downsides is beating out your competitors for a smaller piece of market share. Here’s how you can beat out your competitors in your niche…
AI Content Farms Are Winning The SEO Battle - But Google says it’s taking action. Ever since ChatGPT debuted, there’s been major concerns over how it would impact SEO. A new study shows that the content farms are winning, for now…
Develop A Strong Brand Voice Today
Does your marketing have a consistent “brand voice” or are you just sending one-off messages across a variety of platforms and channels?
You might be surprised to find how many are doing the latter.
A new report from SproutSocial found that 34% of consumers prefer to see posts and messages that highlight a brand’s personality.
Plus, when you have a strong brand voice, it’s much easier to develop a relationship with your audience. They feel connected to you, and are much more trusting of you and your brand. That naturally can lead to higher sales.
Today, we’re sharing this guide on how to effectively build a brand voice. It covers…
Identifying your audience and personas…
Auditing your current tone and voice…
Tailoring your tone for different channels…
How to maintain consistency…
And adapting to new trends…
The more cohesion you have in your marketing “voice” the easier running all of your campaigns becomes!
Marketing Stat Of The Day
55%
That's the percentage of global Internet traffic that comes from smartphones, according to DemandSage.
Daily Hack - [How To] Improve Your Client Quality
Want to grow your business while still maintaining your sanity?!
The key is getting higher QUALITY clients. It’s one thing to scale your client base, but if you don’t ENJOY working with them, you’ll drive yourself crazy!
No matter what niche you’re in, these 2 quick tips can help you find the PERFECT clients for your business…
#1: Create Discovery Forms - This is another simple way to get high-quality leads. Discovery forms are simple forms that clients fill out prior to working with someone. They allow customers and clients to provide their information and describe their biggest challenges.
Best of all, these can be customized depending on niche. This ensures very targeted, very specific information is collected. Plus, when people click on an ad or on a link in a message, they are taken to the discovery form. Here they can CHOOSE to provide their information.
This acts as a filter, removing the people who aren’t serious about your offer.
#2: Set Up Strategy Calls - Once you get info from the discovery form, you can start reaching out to new customers. Think of this call as a “Strategy” or “Accelerator” session. Show the customer how your business or product can solve their problem. Make them WANT to become a client of the business. Make them think it is their idea!
To get the most out of these calls, here’s an easy framework
Frame — Tell them exactly what is going to happen during the call. This way there will be no surprises.
Wants — Go over what they want and the problems/challenges they have.
Lead — Take ownership of the call and direct them towards the solution.
Overview — Provide an overview of the solution, which is the service the business provides.
Enroll — Actually enroll them. Take them through the purchase on the call!
By following the 2 steps laid out above, not only will you start getting more customers, you’ll also have the exact type of clients you want!
What do you think of this daily hack? Well, this is just the start of what we have for you…
In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..
And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!
ICYMI - The Biggest Stories You May Have Missed
Discord Will Let You Sell Downloadable Products - We don’t talk much about Discord here (yet), but it does have 196 million active users right now. And good news if your audience is there. Discord is now letting people sell downloadable products like ebooks, guides, and reports directly on the platform.
LinkedIn Shares Tips For More Engagement - Another overlooked platform for many marketers is LinkedIn. But it’s hiding a treasure trove of engagement from active users. Here’s the updated best practices guide for boosting engagement directly from the LinkedIn team…
7 Tips For Creating an Unforgettable Logo - Do you have an unforgettable logo for your business, or did you treat it like an afterthought? Here are 7 tips to use that will make your logo unforgettable in your customers’ minds…
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