Good morning! Apple is making waves with its top-secret chatbot, internally dubbed "Apple GPT." It appears that Apple is gearing up to unveil its own AI tools, shaking up the industry in true Apple fashion.

According to reports, Apple has harnessed the power of AI by creating a framework known as "Ajax." This cutting-edge framework, running on Google Cloud and built with Google JAX, enables Apple to construct large language models similar to OpenAI's ChatGPT and Google's Bard.

While Apple keeps its strategy for consumer release under wraps, anticipation grows for a significant AI-related announcement slated for next year.

Now, here’s your full rundown this morning…

• ChatGPT Getting Worse? - Flagship AI Tool Under Scrutiny

• Micro-Influencers - Are They Worth It?

• Reels Upgrade - New Features For Instagram Reels

• Social Media Marketing In 2023 - What To Focus On

• Authority Boosters - Become An Authority In Your Niche

Lurn Bytes: Your Daily News Download

ChatGPT's Performance Questions - As news of Apple’s upcoming AI tool swirls, Chat GPT appears to be showing signs of performance degradation, according to a new study from Stanford University and UC Berkeley. Users have reported a decline in the AI’s ability to provide accurate answers and recall previous prompts…  

The Case For And Against Micro-Influencers - Influencer marketing is shifting away from celebrity dominated to a rising trend of micro-influencers, according to a study by HubSpot. With higher engagement rates and authenticity, micro-influencers are becoming the favored choice for over half the marketers. However, this comes with its challenges...

Reimagining Reels - Reels are becoming dominant on Instagram, and Meta is investing in it with a template overhaul, making it simpler for users to create captivating content. The platform is introducing a categorized Template Browser and automatic incorporation of elements from selected templates. These changes are expected to make it easier to create Reels, and may also introduce new dynamics to the Instagram content game...

Boost Your Social Media Marketing In 2023

Now that we’re halfway through the year, it’s a good time to check in and discuss how to get the most out of social media in 2023.

TLDR - Social Media Marketing Trends in 2023

Social media platforms like TikTok and Instagram are evolving, and understanding these changes is key to a successful campaign.

For instance, users are shifting towards private sharing and using social media as entertainment through short videos. Even Twitter and Pinterest are adding new features for sharing video content.

These platforms have developed new features such as Instagram's lead forms for business profiles, the broadcast chat feature "Channels", and the Threads app. Facebook has added Click-to-Messenger Ads and Lead Gen forms for company pages, while LinkedIn has launched DMs for company pages.

Generative AI is a rising trend, with platforms integrating new AI tools to help marketers streamline their processes. 

Instagram is testing an AI chatbot, and Meta is using AI for ad captions and visuals. LinkedIn has also introduced generative AI prompts for job posts and InMails.

If you want to boost your brand’s awareness and get more out of social media, then these are important trends to pay attention to.

You can find more details in the full article here... 

Daily Hack - 5 Ways To Boost Your AUTHORITY

One of the most powerful assets you have as a marketer is your reputation. The more of an authority you’re seen in your niche, the easier it is to connect with big players in your niche, open opportunities and ultimately make more sales.

It's like having a shining badge of trust and expertise.

Think about your own buying decisions. How much more likely are you to buy from someone who you trust and respect?

That’s why it’s important to invest into boosting your authority. This takes time, effort and of course consistently delivering results for your customers and clients.

However, there are 5 specific authority-boosters that can give your brand a jolt of authority and help you build a reputation quickly. Let’s break them down…

Authority Booster #1: Media Appearances

There’s a phenomenon in psychology called the Mere-Exposure Effect. The more someone sees you, the more they subconsciously associate you with good things.

Some people take this too far and say “all press is good press,” but the basic idea that the more people see you, the more of an authority they see you as is generally true.

That’s why you want to get in front of people as much as possible. Whether it’s traditional media, social media, Youtube or podcasts, you’ll grow your authority the more people in your niche see and hear you.

Authority Booster #2: Pictures with Celebrities

When people see you with celebrities, they'll think, "If they're hanging out with them, they must know something!"

And just like that, your authority gets an instant lift.

When I talk about celebrities, I’m not necessarily talking about big A-List celebrities who are difficult to access. I’m just talking about people with credibility to your audience.

In your niche there are people who are well known and respected. They go to events and conferences. If you go to those events and conferences, then you can probably meet them. If you show them respect and offer some value, then you’ll walk away with a picture AND a connection who can open new doors for you.

Authority Booster #3: Pictures on Stage

Pictures of you on stage with a captive audience are absolute gold-mines for your marketing. It instantly lends you credibility & authority.

To take advantage of this, all you need to do is speak in front of crowds and get some pictures of you doing it!

• You can host an event of your own at a local hotel or event center.

• There are other people hosting events all of the time who are looking for speakers.

• You can even join a local group and present in front of them.

Authority Booster #4: Write a Book

Books are the ultimate business card. When we see someone with a book, with instantly think they’re an EXPERT in their field.

Even if you don’t go through a publisher, and even if you don’t make many sales, publishing a book can be a big asset for your business.

Today it’s EASIER than ever to write & publish a book. You can utilize an AI tool like ChatGPT to quickly write a manuscript, or you can pay a freelance writer to write it for you. Then you can go to Amazon and self-publish both physical and digital versions.

Authority Booster #5: Go Win Some Awards

It’s a no-brainer that winning awards and proudly displaying them on your website & social media gives your brand a lot of credibility. What you probably haven’t considered is that there are A LOT of awards that are pretty easy to win.

Sometimes all you have to do is apply!

Check out niche-specific websites, local business associations, newspaper & websites, along with competitions. You might be able to start building your award stack faster than you thought!

ICYMI - The Biggest Stories You May Have Missed

Twitter Struggles With Advertisors - Twitter CEO Elon Musk himself revealed that Twitter’s ad revenue is down by 50%. He also revealed that new features like Twitter Spaces are not profitable yet. This suggests that Twitter could be vulnerable to Meta’s new Threads platform. It also might mean that Twitter ads are currently available at a discount to digital marketers.

A New ChatGPT Competitor Just Launched - Anthropic released its new chatbot, Claude 2. It works like the very popular ChatGPT. The biggest advantage is that it’s able to analyze, summarize & match the style of documents that you upload, including PDFs. It’s also free to use. If you’re looking for another way to quickly create content, then check it out…

Harness The Power Of Video Marketing - If you want to market online, then you need to create video content. It’s the most widely consumed and shared type of content online. It doesn’t have to be expensive or difficult. You just need the right tools and the right strategy…

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