Billionaire budgeting lessons 💰

Welcome back! A bit of lighter news to start the week. Despite being worth over $100 BILLION, Warren Buffett still lives in the same home he bought in 1958 for $31,500.

The reasoning? “I’m happy there. I’d move if I thought I’d be happier someplace else,” Buffett said. It turns out, the home is far from his only money “quirk” - some of these are pretty funny.

There’s a definite lesson there, and we won’t doubt the man. But maybe he could spend more than $20 for a flip phone…

Here’s your full rundown this Monday morning…

• YouTube $ - How Much YT Is Paying Creators

• GPT API - OpenAI Is About To Be EVERYWHERE

• Blue Wave - Twitter Blue Expands to 20 Countries

• Copy - 3 Super Simple Hacks That Boost Sales

• ICYMI - Can Writing a Book Change Your Life?

Lurn Bytes: Entrepreneurship Around The Web

Here’s How Much YouTube Pays Creators - Last month, YouTube finally launched its revenue share program for YouTube Shorts. It’s a way to monetize the content the platform is pushing its visitors to use. It turns out, the revenue per view is shockingly low. Here’s how much people are earning…

OpenAI Releases ChatGPT API - If you think you’re seeing a lot about ChatGPT already, hold on. Late last week, OpenAI released its API for ChatGPT allowing all kinds of developers to include the AI into their apps. Here are the early adopters…

Twitter Blue Expands to 20 More Countries - Elon Musk first launched the $8 a month verification service back in December. And just 3 months later, the feature is now available in a total of 35 countries. Here are the 20 countries where it just became available…

3 Incredibly Simple Copy “Hacks” That Boost Sales

One of the biggest problems we continually see from entrepreneurs and marketers is that they make their copy too COMPLICATED.

They think every piece of copy needs to be overly-informative and groundbreaking.

But the truth is, it’s the SIMPLE copy strategies that work the best.

That’s why we’re sharing 3 incredibly simple strategies you can immediately start using. They’re simple, they’re straightforward, and they work over and over.

Hack #3: Benefits NOT Features

Selling is all about the benefits of a product, not the specific features or details.

If you're focusing too much on describing the product’s features, you're going to bore your audience to death. Talking about the technical aspects of your product or offer just won’t work.

The audience wants to know what's in it for them. What will this product do FOR THEM.

They don’t care that your mattress is 76 inches by 80 inches. They care that they’ll finally wake up rested and without screaming back pain.

Focus on what problems you can solve for them.

Get to the root of why this person is reading you in the first place. Remember people buy based on emotions.

Hack #2: Use Open Loops

When you use an “open loop” you greatly increase the chances your audience reads through the entire copy. The last thing you want is for them to tune out or click away.

Think of open loops as teasers or cliffhangers.

With an open loop you grab attention and create mystery so that the reader wants to continue on to get closure. Think of the end of any television episode that makes you immediately want to keep watching.

That’s an open loop!

They’re perfect when trying to get people to click to the next page, or finish a long piece of content.

Hack #1: Never Forget the Visual Flow

“Visual flow” is one of the most important pieces of your copy.

There’s a simple, but harsh truth to copywriting…

It does not matter how good your copy is. Absolutely no one will read it if it looks terrible. Think of a giant text wall. How appealing is it to read?

Create a beautiful visual flow that makes your writing easy to read. You can accomplish this by writing sentences of varying lengths.

Bold some words. Italicize others. Put [brackets] around some.

Just make sure you keep switching up the format to keep people reading!

202%

That's how much better personalized CTAs work, according to HubSpot.

Every little copy tweak matters!

Go Here To Watch This Video!

ICYMI: Write Your Book & Change Your Life!

We shared a stat last week that totally blew our minds.

81% of people want to write a book. Only 1% of people actually do it!

That’s why Anik brought Doug Crowe onto this week’s podcast episode. He helps people from all walks of life publish their own books - even if they don’t consider themselves “writers.”

By the end of this episode, you’ll know whether you SHOULD write a book or not.

And if you decide the answer is “yes,” you’ll know EXACTLY how to get started.

Check this out!

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