A new report reveals that companies are spending money on influencer advertising at a rapidly growing rate.

They predict that in 2023, this kind of spending will grow 3.5X faster than spending on social media ads.

The report also says that events like the Hollywood writers' strike could create even more chances for influencers to work with brands.

This is good news for marketers since influencer marketing is one more way to generate traffic.

Here’s the rundown for today…

• Meta Ads Holiday Guide - Powerful Strategies

• TikTok Shopping Bush - New Tab

• ChatGPT Pain - Keeps Bleeding Users

• Low Converting Ads - How To Fix

• Super Ticket Customers - How To Attract

Lurn Bytes: Your Daily News Download

Meta Publishes New Guide to Using AI in Marketing for Holiday Campaigns - Meta has released a 16-page guide to help marketers use its AI tools for holiday advertising on platforms like Facebook and Instagram. The guide includes statistics, creative automation tips, and strategies to maximize the impact of holiday campaigns…

TikTok Tests New In-Stream Shopping Push in the US - TikTok is testing a new "Shop" tab for some users in the United States, where they can browse and buy products right in the app. This feature has worked well in China, but people in the U.S. have been slow to shop on social media apps like TikTok. The new shopping tab could be risky for TikTok, especially if the products are low-quality or fake, as that would make users lose trust in the platform…

ChatGPT Is Still Bleeding Users - ChatGPT has seen a decrease in active users for the third month in a row, but some experts think the back-to-school season might boost numbers. Factors like increased competition, reduced accuracy, and students being on summer break could have contributed to the decline…

How To Fix Low-Converting Facebook Ads

Are your Facebook ads getting clicks but falling flat when it comes to actual results? It’s a common problem that even experienced media buyers face.

That’s why we wanted to share this article with you. It addresses some of the most common causes of low-converting ads and gives specific suggestions on how to address them.

TLDR - 9 Super Common Reasons Your Facebook Ads Aren’t Converting

Here are some of the problems the article identifies and how to address them…

Check Your Landing Page 

If your Facebook ads are getting clicks but no one is actually buying or signing up, your landing page might be the problem.

Make sure it's easy to use, loads quickly, and matches the message of your ad.

Fix Your Meta Pixel 

The Meta pixel helps track what people do after they click your ad. If it's not set up right, you won't get accurate data.

You can go to the "Events Manager" in your Meta Business Manager account to see if everything is working correctly.

Clear Ad Copy 

Your ad needs to tell people exactly what you want them to do, like "Buy Now" or "Learn More."

If your message is confusing, people won't take action. Make your call-to-action super clear.

Target the Right People 

Make sure you're showing your ads to people who are actually interested in what you're selling.

You can dig deeper into Facebook's targeting options to find the best audience for your ads.

Avoid Ad Fatigue 

If people see your ad too many times, they get tired of it and stop paying attention.

You can check this in your campaign report under "frequency." If the number is high, it might be time to switch things up—change the ad or show it to a different group of people.

The full article covers more reasons your Facebook ads might be performing poorly and gives some specific ideas on how to fix them. Check it out!

Daily Hack - 5 Steps To Get More Super Ticket Customers

Finding super-ticket customers and clients is a great way to increase your revenue. You need fewer of them to hit your revenue goals, the offers are more straightforward, and you can make a major impact.

Today, we’re showing you 5 simple steps that can be used to find more high-ticket customers for their business…

Step #1: Think of the WHOLE Funnel

It all starts with the sales funnel. EVERY step of it…

Put yourself in the customer's shoes and take a look at your funnel objectively.

Think about every single step the customer will take when they land on your funnel page. The free gift they receive first should be directly correlated to the first low-ticket offer you promote. Of course, the super-ticket offer should be aligned as well.

Make sure the customer understands what is promoted at each step. Clearly define each piece. Give them a full understanding of how they’ll benefit with each piece. Make sure it’s all part of a COHESIVE NARRATIVE.

Once you understand exactly how your funnel should operate, it’ll be easier to find the right clients.

#2 - Optimize Your Online Presence

Every brand has a strong online presence these days. That should include yours.

Start with social media platforms like Facebook, Instagram, and Twitter. Nearly 90% of companies in the U.S. are using social media for the purpose of marketing — because it works!

A WEBSITE that reflects your brand in a positive way is also helpful.

New clients are everywhere.

The key is to go where they are and make sure they can see the opportunity right in front of them.

#3 - Reach Out!

Don’t just rely on customers finding you. It’s critical to seek them out too!

This can be done through INBOUND and OUTBOUND marketing.

Outbound is when you reach out to clients you think are a good fit. If you’re selling high-ticket or super-ticket offers and only need a few clients, this is a perfect fit. Think of messaging people directly on LinkedIn as an example.

Inbound marketing is done through advertising and content that are designed to draw people in. Once potential clients see the ad or content, it is up to them to make initial contact.

Inbound is great for products of any price...

#4 - Create Discovery Forms

This is another simple way to get high-quality leads for your high-ticket offers.

Discovery forms are simple forms that clients fill out prior to working with someone. They allow customers and clients to provide their information and describe their biggest challenges.

Again, this is best for high-ticket and super-ticket products. You don’t want to sift through thousands of forms on $5 offers.

Best of all, these can be customized depending on niche. This ensures very TARGETED, very specific information is collected.

Plus, when people click on an ad or on a link in a message, they are taken to the discovery form. Here they can CHOOSE to provide their information.

This acts as a filter, removing the people who aren’t serious about your offer.

#5 - Set Up High-Ticket Calls

Once you get info from the discovery form, you can start reaching out to new customers.

Think of this call as a “Strategy” or “Accelerator” session. Show the customer how your business or product can solve their problem. Make them WANT to become a client of the business. Make them think it is their idea!

To get the most out of these calls, here’s an easy framework:

Frame — Tell them exactly what is going to happen during the call. This way there will be no surprises. 

Wants — Go over what they want and the problems/challenges they have. 

Lead — Take ownership of the call and direct them toward the solution.

Overview — Provide an overview of the solution, which is the service the business provides. 

Enroll — Actually enroll them. Take them through the purchase on the call!

If you want to get into promoting super-ticket offers, these 5 steps are a great place to start!

ICYMI - The Biggest Stories You May Have Missed

YouTube Is Reducing Your Control Options For Ad Placement - Starting in November, YouTube is changing how ads work on its platform by automatically selecting the types of ads that appear on new videos, instead of letting creators choose. They’re also testing new ad formats and controls for live streams and Connected TV (CTV), aiming to improve viewer experience and boost creator earnings…

iPhone Users Spend Seven Times More On Apps Than Android Users - New data shows that iPhone users spend seven times more money on apps than Android users, making them much more valuable to app developers. The study also suggests that as technology advances, people could be willing to spend even more money on immersive experiences like Vision Pro apps…

What To Expect From Next Week’s Apple Event - It’s that time of the year - new Apple products! At the upcoming Apple Event on September 12, the company is expected to reveal the iPhone 15, which will likely have a USB-C port due to EU regulations, and the Apple Watch Series 9. Rumors also suggest that there might be new AirPods, updates on the Vision Pro headset, and more details on operating systems, although new Macs are not expected this time…

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