A treasure trove of ancient texts might soon be readable, thanks to advances in AI and machine learning.

Researchers have successfully retrieved a single word, "porphyras" (meaning "purple" in ancient Greek) from a fragile papyrus scroll that survived the eruption of Mount Vesuvius almost 2000 years ago.

These scrolls are more or less charcoal at this point, so they’ve been impossible to study without causing damage.

A new method using artificial intelligence is now making it possible to DIGITALLY UNWRAP these scrolls without causing damage.

There are over 1800 of these scrolls from a single library. Recovering such texts could revolutionize our understanding of the ancient world.

Here’s the rundown for today…

• Facebook Reels - More Ad Options

• Google Adds Image Creation - Response To Bing

• Social Media Checklist - Get The Most From Social Media

• Bold SEO Predictions - How It’ll Change

• Deepen Your Funnel - Get More From What’s Working

Lurn Bytes: Your Daily News Download

Meta Announces New Ad Options For Facebook Reels - Meta has introduced new advertising features for Facebook Reels. This includes Collections Ads and a "Swipe Left" function, helping brands enhance their ad reach during the holiday season...

Google Adds Image Creation To Search - Google has introduced a new feature that lets users create images from text prompts. This move by Google aims to advance its AI capabilities and compete with Microsoft's Bing...

Social Media Checklist [Infographic] - The team at Giraffe Social Media has made a checklist to help brands improve their social media strategy. This list gives a good starting point for planning and can be adjusted to fit specific needs…

5 Bold SEO Predictions From An SEO Expert

AI is transforming the world of digital marketing. ChatGPT and other tools make it EASY to create content, which is already impacting search engine optimization.

In this article, an SEO expert with 10 years of experience makes some bold predictions about the future of Search Engine Optimization.

TLDR - The Future Of SEO: 5 Bold Predictions Based On 10 Years Of SEO Experience

Here’s a summary of the 5 predictions Connor makes.

#1 - AI & ChatGPT Will Enhance AND Hurt SEO

AI can speed up manual SEO processes and offer insights marketers might not have thought of on their own.

However, if used improperly, AI might lead to an OVERFLOW of poor-quality content.

It's essential to find a balance when incorporating AI into SEO strategies.

#2 - GrE-A-T Content Will Win the SERPs

Quality content that displays Experience, Expertise, Authority, and Trust (E-E-A-T) will rank the highest.

Google values this type of content, as it's beneficial for users.

Regardless of technology changes, QUALITY CONTENT is always in demand.

#3 - Mobile & Voice SEO Will Continue to Rise in Popularity

More than HALF of online searches are on mobile devices, and many people use voice search daily.

As these technologies become more common, they'll become more vital for SEO.

#4 - The Best “System SEOs” Will Outlast the AI Rush

High-quality content creators will stand out even as AI becomes more integrated into SEO.

Those who understand the full SEO process and can create systems for consistent quality will thrive.

#5 - Is SEO Dead? Absolutely Not. Will SEO Exist in 5 Years? Yes!

SEO is about answering users' questions and meeting their needs.

Even with advancements in AI, people will still turn to search engines for in-depth answers and trusted brands.

Remember, the core of SEO is providing valuable answers to users' questions. As technology changes, those who focus on quality and user intent will continue to succeed.

Check out the full article for more details!

Daily Hack - 4 Key Offers To DEEPEN Your Funnel

Many entrepreneurs expand their businesses horizontally with new funnels. They get into a cycle of creating and launching funnel after funnel - often burning out in the process.

In many cases, it’s better to expand your business vertically where you focus on DEEPENING the offers that are already working.

When you expand your business vertically you prime yourself for scaling because…

• You give your customers more opportunities to buy

• Your average customer value increases

• You can afford to lose money on the front end, which means you can profitably invest in ads

To expand vertically, you need to deepen your most profitable funnel. That means creating additional offers that flow from your main offer.

In our business, these are the offers that we built, one by one, which significantly increased our core offer’s profitability so that we could keep profitably adding new customers.

There are four offers that you need to develop:

1. Acquisition Offer

2. Liquidation Offer

3. Profit Offer

4. Stability Offer

When you build all 4 offers you will maximize average customer value and get the revenue that you need to get the most out of ads.

Acquisition Offer

This is your main offer that turns leads into customers. It’s an offer that can be sold to a cold audience that doesn’t know anything about you.

Often acquisition offers are low-ticket offers, but they don’t have to be.

At Lurn, we’ve used everything from $7 books to $1000 course-software bundles as acquisition offers.

Liquidation Offer

These are the upsells, downsells, and bump offers that are promoted alongside the acquisition offer. This offer is meant to RECOVER as much of the ad cost as possible.

When you are paying for traffic, the goal is to recover at least 60% of your ad costs with your liquidation offers.

That puts you on pace to become profitable within 30 days.

Profit Offer

These are offers that you promote in the days and weeks after they buy your first offer. They’re usually HIGHER-END OFFERS that allow you to generate a profit.

To be specific, we’ve had success selling high-end events, coaching programs, and advanced courses.

It only takes a few sales of these high & super ticket offers to transform funnels from money losers into money makers.

Stability Offer

As your business grows, so do your expenses. Salaries, contractors, software, office space, and services will put a lot of stress on your bottom line.

It’s really stressful if you start the month with $0 coming in!

That’s why we suggest creating some kind of recurring offer that allows you to start the month with some revenue coming in.

These could come from memberships, maintenance fees or ongoing access to your programs.

You don’t need to create all 4 of these offers right away. However, it’s good to include all 4 in your long-term plans!

ICYMI - The Biggest Stories You May Have Missed

Spotify Partners With OpenAI - The company that created ChatGPT is working with Spotify to automatically translate podcasts into foreign languages WHILE maintaining the speaker’s voice. If you have a podcast on Spotify, this new partnership could help you reach new overseas audiences…

YouTube Tests New Community Notes Feed in Mobile App - YouTube continues to encourage creators to create more written posts. They’re testing a new "posts-only" feed on its mobile app for users to easily find Community posts from creators they follow or might like. This feature aims to enhance engagement and keep viewers updated with more than just video uploads…

Instagram Threads preps a Trending Topics feature in battle with X - This will show trending topics and discussions. Despite rapid growth after its launch, Threads' usage has declined, and the platform is working on new features to remain competitive and attract users…

Let Us Know What You Think!

Did you like today's issue? We'd love to hear from you! Let us know what you think about Lurn Daily...

For any other questions, please reach us at [email protected]