Rumors about Apple developing its own search engine have been floating around for a long time, but now there’s A LOT of smoke.

According to Bloomberg, Apple has what it needs to create a true Google replacement.

A group in Apple has been working on developing a next-generation search engine for Apple’s apps codenamed “Pegasus.”

Apparently, MICROSOFT of all companies has approached Apple to team up in this effort.

The goal, of course, is to make more money. Right now Apple drives its users to use Google search, but if it had its own in-house search engine, then it could generate A LOT more revenue for the company.

Here’s the rundown for today…

• Facebook Tracking Ban? - EU Threatens To Tighten Regulations

• Meta Reveals New Data - What People Are Actually Buying

• New Youtube Tool - More Subscriber Info

• 21 Facebook Ad Tips - Ideas You Can Apply Immediately

• Great Lead Magnets - What They Look Like

Lurn Bytes: Your Daily News Download

Meta Faces A Complete Ban On Ad Tracking In The EU - Norway’s data protection authority is asking for a permanent, Europe-wide ban on Facebook and Instagram's practice of tracking and profiling users for ads without their permission. If the European Data Protection Board agrees, this could mean Meta would have to ask users for permission to show them personalized ads across most of Europe, limiting their effectiveness...

Meta Releases Report On How Users Consume Ads - Meta has shared a new report talking about the changes in how people are buying things and what companies should think about when they're advertising. The report says companies will do well if they spend more on advertising in digital places, and it talks about the importance of things like short videos, messages from businesses, and using AI in advertising...

Youtube Launches New Subscriber Analysis Tools [Video] - YouTube introduced new analytics features that provide creators with insights on why subscribers cancel their memberships and how new and returning viewers engage with their content. The updates include a dedicated "New and Returning Viewers" tab and additional data cards...

Strategies You Can Apply To Your Facebook Ads Right Now

Facebook ads are one of the most effective and widely used traffic generation strategies right now.

This article caught our attention because it describes 21 strategies that you can try out RIGHT NOW on your Facebook ad campaigns.

TLDR - 21 Facebook Advertising Tips to Try Right Now

Here are the 21 strategies the article discusses…

1. Immersive Experience with Facebook Canvas Ads: Make ads with videos, images, and texts that let people interact and learn about your brand without leaving Facebook.

2. Facebook Carousel Ads: Show multiple products in one swipe-able ad to give users more options to choose from.

3. Page Post Engagement Ads: Use these ads to get more people to see and interact with your posts, even if they already like your page.

4. Facebook Video Ads: Make simple videos about your products because people are more likely to buy after watching a video.

5. Facebook GIF Ads: Use short, looping videos (GIFs) to grab attention quickly without needing lots of time or money.

6. Facebook Lead Ads: Collect information from interested people right on Facebook, so they don’t have to go to your website.

7. Use Facebook Analytics: This tool helps you understand how people interact with your page and ads, so you can make them better.

8. Account Structure: Organize your ads properly, focusing on your main goal for each campaign, to spend your money more effectively.

9. Small Budget Strategies: Even with a little money, you can create successful ads by using what you already have and understanding your results.

10. Facebook Remarketing: Show ads to people who have interacted with your brand before, like visiting your website or liking your page.

11. Custom Audiences: Use these to show ads to specific groups of people, based on their behavior, interests, or other characteristics.

12. Lookalike Audiences: Find new people who are similar to your existing customers or fans.

13. Facebook Pixel: Use this tool to track what people do after clicking on your ad, so you can make your ads better.

14. Audience Insights for Audience Creation: Use this tool to find out more about different groups of people, so you can create more effective ads.

15. Behavior, Interest, & Demographic Targeting: Choose who sees your ads based on what they do, like, and are interested in.

16. Ad Sizing & Spec Requirements: Make sure your ads look right by using the correct sizes and formats for images and videos.

17. Create Relevant Ads: Make ads that are interesting and useful to the people you are targeting, so they are more likely to interact.

18. Ad Placements: Choose where your ads appear on Facebook to get better results, like in the news feed, on Instagram, or in Messenger.

19. Competitor Matching: Look at how your ads compare to others in your industry to understand how to improve.

20. Be Aware of GDPR: Understand and follow the new rules about user data to avoid legal problems and respect user privacy.

21. Experiment with Different Audiences and Ads: Try different things to find out what works best for your goals and audience.

This is just a brief summary of each suggestion. For more details, check out the full article.

Daily Hack - What Makes A Great Lead Magnet?

All great lead magnets have some common elements that make them great. I already hinted at some. An effective lead magnet provides value, builds trust and naturally leads people deeper into your funnel. But there are a few more too…

A great lead magnet is unique.

If your lead magnet even seems like it’s something people have seen before, they’re NOT going to take action. This applies to both the landing page for your lead magnet, like an opt-in page, and the lead magnet itself.

If you’re giving away a generic free report, or running a generic-sounding webinar, it’s not going to cut it. People are busy and distracted. They’re not going to give you the time of day if they think your lead magnet has stuff they’ve heard before.

Avoid cliches and aim for specificity

Focus on a specific pain point, or a specific goal that your ideal customer has, and solve it completely. That means you need to be SPECIFIC.

If you’re giving away a free report through an opt-in page, make sure your headline is specific and catches their attention.

On top of that, make sure your free report delivers. It should provide actual value, and give them information they haven’t seen before.

Again, avoid cliches and the same old stuff that people are just going to ignore.

You don’t have to have some new invention to be unique though. You can put a new spin on a familiar topic.

For example, the 7 Habits of Highly Effective People aren’t anything new. Those concepts have been around forever, and most people are at least somewhat aware of them.

However, the way Stephen Covey distilled and explained that common knowledge is what makes it UNIQUE and groundbreaking.

If your lead magnet is unique and catches people’s attention, it becomes a literal magnet for your business. That brings us to the next point...

A great lead magnet is a NO-BRAINER to say yes to.

A lead magnet should appeal directly to a BIG PROBLEM or goal that your ideal customer has and solve it completely. When you really nail a good hook for it, it’s an automatic yes for your target audience.

When a prospect sees a great lead magnet, they think, “Wow, I can get this for free!?” And they take immediate action. That’s the kind of reaction you’re aiming for with a lead magnet.

With a lead magnet that’s a no-brainer to say yes to, you streamline the flow of micro-commitments. This way, people move from leads to customers as effectively as possible.

A great lead magnet is a win-win, for both the business and potential customer.

When done right, a lead magnet is a true win-win situation. Your business gets a new lead and your new lead gets something valuable.

If it’s one-sided in any way, it’s probably not a great lead magnet. Something that provides zero value to a potential customer is obviously not a good lead magnet.

On the other hand, something that takes you a year to create, or is expensive for you to deliver, isn’t a good lead magnet either.

Creating a win-win lead magnet comes down to this question: How can I wow my ideal customers while still keeping my business profitable?

A great lead magnet provides instant gratification.

This one is not mandatory, but it helps. If you can deliver value instantly to someone, they’re more likely to keep making micro-commitments.

Momentum is everything in business. If you have someone’s attention, keep it.

The power of instant gratification is why we love free reports and books. People get immediate value from it, and this leads to them engaging more with your business.

ICYMI - The Biggest Stories You May Have Missed

TikTok Launches New ‘Creative Assistant’ to Help Create Ads - TikTok has introduced a helpful tool called "Creative Assistant" to make it easier than ever to create ads. It offers examples and even makes sample ad scripts...

Reddit No Longer Allows Users To Opt Out Of Ad Personalization - Reddit has changed its policies to prevent users from opting out of sharing information that Reddit advertisers use to better target their ads. This is a win for advertisers, since it makes Reddit ads more effective, while some users aren’t happy about the change…

ChatGPT Can Browse The Web (Again) - ChatGPT, the most popular AI chatbot, now has the ability to browse the web and get up-to-date information. This was a feature that was available earlier in the year, but has now been brought back to its paid users…

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