It’s no secret that the AI hype train has been going at full speed over the last year. A new Washington Post analysis shows that more than 1,000 companies mentioned AI in their quarterly reports this summer.

It’s a modern gold rush, and the biggest winners might be the companies selling the shovels.

On Thursday Nvidia, whose chips power the hardware behind these new AI platforms, reported massive profits that propelled the company’s valuation to over $1 trillion.

With the AI revolution showing no signs of slowing down, companies like Nvidia - and their investors - have every right to be excited for the future.

Here’s the rundown for today…

• New Ad Library Tool - Track Branded Content On Meta

• Reddit Ads Upgrade - New Targeting Categories

• Google Ads Paid Support - Now Available To Small Businesses

• Organic Traffic - 7 Best Strategies

• Bonus Ideas - Create Irresistible Offers

Lurn Bytes: Your Daily News Download

Meta Adds Branded Content Campaign Oversight to Ads Library - Meta has released a new Ads Library tool that allows you to track branded content campaigns across Facebook and Instagram. This offers critical insights into how competitors and brands are collaborating with creators. Not only can you search by user, but you can also examine campaigns by brand, gaining valuable perspectives on effective partnership strategies and campaign cadence…

Reddit Expands Interest Targeting for Ads - The platform has massively expanded interest targeting categories, skyrocketing from 66 to 152 options, for audience targeting based on subreddit engagement and topical interests. As Reddit's most popular form of targeting, this update allows you more control and transparency, making it easier than ever to reach the right users. Reddit isn’t the most popular advertising platform, but some marketers might want to test it out…

Google Rolls Out Enhanced Customer Service For Small Businesses - As we covered before, Google is releasing a new service designed to boost your Google Ads performance with specialized advice. This is now accessible to small businesses through Google's new paid customer support service. For a fixed fee of $50, anyone can book a one-on-one consultation with a Google Ads rep—a premium service historically reserved for their largest clients…

7 Organic Traffic Strategies

At Lurn we love paid advertising, but paid advertising has its risks. The biggest risk is that you’re putting money on the line. Paid advertising also becomes harder over time as you need to reach colder audiences.

Organic traffic takes longer than paid traffic, but it scales well and doesn’t require putting as much money on the line.

Let’s talk about some ways to generate organic traffic.

TLDR - 7 Organic Marketing Strategies To Scale Faster In 2023

This article talks about 7 of the best organic traffic strategies to generate leads for your business. You should read the full article to get all the details, but we’ll give you an overview of the methods they talk about.

Note: Don’t try to do all of these! Focus on one or two and try to do them amazingly well.

#1 - SEO

Create content on your website (pages & blog articles) that rank for specific keywords your ideal customer is searching for on Google and other search engines.

#2 - Partnerships

Team up with other companies in your industry where you’re not competing with one another directly, but you’re targeting a similar customer.

#3 - Podcast Interviews

Get interviewed on podcasts within your industry where you can share your expertise, establish yourself as a thought leader, and attract new customers to your business.

#4 - Social Media

Use social media to establish yourself as an expert, build a following, and turn followers into paying customers.

#5 - Content Marketing

Create high-value content that speaks directly to your ideal customer and pulls them into your email list so that you can continue communicating with them.

#6 - Conversion Rate Optimization (CRO)

Optimize your website and all of its pages to convert as many website visitors as possible into email subscribers or paying customers.

#7 - Email Marketing

Build an email list of your target audience, then regularly communicate with them through a newsletter and automated email campaigns to convert them into paying customers.

Check out the full article for more details, including examples and guidelines on how to get started…

Daily Hack - The Power Of Bonuses (And What Kinds To Create)

A Killer Offer is the foundation of all great businesses. A big part of that is the BONUSES.

Many marketers know they should have them, so they come up with some and tack them onto their main product. It’s obvious they didn’t put a lot of thought into them.

This is a big mistake.

Irresistible bonuses are ESSENTIAL to create an irresistible offer.

The best bonuses give your customers SPEED & AUTOMATION. They also address the common FAILURE POINTS that block your customers from getting the results they want. Finally, they address OBJECTIONS that prospects might have to buy your offer, such as…

• It’s too expensive

• I don’t have the time

• I don’t think I can do it

• It sounds like a lot of work

• I’m not good with technology

If you create bonuses that address these objections head-on, it’ll drive up the value of your offer, increase your conversion rates, and help your customers get better results.

To get great bonuses, you need to ask yourself what kinds of tools and resources your customers need to get their desired end result faster and with less effort. Think…

• Checklists: Give your customers step-by-step checklists, reducing overwhelm and reminding them of what’s important.
  

• Templates: Give your customers a head-start by removing the paralysis of the blank page.
  

• Research: Save time and ensure that your customers have all the essential information they need.
  

• Swipe Files: Offer inspiration and practical examples to learn and draw from.
  

• Done For You Elements: Help your customers leap over roadblocks by doing the heavy lifting for them.
  

• Software: Empower them with automation and speed, amplifying the user experience.
  

• Fast-Start Training: Help them get results fast, addressing a major objection.
  

• Advanced Training: Future-proof your customer's journey, ensuring they're equipped for every stage of their progress.

While not every one of these bonuses will work in every single offer, just one or two of them could take the value of your offer to the next level.

With the right bonuses, not only will you see a surge in sales and conversions, but you'll also earn the trust and gratitude of your customers.

After all, success in business isn't just about making sales; it's about making a difference. And with the right bonuses, you'll do exactly that.

ICYMI - The Biggest Stories You May Have Missed

TikTok Publishes 2023 Holiday Marketing Guide - TikTok has released a guide for marketers on how to get the most out of the platform during the final months of 2023. This article sums up the key points in the report. If you want to take advantage of the fastest-growing social media platform, it’s worth checking out…

Meta Confirms AI ‘Off-Switch’ Incoming To Facebook, Instagram In Europe - Users in the European Union will have the option of using a chronological feed on Facebook and Instagram. This was done to comply with the EU Digital Services Act (DSA), which implements expanded control and transparency measures for European social media users. The action might reduce the engagement of European users, although it depends on how many people take advantage of this new option…

Threads Launches Its Highly Anticipated Web App - In a long-awaited move, Meta’s Twitter competitor has FINALLY released a desktop version. Threads has been struggling as its user base has plummeted since its initial launch. However, with a massive company like Meta investing in it, it’s still worth keeping an eye on for marketers…

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