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What budget? đ¸
+ FB outage leads to massive overspend & More tips for conversionâŚ
Lurn Daily
April 26, 2023
Good morning! The dust is settling from a Facebook snafu over the weekend. Marketers around the world woke up Sunday to see their ad accounts were significantly OVER spending budgets due to a âmajor disruption.â
Uhhh, that may be an understatement. Some say their accounts went over-budget by 500%!
Deep breaths - Facebook says those affected will be given credits, but weâre sure this isnât the end of this story. Weâll keep you posted.
Hereâs your full rundown this Wednesday morningâŚ
YouTube - New Live Shopping Features Added
$8 Please - Twitter Advertisers Need to Pay Up
Let It Go - 3 Ways to Automate Your âBusy Workâ
Share More - 5 Strategies to Boost Social Engagement
Viral - How To Use Referrals to Go Viral
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Today In History: On April 26, 1607, the first English settlers in North America landed at Cape Henry. They would go on to found the Jamestown settlement less than 3 weeks later.
Lurn Bytes: Your Daily News Download
YouTube Adds Improved Live-Shopping Features - If youâre going âLiveâ on YouTube, you can now schedule for product info to drop at a certain time. Previously, you had to load all links and mentions before going live - ruining some of the mystery. This is a BIG update for marketersâŚ
Want Twitter Ads? Thatâll Be $8 - We donât find this terribly surprising, but apparently some people do. If you want to advertise on Twitter going forward, youâll now have to become a Twitter Blue subscriber. From where weâre sitting, we figured it was just a matter of time before this happenedâŚ
3 Ways to Automate Your Busy Work - It doesnât matter who you are, there are parts of your job or business that you wish could be automated. Well, thatâs exactly what we want to help you with. Here are 3 ways you can maximize your time and automate your busy workâŚ
5 Quick Tips to Boost Social Engagement
Thereâs nothing worse than creating a social post and seeing it absolutely flop. Maybe a couple likes, but barely any comments, and certainly not any shares.
It doesnât exactly inspire you to go out and create that next post (even though thatâs exactly what you need to do).
Good news: The problem is likely not the content youâre sharing, itâs HOW youâre sharing it. By making some quick tweaks to your content and REFRAMING how you pose it to your audience, you can get your engagement to skyrocket.
5 of the best strategies for doing exactly this are detailed in this guide.
It coversâŚ
Changing how you use imagesâŚ
Rethinking hashtags...
Creating questions people WANT to answerâŚ
The type of content that resonatesâŚ
And becoming more timelyâŚ
Donât let that next post of yours sit there without any engagement. Check out this guide now and start optimizing your social content today!
Entrepreneur Stat Of The Day
57%
Thatâs the percentage of brands that say Facebook stories are effective for promoting their offers, according to SocialPilot.
Are You Using Viral Referral Campaigns?
One of the best ways to grow your audience is with referral campaigns.
Your satisfied customers can be your best advocates, especially when you've got an amazing product and top-notch customer service.
While setting up a solid referral program with commissions is a great start, you can kick it up a notch with a viral campaign.
Picture this: a contest that fires up your leads and buyers to actively spread the word about your business. But you know the drill â incentives are key. Like any marketing, you must give them a reason to generate referrals NOW.
You see these a lot on eCommerce sites, but this can work for any model.
The most common way to do this is to give âpointsâ for different actions like sharing a post on FB, and those points are then redeemable for discounts.
But you can do this in every niche. We use them for events all the time!
Check out the last one we just used for the WebinarCon(fidential) event. For this event, extra entries into our giveaway were given out for 2 different actionsâŚ
Referring othersâŚ
Going to the FB Group pageâŚ
Create a sense of urgency with time-sensitive or limited rewards, and watch your customers go out and spread the word about your offer.
The bottom line?
A well-crafted viral referral campaign can SKYROCKET your leads at a much lower cost than paying for ads. Itâs another example of a simple but effective strategy that many businesses overlook.
ICYMI - The Biggest Stories You May Have Missed
Heads Up: âBad Actorsâ Target Public Charging Stations - You know those free charging stations you see in airports and hotels? Well, the FBI says to avoid them. Apparently hackers have been using them to introduce malware onto mobile devices and computers. So maybe keep a spare charger in your bag if you donât alreadyâŚ
AI Populated âTownâ Produces Perfectly Wholesome Content - A lot of the chatter around AI these days can be very âdoom and gloom.â Well, not today! Researchers created a âvirtual townâ filled with 25 ChatGPT AIs and it resulted in surprisingly wholesome interactions. Next time someone says AI will ruin everything - show them thisâŚ
Twitter Blue Subscribers See 50% Fewer Ads - Part of the push to drum up more Twitter Blue subscribers launched this week, when it was announced paid subscribers will see 50% fewer ads. The question remains, is that a good thing for Twitterâs ad business if engaged users see fewer ads?
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