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Good morning! Have you noticed any drops in your traffic? Well, apparently there was a Facebook algorithm update that caused traffic to drop for MANY marketers…
Whoops.
According to reports, the drop started in May 2023, but has been accelerating for many publishers and marketers. Here’s what we know so far…
As always, the more you can diversify your traffic sources, the better. Relying too heavily on one platform can have a dramatic impact on your marketing when an unforeseen “algorithm update” goes into effect.
Now, here’s your full rundown this Wednesday morning…
All-Consuming - YouTube’s Latest Trend & Consumption Report
TikTok v. Amazon - TikTok Launches New eCom Features
Prime Day Countdown - Start Your Prime Day Campaigns NOW!
A/B Testing - YouTube Debuts A/B Tests For Thumbnails
Daily Hack - Our Fave Competitor Analysis Tools
Lurn Bytes: Your Daily News Download
YouTube’s New Consumption Report Drops - Here’s another update we’re pumped to see. YouTube just dropped its 2023 Creative Trends report, which gives you a DEEP dive into everything performing best on the platform. If you touch YouTube whatsoever, you need to see this…
TikTok Comes For Amazon With New e-Com Initiative - TikTok seems bent on global domination, and now it’s setting its sights on Amazon. Its new “Trendy Beat” shopping section is currently in tests, but will allow users to shop and ship directly from the app. It’s pretty cool…
Start Your Amazon Prime Campaigns Now - Newsflash, Amazon Prime Day is just 13 days away. And if you haven’t started your Prime Day campaigns yet, today is the day (looking at you eCom marketers). Check out some of the biggest new features for this year’s Prime Day…
YouTube Launches A/B Testing For Thumbnails
If you just heard a lot scream somewhere in the distance, it was just us getting EXTREMELY hyped for this new feature from YouTube.
How many times have you seen a YouTube video of your underperform and you could only wonder if it was the thumbnail that hurt performance?
Or how many times have you been tempted to test a new format?
Thumbnails on YouTube are more important than EVER. Just take a look at your YouTube homepage and see how you interact with different videos. Some immediately catch your attention, while others are easily skippable.
We won’t take up too much of your time here. Let’s just say that this functionality is a total game changer.
Marketing Stat Of The Day
72%
That’s the percentage of all marketing budgets that will be put toward digital campaigns in 2023, according to WebStrategies.
Daily Hack - Beat Your Competitors With 3 Tools
Are you dialed in to what your competition is doing?
By doing comprehensive competitor research, you’ll get a deep insight into what they’re doing, what’s working for them, and what isn’t working.
Today, we’re sharing 3 of our favorite tools for inexpensive and effective competitor analysis…
#3: Sprout Social - Sprout Social will help you learn more about the social media activity of competitors. It dives deep into almost every social platform your competitors are using.
It takes the information collected and presents it both in the form of a graph, as well as individual numerical breakdowns. You’ll get engagement metrics, post frequency, and everything else you need to optimize your own content.
#2 - Xpareto - This one is designed for those in the eCommerce industry, and it’s really impressive. It can give you a comprehensive look at your competitor’s best-selling products and social media presence.
The Xpareto website has a simple design that allows for quick searches of competitors. Daily traffic and ratings are also provided.
#1 - SEMRush - SEO has become extremely important for the success of every online business. SEMRush allows users to look at what competitors are doing with their SEO efforts and do a technical SEO audit. And by seeing what keywords your competitors are using, you can get all types of ideas for your content and ads!
Each of these 3 tools are extremely powerful for businesses. If you’re not already doing competitor analysis, we recommend you start right away!
What do you think of this daily hack? Well, this is just the start of what we have for you…
In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..
And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!
ICYMI - The Biggest Stories You May Have Missed
TikTok Adds New Features To Boost Promo Engagement - TikTok is pulling out all the stops. They’ve added a ton of new features to help you get even more engagement (and hopefully more sales) from your promotions on the platform. Check them out…
Beat Your Competition In Your Niche - The beauty of having a specific niche is how targeted your audience is. But one of the downsides is beating out your competitors for a smaller piece of market share. Here’s how you can beat out your competitors in your niche…
AI Content Farms Are Winning The SEO Battle - But Google says it’s taking action. Ever since ChatGPT debuted, there’s been major concerns over how it would impact SEO. A new study shows that the content farms are winning, for now…
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