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One of the biggest benefits of paying for a streaming service used to be that you wouldn’t see any ads.
Over the last year, that has rapidly changed with Netflix, Disney+ and HBO all offering ad-supported options.
On Friday, Amazon announced that they’ll join the crowd and start featuring ads on their standard Prime Video offering.
The reason? Costs are going up and Amazon isn’t as eager to lose money as they were in the past. If you want an ad-free experience, it’ll cost an extra $3 per month.
Here’s the rundown for today…
Amazon Invests In ChatGPT Competitor - Big AI Play
89 Power Words - Make Your Copy Stand Out
Chat Ads Get Higher CTR’s - Better Results Reported
AI Transforms Video Marketing - Exciting Future
Customer Loyalty - 5 Ways To Reward It
Lurn Bytes: Your Daily News Download
Amazon to invest up to $4 billion in ChatGPT Rival Anthropic - The AI wars are heating up. Amazon announced it will spend $4 billion to invest in an AI company called Anthropic and will own a small part of it. This is to help Amazon compete with other big companies and work together on advanced AI projects using Amazon's cloud service…
89 Power Words To Make Your Marketing Stand Out [Infographic] - Here’s a useful infographic from Jansen Communications with words that can make marketing more eye-catching and effective. The infographic provides tips on using different types of words like cost-related words, superlatives, size-related words, adjectives, verbs/adverbs, words that create a fear of missing out, and trust-related words to improve marketing messages…
Ads In Bing Chat Are Getting Higher CTR’s - A representative from Microsoft says that people click on ads in Bing Chat 1.8 times more than they do in regular searches. She also revealed that shopping ads have higher CTR’s as well…
How AI Is Revolutionizing Video Marketing
AI is changing the marketing landscape in many ways. With all the focus on written chatbots, one of the most overlooked areas is in VIDEO MARKETING.
That’s why this article caught our attention.
Video marketing is a powerful tool for companies, helping to share their stories and convert viewers into customers.
Many marketers have seen positive returns using videos, and a whopping 75.7% of them are now using AI tools to enhance their work.
These tools help in editing, recommending edits, and creating content, making the process efficient and effective.
They can even produce PERSONALIZED content and suggest dynamic ads for viewers, based on analysis of past interactions and preferences.
AI also allows for the creation of interactive videos, engaging viewers more deeply and creating stronger connections with brands.
Advanced analytics provided by AI help marketers understand video performance and viewer interaction, to optimize content effectively.
The future of AI in video marketing is promising, with developments like improved content personalization, real-time analytics, automated voice translations and AI-powered influencer matching on the horizon.
Check out the full article for more AI use cases and predictions for where the video marketing is heading!
Marketing Stat Of The Day
49%
Percent of emails opened on mobile devices, according to IBM.
Daily Hack - 5 Ways To Reward Customer Loyalty
We talk about this all the time at Lurn Daily, but it’s worth repeating.
It's MUCH easier to get existing customers to buy from you again than to find new customers.
That’s just a fact of marketing. It’s also why it’s so critical to keep your customers happy. The more you help them reach their goals and provide stellar customer service, the more willing they are to buy.
But there’s another way to get repeat business that often goes overlooked.
Rewarding Customer Loyalty
Doing this gives your customers every reason to stick around and keep doing business with you.
There are a bunch of ways to reward customer loyalty, but 5 of our favorites are…
Gradually lowering their renewal fees on subscriptions
Granting them early access to fresh products
Giving them free or discounted upgrades for products they’ve already bought
Featuring them on your social media
Giving them more access to you and your team
None of these are that expensive for you, but they can make your long-time customers feel special and want to keep sticking around.
When you reward your customers' loyalty, you're not just locking in more recurring revenue – you're also turning them into raving fans who'll actively help you reel in new customers.
ICYMI - The Biggest Stories You May Have Missed
Facebook Allows Multiple Profiles - Facebook has made a new update allowing users to link multiple personal profiles, each having unique content, under one account. Before, users had to log in and out of different accounts as each profile was separate. This change by Facebook is aimed at keeping users engaged amid competition from other social media platforms and a reported drop in users…
TikTok Partners With Google - Google and TikTok are thinking about working together! TikTok might let people use Google search directly in the TikTok app, making it easier to find things and might help Google stay popular with younger users who like using TikTok to discover new things…
YouTube Announces New Creator Tools - YouTube is introducing new tools and features, including some cool artificial intelligence ones, to help video creators make even more exciting content! These include a feature to add creative backgrounds to videos, a free video editing app with lots of useful tools, and a new way to get ideas for videos based on topics you like…
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