Access Denied 🔐

Good morning! If you’ve been sharing a Netflix password, we’ve got some bad news.

The company announced they’ll be cracking down on password sharing in Q2. So people using passwords outside of your household will officially be locked out soon. No firm date was set though.

Netflix estimates a whopping 100 million people share passwords. Hey, at least we’re not the only ones (Don’t judge us and we won’t judge you, deal?).

Here’s your full rundown this Tuesday morning…

• AI Ads - Google Deploys Full Blown AI Campaigns

• Keywords - Twitter Brings Back Keyword Targeting For Ads

• Time Wasted - Ultimate Entrepreneur’s Time Management Guide

• Short-Form Video - 7 Best Practices to Use Today

• Liquidate - 5 Ways to Liquidate Ad Spend

Lurn Bytes: Your Daily News Download

Google Deploys AI Ad Campaigns - We’ll see what the conversion results look like, but right now, this looks like a great way to save time and optimize Google ads. Microsoft says with AI users can now create “sophisticated” ad campaigns that mimic those created by agencies…

Twitter Brings Back Keyword Targeting For Ads - The real question is, why did they get rid of it in the first place?! This feature makes advertising on the platform much easier in our opinion. And we don’t seem to be the only ones that think that way…

Wasting Time? Use This Entrepreneur Time Management Guide - There are more distractions in our life than ever before (did our phone just buzz or was that yours?). So it’s only natural we don’t always use our time as wisely as we should. That’s where this ultimate time-management guide for entrepreneurs comes in…

7 Best Practices For Short Form Video

If it feels like every single social media platform is going all in on “short form video” these days, there’s a simple reason for it. They are!

Whether it’s TikTok, YouTube Shorts, or Meta Reels - short-form video is here to stay.

And if you’re not using these videos in your marketing efforts, you’re missing out. Whether you want to believe it or not, your audience is engaging with this content. So ignoring these channels is ignoring your audience - there’s no sense denying that.

With that in mind, we’re sharing this quick-hit guide on 7 best practices for using this content in your marketing.

Engagement on these videos is different from long-form, and it needs to be treated differently. So this guide covers…

• Realistic expectations when starting…

• Length of the content…

• How to include CTAs…

• Finding relevant content…

• And creating brand consistency…

Check out this guide before you post your next video!

$629.6 Billion

That’s how much is expected to be spent on digital advertising in 2023, according to Oberlo.

5 Ways to Liquidate Your Ad Spend!

We’re huge fans of paid ads, especially Facebook and Google. They're fast, simple to scale, and can bring in traffic faster than any other source.

But as any media buyer will tell you, if you aren't careful, your ad budget can get out of control fast. That’s usually the #1 reason people are afraid to run paid ads on their own.

Here’s a secret that can take some of the pressure off your ad spend: liquidation offers.

When you create a liquidation offer, your goal is to recover as much of your ad spend as quickly as possible.

Imagine you have a marketing budget of $10,000.

If it takes you 30 days to recover your ad spend, you can only buy ads once a month. But what if you could recover your ad spend in just 15 days? Suddenly, you've DOUBLED the number of ads you can buy in a month, which means more traffic and ultimately, more sales.

It's a game-changer.

So, how do you make that happen? By building low ticket offers that colder audiences are more likely to buy. These are products or services that are priced at a point where potential customers feel like it's a no-brainer to give them a shot.

Some of the examples we see most frequently include…

• Online courses

• Live training sessions

• Swipe files

• Templates

• Virtual live events

Now, this may seem like a lot of work upfront. But it doesn’t have to be.

A “live training session” can be a one-hour-a-week Zoom call with your community.

Remember, by keeping the price point on these offers low, people don’t expect as much value as they would with high-ticket offers. We often see these offers priced between $5 - $20 per month.

Not only will these offers help us recover our ad spend faster, but they’ll also act as a stepping stone for customers to invest in our higher-ticket offers.

By quickly liquidating your ad spend and reinvesting in more ads, you can create an exponential growth cycle for your business.

Any liquidating offer formats we missed? Let us know!

ICYMI - The Biggest Stories You May Have Missed

Content Pillars: Your SEO Solution? - If you’re having trouble gaining traction with your SEO, “content pillars” could be the missing link. This is one of the most successful strategies the big brands use to get their most important content to rank over and over…

Ban Targeting TikTok Could Ban 11 Others - The RESTRICT Act initially targeted the use of TikTok in the U.S., but it could have a major impact on 11 other big-name companies. Amazon Web Services and Telegram are just two of the big names that could be hit…

Yes, You Need A Personal Brand - Most entrepreneurs and solopreneurs never consider building a personal brand. There are just too many things to juggle - and branding falls by the wayside. Well, a personal brand can be one of your strongest assets. Here’s how to start your own…

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