The Big Game 🏈

How to gamify your marketing in 2023…

February 10, 2023

Happy Friday! The eyes of the world will turn to Phoenix, AZ on Sunday night for Super Bowl LVII as the Philadelphia Eagles take on the Kansas City Chiefs.

The team here has no rooting interest, we’re just hoping for a good game. (No offense Eagles and Chiefs fans 😉).

At Lurn Daily, we’re taking some time today to talk about marketing games. “Gamification” is one of the biggest trends in marketing over the last few years. We’ll explain exactly how you can work this into your marketing today.

Here’s your full rundown for Friday, February 10th…

  • AI Arms Race - Microsoft Unveils New AI-Powered Search

  • Masto-Down - Users Flee “Twitter Alternative” Mastodon

  • Betting Big - $16 Billion to be Wagered on SB LVII

  • The Big Game - 5 Ways to Gamify Your Marketing

  • ICYMI - Writing Books & Build a Brand with ChatGPT

Lurn Bytes: Entrepreneurship Around The Web

Microsoft Unveils New AI-Powered Search - “The race starts today.” That’s a direct quote from Microsoft CEO Satya Nadella when he unveiled the company’s new AI-powered search engine this week. This is a massive update for Bing. Check it out right here…

Mastodon Sees Huge Drop In User Totals - When Elon Musk took over Twitter, a loud faction of users claimed they were leaving the app in favor of Mastodon. Well, 6 months later and users are now abandoning Mastodon’s ship. It’s now lost half a million users since Jan. 1. Here’s a look at the drop…

50 Millions Americans Will Bet on SB LVII - Sports gambling has been legalized in more states since the last Super Bowl, including Arizona where this year’s game is held. A new report suggests 50 million Americans will wager a whopping $16 billion combined. Here’s a look at this fast growing industry…

5 Ways to Gamify Your Marketing in 2023

Marketing is constantly evolving. What grabs an audience’s attention at one point won’t always keep working.

That's where gamification comes in.

In recent years, the popularity of using games in marketing has skyrocketed, and for good reason. Not only does it add a fun and interactive element to your brand, but it also has the potential to drive engagement, increase brand awareness, and boost customer loyalty.

Now, let’s dive into 5 awesome ways you can gamify your company's marketing…

#1 - Quizzes and Surveys

Quizzes and surveys are a fantastic way to engage with your audience while also gathering valuable data about your target market.

Brands like Buzzfeed have made quizzes a staple of their content strategy, with quizzes like "What type of pizza are you?" and "Which Disney Princess are you?"

These quizzes not only provide a fun distraction for users, but they also help to establish a connection with the brand.

#2 - Loyalty Programs

Loyalty programs have been around for a while, but gamifying them can make them even more effective.

Starbucks, for example, has a loyalty program that rewards customers with stars for every purchase they make. These stars can then be redeemed for free drinks and food.

Not only does this incentivize customers to keep coming back, but it also adds an element of excitement as they work towards their reward.

#3 - Scavenger Hunts

Scavenger hunts are a fantastic way to drive engagement and create a sense of community around your brand.

Brands like Red Bull have used scavenger hunts to great effect, sending teams of participants on a mission to complete challenges and find hidden clues.

These events not only provide a fun and exciting experience for participants, but they also serve as a great way to build brand awareness.

#4 - Contests and Giveaways

Contests and giveaways are a tried and true method of gamifying your marketing. Giving your audience a chance to win something is a sure-fire way to boost your engagement metrics.

Brands like Coca-Cola have used this strategy to great effect, with contests like "Share a Coke and a Smile" that encourage customers to share a photo of themselves with the brand on social media.

#5 - Points System 

A simple yet effective way to gamify your marketing is by implementing a points system.

This can be as simple as rewarding customers with points for every purchase they make, and allowing them to redeem those points for discounts or free products.

Brands like Sephora have used this strategy to great effect, with their Beauty Insider program that rewards customers with points for every purchase they make.

Not only does this incentivize customers to keep coming back, but it also adds a fun element to the customer experience.

Entrepreneur Stat Of The Day

$7 Million

That’s how much a 30-second Super Bowl commercial will cost this year, according to Sportico.

ICYMI: Creating Books & Brands With ChatGPT

If you missed this week’s podcast episode, you need to see this.

It’s all about a topic that’s absolutely dominating the marketing world in 2023: ChatGPT.

This week’s guest explained how she has been helping her clients create entire brands with the automation.

A strong “Brand” is one of the most valuable assets you can have as an entrepreneur or marketer. As Anik says on today’s podcast episode, his own brand has been absolutely clutch when things got tough in the market.

Obviously, he put a ton of hard work into building it. Decades, in fact.

So we were COMPLETELY blown away when Tina Fletcher explained how you can have an entire brand built using AI tools like ChatGPT now.

If you don’t think you need a brand, this episode is absolutely critical for you.

And if you already have one, Tina explains exactly how to use AI to propel yours forward with these crazy AI tools!

We Want To Hear From You

Drop us a line and lets us know what you think or what you'd like to see more of at [email protected].

For any other questions, please reach us at [email protected]