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- Apple Plays Nice 📱
It’s frustrating texting between Apple and Android users.
That might change since Apple has caved to pressure and agreed to implement RCS standards on its iPhones in 2024.
What this means practically is that iPhones will allow for encrypted messages, read receipts, typing indicators, high-res images and videos, and more, when sending texts between iPhone and Android devices.
The green bubbles will stay green, but the experience of iPhone and Android users texting each other should get better.
Here’s the rundown for today…
New TikTok Ad Metrics - Better Track Conversions
AI Music - New Tool From YouTube
Meta Releases New Tools - Even More AI!
TikTok Vs YouTube - What’s Best For Your Business?
4 Tweaks For Better Offers - It’s All About Value
Lurn Bytes: Your Daily News Download
New TikTok Ad Metrics - TikTok is introducing a new metric called "Engaged View-Through Attribution" (EVTA) to better understand how ads influence purchases. TikTok believes this will offer deeper insights into how its ads lead to sales…
YouTube Reveals Easy Way To Create AI Music - "Dream Track" allows users to create music using AI in the style of various famous artists. This tool enables creators to produce up to 30-second soundtracks for their Shorts, featuring AI-generated voices of selected artists like Charlie Puth, Demi Lovato, and others...
New Meta AI Tools - Meta is introducing two new AI tools called "Emu Video" and "Emu Edit" for creating and editing videos and images on Facebook and Instagram. These tools are part of Meta's broader efforts to integrate generative AI into social media…
TikTok Vs YouTube For Marketers
If you want to generate traffic or build your brand, VIDEO is king. While just about every social media platform has video, there are two dominant players right now…
Youtube & TikTok.
The question this article addresses is which should you invest in for your business?
Advantages of YouTube
Diverse Content Types: YouTube provides a wide range of content, from vlogs to professional business workshops. This variety caters to different audience preferences, making it a versatile platform for businesses and creators.
Long-form Content: YouTube supports longer videos, like 30-minute workouts or 2-hour podcasts, allowing for in-depth content that can forge deeper connections with viewers.
High User Engagement: YouTube’s ecosystem fosters high user engagement through its algorithm, which focuses on user behavior to push content that aligns with individual preferences.
Advantages of TikTok
Bite-sized Content: TikTok specializes in short-form videos, ideal for capturing the essence of fleeting moments and trends, making it engaging for a younger demographic.
Platform for Viral Trends: TikTok is known for its VIRALITY potential, with its algorithm and user engagement fostering an environment where content can achieve overnight fame.
TikTok Shopping Options: TikTok Shop offers a personalized commerce platform, blending entertainment and commerce effectively, and showing significant growth for sellers.
Choosing Between YouTube and TikTok
Assess Your Business Objectives: Consider what you want to achieve with your content - reach, engagement, sales, etc.
Understand Your Target Demographic: YouTube has a broader audience range, while TikTok primarily appeals to the younger generation.
Content Type and Length: If your content is more in-depth and longer, YouTube may be more suitable. For shorter, trendier content, TikTok is ideal.
Engagement and Virality: If aiming for high engagement and potential virality, TikTok is the way to go.
Monetization and Advertising: Consider the different monetization and advertising options each platform offers.
Or just combine both platforms…
You can create content for YouTube and adapt it for TikTok, maximizing your reach and engagement across audiences.
For more detailed guidance, check out the full article!
Marketing Stat Of The Day
10X
Amount of more engagement Instagram has over Facebook, according to Forrester.
Daily Hack - 4 Tweaks To Make Your Offers Better
No matter what niche you’re in - the difference between a decent conversion rate and an amazing one is all about the OFFER.
Today, we have 5 tips to help make sure your offer is always as strong as possible. Let’s dive right in!
#1 - Identify Main Benefits
You hear us talk all the time about selling benefits, not features.
The features are the technical aspects and details of the products. The benefits are the problems the product solves or the pros of having that product.
Let's take online courses for example. The features of the courses are the video modules, the homework assignments, and the customer service provided.
The benefits are:
How easy they make getting your first client as a freelancer
How they help you leave the 9-to-5 rat-race
How they empower you to work from anywhere
And how you can turn that into a business
#2 - Create Community
One of the most powerful benefits you can offer is a sense of community.
With educational and digital products specifically, people want to feel as though they have a community of fellow students and mentors around them.
They want people they can reach out to when they have a question or want to talk. Even with physical products, there are often communities built around the product.
For example, you could find a bunch of online communities based around Apple products.
One simple way to create a community for your products is a Facebook Group.
#3 - Show Off Your Experience
You always want to show off your experience to your customers.
Why should they be buying from you instead of someone else? Your experience is key.
If you’re selling someone else’s product, show off their experience. Why are you recommending them?
Would you rather buy a product from someone who just threw a product together, or someone who is an expert in the field and knows what it takes to make a superior product?
Whenever you can, highlight the experience you bring to the table.
#4 - Use Testimonials
It's always good to highlight stories of people who have purchased the product previously.
People like to see that they aren't the first one to buy your product.
Whenever you can highlight people who have purchased your product (especially if it's a good review or testimony), that's going to create trust for you.
ICYMI - The Biggest Stories You May Have Missed
Major Changes Coming To Google Search Rankings - Google's Search Liaison, Danny Sullivan, hinted at significant upcoming changes to Google's search ranking system. Although initially it seemed these changes might be disruptive, Sullivan clarified that they are aimed at improving results, particularly for content that prioritizes users' needs…
Facebook’s new Paid Plan Comes With Ad Restrictions - It appears that if you’re in the European Union and want to sign up for the new Facebook ad-free plan, you might not be able to run ads for your own business…
GPT-5 Is Coming - We don’t have any details yet, but it has been officially confirmed that the next interaction of OpenAI’s GPT is on its way…
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