Boost Conversions 🚀

Good morning! The next time you go out to eat, will a robot be taking your order? Some restaurants are pushing to make this a reality. And a lot sooner than most people realize.

Tens of thousands of robot waiters are now gliding across dining rooms globally, and demand keeps rising.

No word on if they can suggest the perfect wine pairing yet.

Here’s your full rundown this Thursday morning…

• Ad Tips - Meta Provided Expert Tips For Marketers

• Commissions - TikTok Rolls Out New Affiliate Feature

• [How to] - Write Website Content That Converts

• Free Templates - Create Better Buyer Personas Today

• Conversions - 3 Must-Have Tools To Boost Conversions

Lurn Bytes: Your Daily News Download

New Ad Tips Directly From Meta - Want to improve your FB and IG ads? Well, Meta has just unveiled 2 new video series to help you. It’s got plenty of tips and tricks for maximizing your ad spend from a series of experts, both internal and external…

TikTok Rolls Out Affiliate Commission Program - Check around the videos in your feed and you’ll now start seeing “eligible for commission” on some videos. This month, TikTok has begun allowing sellers to pay commissions to affiliates for promoting products in videos, lives-treams, and in profiles…

Write Website Content That Converts - Does the content on your website generate conversions and sales, or does it just take up space? Here’s a helpful guide to help ensure that every single word on your website is valuable and engaging (and not just filler)...

Do You Know Your “Buyer Personas”

It’s absolutely CRITICAL that you know exactly who your audience is and what they like. The more you know about them, the better you can market to them and create content they’ll engage with.

Remember, people are buying from companies and brands that they have a relationship with these days.

You can’t just put a product in front of people and expect them to buy. In 2023, it’s more important than ever that you engage with them and build trust.

That’s why creating “buyer personas” is more important than ever.

That’s also why we’re sharing this free resource from Hubspot. It’s got all of the buyer persona templates you need to perfectly segment your audience by interest and make your marketing extremely targeted.

These templates will help you…

• Determine exactly what a buyer persona is…

• Do the research, surveys, and interviews you need for your audience…

• Create targeted content for your audience…

• And browse examples you can model…

Get your free buyer persona templates from Hubspot right here!

80%

That’s the average percentage of leads that never buy, according to WPForms. And it’s why creating a relationship is so important!

3 Tools To Boost Your Conversions

Today, we’re bringing you 3 free tools you can use to immediately improve the conversion rate of your site.

Each of these resources is very simple. So if you’re still a beginner, there is no steep learning curve to overcome. And if you’re a pro - there are still some improvements you can implement with these tools.

#3 - Sumo

This is a great resource that will let you start out completely free of charge. If you like the products, there are ways to upgrade your account down the line. But you can stick with the free products to start.

Sumo is used by over 800,000 websites. It has numerous email capture tools you can easily embed on your site like:

• Email capture pop-ups

• Embedded images with email captures

• Sign up boxes that scroll with the user

• Welcome “drop down” boxes

• “Smart Bars” that embed on the top of your page

• Numerous embedded share buttons

Sumo’s tools are great for beginners because no coding is required at all. You can literally sign up and start converting traffic in minutes…

#2 - Google PageSpeed

Now, this tool won’t capture email addresses for you, but it is absolutely critical if you do plan on converting traffic.

One of the biggest factors when a user converts is page speed. Think of it like this. Do you really want to give your email address to a company whose site takes forever to load?

This free tool will analyze your page’s load time and offer suggestions on what to fix and how to fix it. You can also see how quickly your competitor’s sites are performing.

Make sure your site loads as fast as possible if you’re serious about conversions and monetization.

#1 - Hubspot

First on our list today is Hubspot. This is another platform where you can start with a suite of free tools, and upgrade your account as you see fit.

The platform can help you get set up with web forms to capture emails. But that’s just the start. They also offer…

• Pop-Up Forms

• Surveys and Quizzes

• Live Chat Features

• Content Upgrades

• And even Chatbots...

You can get a live demo of their products for free and see which tools will work best for your website and your audience.

For most of the features, no coding is required.

It really is perfect for beginners looking to test different features on their sites. They also provide a dashboard where you can easily track data and see how your conversion efforts are working…

ICYMI - The Biggest Stories You May Have Missed

Meta Cracks Down On Certain Ads - With new waves of privacy laws beginning in the EU, Meta is considering banning certain ads. It largely depends on the niche and what targeting advertisers have set. Will it impact you?

How To Improve Your Marketing With Stories - There’s a simple truth a lot of marketers overlook: everyone loves a good story. That’s why effectively weaving storytelling into your marketing can be a total game changer. Check out this guide to working storytelling into your branding ASAP…

11 Best TikTok Trends To Use ASAP - Going viral on TikTok is ALL about leveraging the biggest trends on the app. Staying current is the name of the game. With that in mind, we’re sharing this guide to 11 of the biggest trends taking the app by storm right now…

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

😍 - I Loved It...

🤨 - Not Bad...

😡 - You Can Do Better...

For any other questions, please reach us at [email protected]