By many indications, the American economy seems to be humming. The unemployment rate is low, inflation has come down and the stock market is approaching its previous highs.

However, two prominent investors seem to be betting against the American economy.

Michael Burry of Big Short fame, who famously made a fortune predicting the 2008 housing crash, recently bet 90% of his fund’s portfolio on a stock market downturn.

This follows the actions of Warren Buffet, whose company announced it sold $13.3 billion in stocks during the first quarter of 2023.

Many analysts disagree with their pessimism about the American economy, but we’ll find out soon enough.

Here’s the rundown for today…

• Reels Advertising - Expanded Multi-Advertiser Ads

• Amazon Expand Ads - More Platforms

• Google Ads Controversy - Paid Customer Support

• TikTok Ads - What’s The Big Deal?

• Key Marketing Philosophy - Multiple Touchpoints

Lurn Bytes: Your Daily News Download

Instagram Expands Multi-Advertiser Ads to Reels - Instagram is rolling out a fresh twist on its Multi-Advertiser display, now spotted in the Reels section. Initially introduced in the main feed, this new format clusters related brands on one screen, sandwiched between Reels. As Meta broadens its horizons, advertisers have a choice: to opt-in for potentially high-volume, low-cost placements or skip for fear of reduced exposure amongst brand clusters...

Amazon Sponsored Products Expand to More Apps & Websites - Amazon takes another leap in digital advertising by extending its Sponsored Product ads to renowned platforms like Pinterest, BuzzFeed, Lifehacker, and Mashable. With this move, they aim to bridge the gap between product discovery and purchase. It also increases ad inventory for this growing platform…

Google Ads Explores Paid Customer Support - In an unexpected move, Google is piloting a paid customer support system tailored for small advertisers using Google Ads. Offering specialized, one-on-one assistance, this 'paid pilot' aims to enhance the ads customer experience based on direct feedback. But with larger advertisers already receiving such support, there's speculation about the future of free support…

What’s Going On With TikTok Advertising?

Social media advertising isn't just changing; it's revolutionizing. In just a few short years, it's adapted to groundbreaking tech, responded to the dynamic shifts of consumers, and found its voice in the noisy arena of digital advertising.

TikTok has been the breakout social media platform over the past few years, and it has created new advertising opportunities.

TLDR: The paid social landscape: from TikTok growth to AI-powered buying

A recent AA/Warc Expenditure Reports reveal a dip in advertising spending on major social media platforms, but there was one big exception: TikTok. It stood apart with a staggering 155% increase in ad revenue in 2022.

But what is it about this bite-sized video platform that's reshaping the advertising landscape?

TikTok's meteoric rise can be attributed to its lower CPM costs combined with an astonishingly high engagement rate. While traditional giants like Facebook still offer larger outreach, TikTok's organic feel and diverse user base make it an advertiser's dream.

With platforms like YouTube enhancing its tools to mirror TikTok's successful features, there's a clear shift in the wind.

But the platform’s success isn’t just confined to its user numbers. The app's influence on advertising trends and strategies is reshaping the industry as a whole.

This article contains a detailed analysis to uncover how TikTok's ascendancy can be a useful part of your digital marketing playbook.

It talks about how to do this by leveraging unique strategies, AI integrations, and new retail partnerships that promise a full-funnel advertising approach.

Check out the full article to learn more!

Daily Hack - Your Customers Need Multiple Touch Points

There’s an old marketing adage called the RULE OF SEVEN

In the 1930s, Hollywood studios realized that they needed to expose spectators to their promotions an average of 7 times before went to see their movies.

Even today when a new movie comes out, you see promotions for it EVERYWHERE. You see posters and commercials, and you also see the cast on every talk show, podcast, and Youtube channel that’ll have them.

That’s how they take advantage of the Rule of Seven. They hope that on a Saturday afternoon, you say “hmmmm, maybe we should go see that new Woody Harrelson movie I’ve been hearing about.”

What marketers know anecdotally has been confirmed by research by Microsoft and Google. They’ve confirmed that customers need MULTIPLE TOUCHPOINTS before they buy.

As Dr. Jeffrey Lant from Harvard University says:

“To penetrate the buyer’s consciousness and make significant penetration in a given market, you have to contact the prospect a minimum of seven times within an 18-month period.”

Remember…

• People get distracted

• People have bad days

• People need TIME to trust you

The more touchpoints you have, and the more opportunities you create for customers to buy, the more sales you’re going to get.

ICYMI - The Biggest Stories You May Have Missed

Apple Is Paying Out Batterygate Settlement - Some Apple users are finally receiving their $65 payout. It’s the result of a 2018 class action lawsuit claiming Apple intentionally slowed down iPhones in an effort to push consumers to upgrade to a newer phone. Apple denied the allegations that it was doing this, but they chose to settle the case rather than go to court…

LinkedIn’s Future Of Work Report Focuses On AI - LinkedIn put out a report about how the evolution of generative AI is impacting different professions. It also talks about what you should be doing to position yourself and your business in the best position to thrive in the AI revolution. Check out the full 30-page report…

SEMRUSH Reveals SEO Management Tips - Search Engine Optimization is used by many businesses to generate organic traffic. SEMRUSH is one of the most popular SEO tools, so when they publish an article about how to optimize your website for SEO, it’s a must-read…

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