There have been some incredible advances in AI this year. One of the areas that isn’t talked about much, but is both exciting and creepy, is using AI to literally read people’s minds.

Neuroscientists managed to re-create a Pink Floyd song from a listener’s brain activity.

The audio track they generated is in the article. It’s pretty amazing.

Maybe one day we’ll be able to record our dreams, talk to others telepathically, or even bring out people’s memories. Plus I’m sure one day marketers will be able to run campaigns targeting certain thought patterns…

Here’s the rundown for today…

• Apple Pays Out - Some Users Receiving $65

• LinkedIn Focuses On AI - New Report

• SEO Management - Optimize Your Website

• SEO For Beginners - How To Get Started

• Risk Reversal - 7 Strategies

Lurn Bytes: Your Daily News Download

Apple Is Paying Out Batterygate Settlement - Some Apple users are finally receiving their $65 payout. It’s the result of a 2018 class action lawsuit claiming Apple intentionally slowed down iPhones in an effort to push consumers to upgrade to a newer phone. Apple denied the allegations that it was doing this, but they chose to settle the case rather than go to court…

LinkedIn’s Future Of Work Report Focuses On AI - LinkedIn put out a report about how the evolution of generative AI is impacting different professions. It also talks about what you should be doing to position yourself and your business in the best position to thrive in the AI revolution. Check out the full 30-page report…

SEMRUSH’s Reveals SEO Management Tips - Search Engine Optimization is used by many businesses to generate organic traffic. SEMRUSH is one of the most popular SEO tools, so when they publish an article about how to optimize your website for SEO, it’s a must-read…

Beginner’s Guide To SEO

A lot of marketers focus most of their efforts on paid traffic. It’s the fastest way to generate leads for your business. However, paid traffic has its limitations and challenges - especially as you SCALE and have to reach COLDER audiences.

That’s why it’s important to have an organic traffic strategy that complements your paid traffic. One of the most powerful ways to generate organic content is to appear HIGHER on search engine results.

TLDR: The Quick & Easy Guide to Organic Traffic (+5 Tips to Drive More Fast)

This article is a wonderful introduction to search engine optimization. It breaks down 5 important ways to rank higher on search engines:

• Update and optimize local listings

• Create quality, keyword-targeted content

• Follow on-page SEO best practices

• Optimize page speed

• Guest posting

Here are the top takeaways from the article:

The Power of Organic Traffic: Think of it as the retirement account for your marketing strategy. It might not be flashy, but it pays off big in the long run. SEO can be a sustainable way to grow your business today and beyond.

Trust & Authority with Organic Search: Did you know many users perceive organic listings as more trustworthy than paid ones? Having your brand organically rank high on search engines can build A LOT of credibility.

High-Quality Traffic: Users coming to your website through organic search are actively seeking the solutions you offer. Unlike display or social ads, you're not interrupting their browsing – you're the solution they've been searching for.

The Magic of SEO: Discover the art of driving consistent, high-quality traffic to your website without the continuous expense of ads.

There are a lot of details in the article, including some specific examples and guidelines. Check it out here!

Daily Hack - 7 Ways To Reverse The Risk

Most online marketers know that if they reduce the risk of buying, they’ll increase the conversion rates of their offers. That’s why generic 30-day money-back guarantees are EVERYWHERE.

However, you can go a step further with your guarantees and reverse the risk entirely.

In risk reversal, businesses not only remove the risk for the consumer but also ASSUME it on their behalf.

The underlying message is that you’re so certain about your product's efficacy that you’re willing to bear the costs if a customer doesn't find value in it. It addresses the TIME & EFFORT investment that customers take when they buy your product.

Here are 10 ideas for Risk Reversal Guarantees that you could consider using with your own offers.

Idea #1: Double Your Money Back

If a customer is unhappy, you’ll refund 2X or 3X their investment.

Idea #2: Keep The Product, Get A Refund

If a customer is unhappy, they’ll get their money back AND keep the product. If it’s a coaching program, they’ll continue to get to access the coaching sessions.

Idea #3: Buy Now, Pay Later

The customer doesn’t have to pay anything upfront before accessing the product. They’ll be billed for it after a certain amount of time.

Idea #4: Keep Working Until X Result

If they don’t achieve their goal during the normal amount of time in the program, you commit to continuing to give them training, coaching, and support until they achieve their goal.

Idea #5: Upgrade Their Program

If they don’t achieve the goal during the normal amount of time in the program, you will upgrade their service for free.

Idea #6: Pay For Performance

You only get paid when they get certain results. Used a lot by consultants who don’t depend on the customer taking action.

Idea #7: Delayed Second Payment

If they’re on a payment plan, you can offer to delay the second payment until a specific result is achieved.

Before you implement a risk reversal policy, be sure to consider these 3 things…

Is Your Product Good? You only want to reverse the risk on a product or service that you 100% believe will get your customers the results they want.

Financial Risk: Can you handle the financial implications of your risk reversal guarantee?

Qualify Your Guarantee: Some of your customers might try to exploit this. You need to set parameters that qualify a customer for the risk reversal - mainly using your product!

ICYMI - The Biggest Stories You May Have Missed

ChatGPT Expands Custom Instructions Feature To Free Users - OpenAI announced that it’s expanding custom instructions to all users. This means that free users can now save time by not having to repeat the same instructions every time in a thread. That’s good news for marketers who aren’t signed up for the premium plan…

Youtube Gets More Aggressive Against Ad Blockers - Youtube continues to try and discourage ad blockers. Last month they limited users with adblockers to watching 3 videos. Now they’re showing them a countdown popup demanding they turn off their ad blocker or sign up for Youtube Premium. The goal is to better monetize their users with ads and Premium subscriptions….

How To Write A Landing Page That Works - To turn your traffic into a profitable asset for your business, you need a great landing page. If you want to create better landing pages, check out this infographic, which breaks down a simple framework for a landing page that can be applied to all kinds of online businesses…

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