Apple is a great company that makes great products. However, it’s clear that they are a step behind with AI. Just compare Siri to its AI counterparts!

To catch up, insiders are reporting that Apple is investing over $1 billion per year into its generative AI products.

They’re specifically looking to use AI to improve Siri, Messages, and Apple Music.

It’s unclear if Apple will be successful. However, with more money pouring in, the pace of change in the AI world will probably accelerate…

Here’s the rundown for today…

• 15 Minute TikToks - Big Changes Coming

• GenZ Changes Shopping Habits - Shift To TikTok & Instagram

• Google Updates - Impacts On SEO

• Black Friday Sales - How To Get More From Your Ads

• Social Media Timeline - How Long Goes It Take To Make An Impact

Lurn Bytes: Your Daily News Download

TikTok Experiments With Longer Videos - TikTok is testing a new feature that allows users to upload 15-minute videos, longer than the current 10-minute limit. Originally, TikTok only allowed 15-second videos, but this limit has grown over time…

Surprising GenZ Shopping Habits - A new report reveals that 48% of GenZers will do their shopping on TikTok and Instagram this year. It’s another sign that more online shopping will shift to social media…

Google Update Shakes Up SEO - Google has finished its October 2023 Spam Update. This update, along with other Google updates, has created a turbulent month for SEO optimizers…

How To Get More Sales On Black Friday

Black Friday is the most important day of the year for eCommerce. In 2022, over $9.2 billion in sales were generated on Black Friday - it’s expected to be even higher in 2023.

Ads are a great way to boost your sales on Black Friday. That’s why we wanted to share this article with you…

TLDR - Ultimate Guide to Dominating Black Friday PPC in 2023

The article goes in A LOT of detail with specific strategies to get the most out of your Black Friday ad spend.

The author actually provides a nice summary of his key suggestions…

For Bids:

• Download your bids a week in advance, so you can use them after Black Friday

• Increase your budget, significantly

For Ads:

• Set up the promotion extension

• Add Black Friday references to your ads

• Consider changing the links to your website and adding inventory references

For Shopping:

• Add a new campaign with your most important products (or the products you run promotions for)

• Use Merchant Center promotions OR include sale_price in your feed

• Upload your updated prices in your feed around midnight

Remarketing:

• Focus your bids around your most recent visitors

• Decrease your bids significantly in the days after Black Friday, or exclude Black Friday

Keywords:

• Add previously paused keywords that cover products that are on sale

• Increase bids for low-position keywords that cover products that are on sale

This simplified checklist the author provides is a great place to start. However, he goes into MUCH more detail in the full article. Check it out!

Daily Hack - The Social Media Timeline Of Success

Social media is one of the best ways to build an audience. There's really only one trick to doing it...

Putting in the time.

It doesn’t matter what platform you’re focusing on - Facebook, Youtube, Twitter, TikTok, Instagram, etc - it’s all about putting in the time.

This isn’t easy, because it takes A LOT of time to start seeing results. Plus, frankly, you’re probably not going to be very good at it when you start out.

However, if you put in the TIME, then the results can be amazing. You can have an audience of people who trust and respect you - the foundation for a scaling business.

We’re going to talk about the TIMELINE of social media success. This is the GENERAL experience that many people have when trying to build and audience on social media.

The results of course aren’t guaranteed. However, if you know what to expect going in, then you’re more likely to build the audience you want…

Day 0 To Month 1

Brutal. No one cares. The algorithm doesn’t care. Your friends don’t care. You’re mom probably doesn’t even care.

You’re not very good at creating exciting content, and it takes FOREVER to create because you’re SLOW.

It’s a disheartening period because you’re not getting any results, and you’re not very good at it.

Month 1 To Month 3

This is where most people quit. If you survive this, you're going to start seeing HINTS of success.

You'll see consistent engagement. You'll see some recurring faces.

In addition, you’re starting to get GOOD at creating content. You’ll also get FASTER at creating it.

It’s still not really worth the time since you won’t be generating significant revenue, but if you squint you’ll see the light at the end of the tunnel.

Month 3 to Month 6

Now we're getting somewhere. You're going to see your audience start to build. You may start generating some business!

• You're getting tagged by others.

• You're getting quoted by others.

• You're starting to see signs of VIRAL growth.

Your audience is big enough now to get a few sales here and there. Again, nothing to get too excited about.

Month 6 to Month 9

This is often when you’ll see some of the biggest growth. The algorithm finally likes you because they’re seeing consistent engagement.

The algorithm not only trusts you now but it better understands WHO to show your content to.

You're starting to see some real sales start to close. This is the period where it'll be FUN. Major momentum.

Month 9 to Month 12

This is probably when you can solidify the status of INFLUENCER. Now, your numbers are starting to truly multiply.

• Your following is growing fast.

• You're getting sponsorship offers.

• You're getting a LOT of DMs and sales.

• You're getting a ton of word of mouth.

Month 12+

It just all piles on now. The show is unstoppable.

This is a common pattern for marketers on social media. Give it time and consistency. Keep improving month over month by studying your data.

It’s the only way to get the benefits of social media marketing…

ICYMI - The Biggest Stories You May Have Missed

Elon Confirms X Is Launching 2 Premium Tiers - Elon Musk announced that X (previously known as Twitter) will introduce two new premium subscription tiers. One will be cheaper than the current $8 per month plan but won't reduce ads, while the other more expensive tier will remove all ads…

Instagram Adds Polls in Comment Streams - Instagram is testing a new feature that lets users add polls in the comments of feed posts and Reels. This feature has been in testing for six months and can help brands and creators get feedback and increase engagement… 

LinkedIn Expands Profile Verification - LinkedIn is expanding its profile verification to more users by working with additional third-party partners. Verified profiles on LinkedIn receive more views, comments, and messages, and the platform hopes to verify 100 million users by 2025 to increase trust and reduce bots.

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