All Aboard! 🚢

Good morning! If you’re going to work AI into your product, you better do it right. Snapchat is learning that the hard way this week.

The app has been flooded with brutal reviews after its new AI-powered chatbot “My AI” was widely dissed by users. How bad was it? 75% of reviews in the last week have been just 1 star…

There’s been a rush from seemingly every single tech company to put AI into their products - regardless of whether users want it. Hopefully others take this warning sign…

Here’s your full rundown this Thursday morning…

• Survey Says… - How to Use Surveys to Boost Sales

• Past Due - Shopify Debuts New Bill Pay Feature

• SEO 101 - Complete Beginner’s Guide to Starting SEO

• TikTok - Successful Campaigns Share These 4 Traits

• All Aboard! - Are You Creating an Onboarding “Experience?”

Lurn Bytes: Your Daily News Download

How To Use Customer Surveys to Boost Sales - Surveys are one of the best tools at your disposal as a marketer, but so many people overlook them. Not only can they give you great insight into your audience and customers, they can also boost sales…

Shopify Intros New “Bill Pay” Feature - The eCommerce platform is making it easier for entrepreneurs to keep their businesses running smoothly with a new bill pay feature. This all-in-one feature could alleviate a lot of headaches…

Essential SEO Guide For Beginners - Looking to get started with SEO, but overwhelmed by everything that goes into it? Don’t worry - everyone feels that way at the start. That’s why we’re sharing this comprehensive beginner guide to get you started quickly…

4 Tips For Better TikTok Campaigns

Need help with your next TikTok campaign? Who better to get expert insight from than TikTok itself.

This week, they published this awesome guide that every creator and marketer needs to see. It dives deep into the 4 biggest keys to creating successful campaigns on the platform.

The one we found most interesting falls under what they call “ditch the script.”

Far too many of us spend time trying to script out the PERFECT TikTok video. We write scripts, rehearse how it will go, and then do multiple (if not dozens) of takes to make sure everything is just right.

It’s surprising to no one when that content feels stiff and “not authentic.”

Nothing is more important than content that’s AUTHENTIC on the platform. And people can tell right away when something is way too scripted.

The other areas this guide dives deep into include…

• Finding a natural hook

• Using Trends (strategically)

• Picking the right community

Trust us, this guide is super helpful for growing and finding your audience on TikTok.

Check it out right here!

68%

That’s the percentage of customers who will pay more for a product from a company with strong customer support, according to Oberlo.

Time To Improve Your Customer On-Boarding

Many marketers tend to overlook what happens AFTER they get a sale.

Make no mistake - this is a CRUCIAL time.

When done properly, the way you on-board and welcome new customers goes a long way to getting repeat business.

Customers are often excited when they first buy a product, but then life gets in the way — they get distracted or overwhelmed and never actually use what they bought. If you’re selling info products, you know exactly what we’re talking about.

Even if the product is perfect for them, they end up feeling buyer's remorse because they didn't get the value they expected. They won’t buy from you again, they won’t give you a positive testimonial, and they might even ask for a refund.

That's why it's crucial to create a solid onboarding process for your new customers.

Think of it like rolling out the red carpet. Make them feel like VIPs who are truly special.

You can do this in a few steps…

#1 - Remind them why they bought the product in the first place and help them get set up with everything they need, whether it's the training, webinars, coaching calls, forums, or groups.

#2 - Show them how to start using the product quickly, help them set clear goals, and even establish some accountability. If you can, try to get them a quick win so that they feel good about their purchase right away.

A great onboarding process not only helps build a strong brand message but also creates opportunities for upsells and referrals.

When you make sure your customers feel valued, supported, and excited about using your product, you're setting the stage for a long-lasting relationship that benefits everyone!

ICYMI - The Biggest Stories You May Have Missed

Instagram Now Allows Up To 5 Links In Bio - Big news for content creators. Instagram has updated its “link in bio” policy to allow up to 5 links on each profile. This is especially important for anyone relying heavily on LinkTree to drive traffic from profiles…

Google Shows Shipping Prices On Search Results - Another big update from Google this week, as they’ll now display shipping and return pricing directly in their search results. If you offer free delivery, this can give you a big boost over the competition. Check it out…

Can Montana TikTok Ban Actually Be Enforced? - The Montana legislature approved a complete ban of TikTok earlier this week, with many fearing it could spread to more states. But there’s a big catch. Some are wondering if the ban can even be enforced...

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