I hope you’re having a great week… but no matter how great it is, it probably isn’t as good as a South Australian woman who unexpectedly hit the jackpot because of a cheap birthday gift.

Her life was transformed by a staggering $2.58 million lottery windfall, thanks to a ticket tucked away in her postbox, gifted by her in-laws.

She now plans on buying their first home as well as giving back to her in-laws.

Here’s the rundown for today…

• Amazon Ads Boom - A Growing Player

• Meta Privacy Restrictions - European Ads Impacted

• Audio Ads Supreme - Surprising Study

• LinkedIn Ads - Powerful Strategies

• Golden ChatGPT Prompt - The best ChatGPT prompt

Lurn Bytes: Your Daily News Download

Amazon’s Ad Business Is Exploding - Amazon announced that its digital ad business grew by 22% over the past year. Its share of the global digital ad business grew to 7.3%, compared to 28.8% for Alphabet and 20.5% for Meta. However, it’s growing at a much faster rate than its competitors…

Meta Bows to European Privacy Regulations - Meta pledges to give European users a free choice to deny its behavioral advertising, which has a major impact on its ads in Europe. We already saw how much a similar change Apple made with iOS 14 made. While the exact timeline is still in the air, this seismic shift in the EU could impact everything from ad costs to targeting capabilities...

New Study Reveals That Audio Ads Outperform Video Ads - Recent research from a group of ad agencies makes a compelling case for the power of audio ads. With a distinct advantage in securing attention and enhancing brand recall over video ads, they achieve an impressive 41% accuracy in brand recall surveys. While there’s been a major focus on video ads, this research suggests that marketers should put more emphasis on simpler audio ads

Get The Most Out Of LinkedIn Ads

While Meta and Google are the biggest bang for the buck in terms of size, other ad platforms allow you to reach specific audiences. If you’re a B2B business, then you should take a look at LinkedIn Ads.

TLDR: Supercharge Your LinkedIn Ads

According to this article, the key to getting the most out of LinkedIn ads is with interest targeting.

The landscape of LinkedIn advertising has evolved. In early 2023, LinkedIn launched over 120 product interest attributes and more than 20 service interest attributes, offering advertisers more than 400 interest categories for better audience targeting.

This comprehensive guide explores how to make the most out of the new LinkedIn ads interest targeting:

• Understand why interest targeting matters…

• Learn how to leverage 3 types of LinkedIn ads interest targeting…

• Discover the potential of service interest targeting for service providers…

• Optimize your LinkedIn ads interest targeting with 6 practical tips…

• Align audience interests with awareness levels for better campaign outcomes…

Interest targeting can align your solution-focused messaging with B2B decision-makers whose needs match your offer.

The potential is vast, and with the right strategy you can put your message in front of the right audience.

The Only Prompt You Need For ChatGPT

Generative AI is one of the most exciting developments in the history of business. Now everyone has access to their very own personal assistant who can help them come up with ideas, overcome writer’s block and even create content & copy from scratch.

The most popular AI chatbot right now is ChatGPT.

To get the most out of any AI tool, you need to prompt it correctly. Like a person, it needs to be given clear instructions and feedback.

The better you get at prompting AI chatbots, the better the outputs you’ll get.

If you look around the internet, you’ll find lists of prompts. You actually don’t need them. In fact, all you need is ONE SINGLE PROMPT.

If you use this prompt, then you’ll be able to get ChatGPT to produce exactly what you’re looking for.

Basically all you need to do is ASK ChatGPT to create the prompt for you.

Here’s what that looks like, courtesy of Reddit…

“I want you to become my Prompt engineer. Your goal is to help me craft the best possible prompt for my needs.

The prompt will be used by you, ChatGPT. You will follow the following process:

1. Your first response will be to ask me what the prompt should be about. I will provide my answer, but we will need to improve it through continual iterations by going through the next steps.

2. Based on my input, you will generate 2 sections, a) Revised prompt (provide your rewritten prompt, it should be clear, concise, and easily understood by you), b) Questions (ask any relevant questions pertaining to what additional information is needed from me to improve the prompt).

3. We will continue this iterative process with me providing additional information to you and you updating the prompt in the Revised prompt section until I say we are done.”

All you have to do is copy and paste this prompt into ChatGPT. It’ll ask you what the prompt should be about, and then it’ll give you a prompt that it thinks will get you that result.

The best part is that after it gives you a suggestion, it’ll critique the prompt and ask you questions to make it better.

You can keep going until you get the prompt you want.

It’s a pretty simple prompt, but it can take your ChatGPT game to the next level. Give it a shot!

ICYMI - The Biggest Stories You May Have Missed

X (Twitter) Expands Creator Ad Revenue Share Program - The floodgates of X's creator ad revenue share program are now open to all creators worldwide, aiming to cash in on high engagement posts. This comes with stringent requirements and may incentivize provocative content, even sparking debates on hot-button issues. With Twitter desperate for ad revenue, we’ll see if this moves the needle…

Ad Blocker? YouTube Says Think Again - YouTube is standing its ground against ad blockers. The platform warns viewers of potential video playback disruptions, pushing for either allowing ads or switching to YouTube Premium. While frustrating for many Youtube users, it could open up more inventory for their popular ad program…

Intuit Targets Small Businesses with New B2B Ad Network - Financial tech giant, Intuit, is shaking up the marketing world by launching SMB MediaLabs - a first-of-its-kind B2B ad network catering to small businesses. We’re still waiting on details, but it seems that the ad network will cover Intuit’s core products like Quickbooks, TurboTax, Credit Karma and Mailchimp...

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