Apple Updates Incoming 🍎

Welcome back! Apple’s biggest event of the year, WWDC, kicks off today. The biggest thing we’re expecting is an update on their new VR headset.

But for marketers, the biggest news could be updates are software related and we do expect some updates on iOS17. Of course, every iOS update is definitely worth watching. Here’s a full rundown of everything to expect from the event…

Now, here’s your full rundown this Monday morning…

• Paid Ads - The Ultimate Guide To Meta Ad Formats

• Reviews Are In - 5 Tips For Growing a Business w/ Reviews

• VR Wars - Meta Debuts Device Days Before Apple’s Reveal

• Deep Dive - Exactly How Instagram Algorithms Work

• Daily Hack - How To Scale With Loss Leaders

Lurn Bytes: Your Daily News Download

The Ultimate Guide To Meta Ad Formats - Are you using the right ad “format” for your Facebook ads? If you’re not, you could be wasting your money (and time) using ad formats that don’t resonate best with your audience. Here’s a FULL guide on how to use each format and which is best for your business (and audience)...

5 Tips: Grow Your Business With Reviews - Online reviews are becoming more and more important by the day. And there are so many ways to leverage your reviews to help grow your business (or your client’s). Here are 5 “under the radar” tips for using reviews to grow your business…

Zuck Debuts New Meta VR Headset - The VR headset race is on. Last week, Mark Zuckerberg teased the company's new VR headset, the Quest 3 which will start at $499. This week, Apple will be dropping its own VR headset, so it’s clear Zuck wanted to preempt Apple’s news. Here’s what the Quest 3 looks like…

Here’s EXACTLY How Instagram Ranking Works

Is there anything more maddening than trying to create content for a social media platform without knowing all the ins-and-outs of exactly how its algorithm works?

It’s one of the biggest challenges as a digital marketer. Well today, the team at Instagram wants to make your life a bit easier by dropping a DEEP DIVE into how their ranking algorithms works.

TLDR - Explained: How The Instagram Ranking Algorithm Works

Instagram has always been tricky for marketers. It doesn’t rely on just one algorithm. Instead , it uses a variety of them for each separate part of the app.

That means there are separate algorithms for…

• Your Feed

• Stories

• Explore

• Reels

• And Search

And works best on one section does not necessarily translate to the others. Of course, keeping it all straight can be a bit daunting, so they broke it all down by section in this report.

Our Take - Pay the closest attention to Reels and Feed. Reels are being prioritized the most by Instagram and they definitely want people to engage there. They’ve embraced short-form video and so should you. The Feed is also a great place to engage with your followers and let them know about upcoming events, offers, and sales.

11.7 Hours

That’s how much time the average Instagram user spends on the app every single month, according to Hootsuite.

Daily Hack - Scale With Loss Leaders

When you’re a small business, embracing loss leaders can be tough. So we don’t recommend this strategy to everyone.

But when you can look further into the future, and recoup the money spent on your loss leaders at a later time, you can become lethal with your marketing.

And that leads us to today’s daily hack. Embracing loss leaders.

Paid ads are our favorite way to scale because of how FAST it is.

Once we have an ad that's working, we just turn the dial up with more ad spend. Of course, ads can get expensive – especially as you increase your ad spend and target colder audiences.

At some point, you'll need to accept losing money on the front end with paid ads in order to compete. Many companies aren't willing to do this, but if you're prepared to only recover 50%-75% of your money on day 0, you can outcompete others for ads.

For example, the direct response giant Agora is known to sometimes spend $300 for a $40 sale! 

They do this because they have extremely strong backends, and the financing to survive a 6-month breakeven period.

This strategy allows them to outbid their competitors on ads, helping them scale rapidly.

You don’t need to go that extreme, but by embracing the concept of loss leaders and being willing to lose money upfront, you can outmaneuver your competition, dominate ad space, and step on the gas of your business’ growth.

Did you find today’s Daily Hack useful?

In the Digital Marketing Alliance we’re going DEEP on all of the EXACT marketing tactics we use every day. With over 50 comprehensive video lessons, we offer a step-by-step guide to all our daily marketing operations..

And that’s just a piece of what you get. Go Here & See Everything Our VIPs Get!

ICYMI - The Biggest Stories You May Have Missed

Meta Shares New Video Ad Performance Data - With the cost of ads rising and competition increasing, it’s imperative you know how your ad campaigns are performing. Well, Meta just dropped a ton of new data insights to help you optimize your campaigns. You can check it out right here…

TikTok Creators’ Financial Data Stored in China - This is sure to bring back more calls for a TikTok ban. A new report suggests that sensitive information from U.S. Creators including financial info and social security numbers are actually being stored in China, not in Virginia like the company said. It’s a tough look for the company already facing regulatory concerns.

Freelancers: Avoid These 7 Financial Mistakes - One of the best things about being self-employed is the freedom it allows. But there are also some financial mistakes many of us make that we aren’t even aware of. Here are 7 common mistakes to avoid. Are you making any of them?

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