AI continues to revolutionize digital marketing.

eBay has introduced a new AI-powered tool that allows sellers to create entire product listings using a single uploaded photo.

The tool automatically generates details like the product title, description, and item category!

While the tool has faced criticism for the quality of the generated text, it could make it MUCH easier for sellers to get their products listed on the platform.

You can expect to see this in the future on other platforms in the future.

Here’s the rundown for today…

• YouTube Ad Changes - Less Control Coming

• iPhone Users More Valuable - New Data

• Apple Event - What To Expect

• The Power Of FREE - Powerful Tips

• Info Product Topics - 3 Things To Consider

Lurn Bytes: Your Daily News Download

YouTube Is Reducing Your Control Options For Ad Placement - Starting in November, YouTube is changing how ads work on its platform by automatically selecting the types of ads that appear on new videos, instead of letting creators choose. They’re also testing new ad formats and controls for live streams and Connected TV (CTV), aiming to improve viewer experience and boost creator earnings…

iPhone Users Spend Seven Times More On Apps Than Android Users - New data shows that iPhone users spend seven times more money on apps than Android users, making them much more valuable to app developers. The study also suggests that as technology advances, people could be willing to spend even more money on immersive experiences like Vision Pro apps…

What To Expect From Next Week’s Apple Event - It’s that time of the year - new Apple products! At the upcoming Apple Event on September 12, the company is expected to reveal the iPhone 15, which will likely have a USB-C port due to EU regulations, and the Apple Watch Series 9. Rumors also suggest that there might be new AirPods, updates on the Vision Pro headset, and more details on operating systems, although new Macs are not expected this time…

The Power Of FREE

Lurn’s CEO Anik Singal calls himself the “King of Free” for a reason…

He’s been very good at delivering value for FREE. If he’s giving away a book, a class, a summit, or an event, he’s going to make sure he’s giving away value that people would pay for.

He explains the whole psychology and strategy in this video…

TLDR - My #1 Favorite Marketing Tip - Make It FREE!

In the video, Anik delves into the marketing power of offering products or services for free. Free offers are a powerful tool for drawing in potential customers and establishing a sense of reciprocity.

By offering free trials, reports, classes, and other incentives, he has significantly boosted his conversion rates on different offers.

The reason is that free offers build TRUST and ultimately convert a higher percentage of users into paying customers.

Offering something for free doesn't cannibalize sales but rather serves as a valuable marketing tactic.

For example, when he shifted a $39/month subscription to a $1 trial, his conversion rates INCREASED from 1-1.5% to around 5%, doubling his customer intake.

Anik emphasizes that human psychology is wired for RECIPROCITY, and people are more inclined to engage with a brand that has already offered them something of value.

The bottom line is that a free gift strategy not only increases initial engagement but also boosts word-of-mouth marketing, creating a snowball effect of positive feedback and higher sales.

This only works though if the free offers are as valuable as possible, thereby enticing consumers to explore the brand's paid options.

Daily Hack - How To Choose A Topic For Your Information Product

So you've decided to create an information product and share your expertise with the world. That's fantastic! But now you're stuck on choosing the perfect topic.

Don't worry; you're not alone. Picking a topic is challenging for many entrepreneurs. People often say, "Pick a good niche," but what exactly does that mean?

Let’s look at the 3 most important factors to consider: Competition, Audience Size, and return on investment (ROI).

Competition: Don't Run Away From It!

Many people think that if a topic already has many courses, it's best to avoid it.

This is a misconception! Competition is actually a good sign.

• People are already spending money in this niche.

• Businesses are profitable, indicating that you can be too.

Remember, everyone has a unique perspective. Your course could offer something different that others haven't covered. Plus, new people are always becoming interested in topics and may not have seen the existing courses.

In short, don't run from competition—embrace it!

Audience Size: Who Needs Your Knowledge?

Suppose you're passionate about a very specific topic. Before diving in to create a course, ask yourself: "Is there a sizable audience interested in this?"

Sometimes a topic may have a large audience, like history enthusiasts, but they aren't necessarily looking for a course. They may prefer articles or documentaries.

In short, you want to look for a large group of people ACTIVELY looking for solutions or skills.

Here are some ways to figure that out…

• Look at keyword searches. If there are a lot of searches every month for specific keywords, that’s a good sign.

• Look at social media groups. If there are large numbers of people in groups on a particular topic, that’s a good sign.

• Look at Amazon sales. If there are a lot of people buying books on a particular topic, that’s a good sign.

Return-On-Investment (ROI): Is It Worth It?

ROI is about the benefits people will get from taking your course. Will your course help someone save their marriage, make more money, or improve their grades? The larger the benefit, the more they are willing to pay.

• Some niches, like dating, may be extensive but may not offer high ROI.

• Other niches, like saving a marriage, may have a smaller audience but offer enormous ROI.

That’s why offers built around saving a marriage are more expensive than programs designed to help people get more dates.

The stronger the ROI, the higher the prices you can charge, meaning you can get away with a smaller audience size.

Balancing Act: The Three-Legged Stool

Think of Competition, Audience Size, and ROI as the three legs of a stool. The stool will be unsteady if one leg is too short or too long. To set your information product up for success, you need to balance all three aspects.

ICYMI - The Biggest Stories You May Have Missed

How Marketers Are Using Generative AI [Infographic] - The infographic shows how marketers are increasingly adopting generative AI tools for various digital marketing tasks. While acknowledging the current limitations in quality and consistency of these AI tools, the infographic emphasizes their potential to boost productivity and says that their capabilities will only improve over time.

Top Tech Companies Targeting With New EU Regulations - The European Commission has officially designated several major tech companies—including Alphabet, Amazon, Apple, Meta, and Microsoft—as "gatekeepers" under its new Digital Markets Act (DMA). It’s trying to force these firms to comply with regulations aimed at curbing “anti-competitive behavior.” These include obligations like interoperability and allowing alternative in-app payment options. Failure to comply could come with steep penalties.

Intuit Integrates Generative AI Across All Products - Intuit has launched "Intuit Assist," a generative AI-powered assistant across its range of products, including TurboTax and QuickBooks. The new feature is designed to help small and medium-sized enterprises by speeding up tax filings, providing faster access to refunds, and offering personalized financial advice.

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